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Marketing Quick Reads: Customer Relationships

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  • How to Keep the Subscribers You Already HaveEmail Marketing
    The growth of a substantial email list doesn't just happen; it takes time, energy and money. But all that effort goes to waste if your campaigns don't continually engage hard-won ...
  • Tips for Launching a Successful Networking EventSocial Media
    There's more to social networking than just chatting online. Sometimes, you'll want to actively promote your great work live—all while courting new clients and making useful new contacts! Andy Lopata provides ...
  • Three Ways B2B Mobile Apps Can Boost Client ServicesB2B Marketing
    "The B2B app market has been slow to take off, but there is no reason why one, or several, popular apps should not emerge across different vertical markets," writes Gordon ...
  • How to Be a Successful Anti-EngagerSocial Media
    Dan Zarella's "Science of Social Media" Webinar inspired a recent post by Facundo Villaveiran at Channelship's Video Blog about the known "truths" of "winning" at social media—and the realities that may ...
  • Three Lead Nurturing Email Tips From MarketingProfsEmail Marketing
    If you sell a B2B product or service, your email strategy should include plenty of nurture. "A great lead nurturing program can have a dramatic impact on an organization's bottom ...
  • Four Game-Developer Tips That Work for Marketers, TooSocial Media
    It's the Foursquare age—a time of badges and free drinks for the Mayor. We've discussed the importance of integrating game mechanics at your site, but to do that well, it ...
  • How to Build Your Email List With a Sweepstakes CompetitionEmail Marketing
    "Even seasoned email marketers who follow best practices for email list development, relevancy, and deliverability still lose about one-third of their subscribers annually due to bounces, unsubscribes, and spam complaints," ...
  • The Secret to Shorter, More Effective MessagingSocial Media
    Observing that the typical short (<25 word) marketing message produces almost nothing of value, Adele Revella has set herself to correcting this grave error. According to Revella, the typical business product ...
  • Five Tips for Creating Emails That Subscribers Want to ShareEmail Marketing
    When email subscribers share and discuss your content with friends and social networks, they start to sound like insiders. "Others will want to be insiders, too," says Stephanie Miller at ...
  • Three Ways to Avoid Disastrous Customer Service Small Business
    "The company clearly understood the market," writes Barbara Bix at MarketingProfs. It had created a new product with all the right features and benefits, one that was earning rave reviews ...
  • Three Tips for Tapping the SEO Power of Online EvangelistsSearch Engine Marketing
    "Every brand wants a cadre of evangelists who can help sway millions of readers with product reviews, blog posts, videos, tweets, etc.," write the Ivy Worldwide team in an article ...
  • Ten Facebook Marketing Myths (and Realities)Social Media
    Facebook marketing looks simple from the outside, but there are clear winners and losers. Some brands see success (IKEA), some don’t (Nestlé post-Greenpeace attack). Clearly there are rules to follow when ...
  • Overcoming the Small Business Inferiority ComplexSmall Business
    "Anyone who has worked in or run a small business has felt the ugly sting of an inferiority complex to their larger rivals at some point," writes Rohit Bhargava at ...
  • How to Be a Great Panel ModeratorSocial Media
    Got your social strategy off the ground? Want to draw more attention to it? Consider increasing your business's profile at an industry conference. Even if you aren't ready to keynote, ...
  • Four Ways to Remove Attention Barriers From Email CampaignsEmail Marketing
    "People have limited attention to spare," writes Mark Brownlow at Email Marketing Reports. "They focus on those messages perceived as deserving that attention: messages that are clearly important, personal or something ...
  • Don't Introduce Yourself to a Customer You've Already MetSmall Business
    How is an existing customer supposed to feel when you send a form letter inviting her to sample your product or service and become a new customer? According to Allison ...
  • Four Lessons From the Social Business TrenchesSocial Media
    On CMSWire, Web engagement strategist Dion Heathcliff shares what he has learned from successful—and not so successful—social businesses in recent years. The lessons he offers address "what to focus on and what ...
  • What Your Email Campaign Can Learn From Direct MailEmail Marketing
    "Though direct mail certainly isn't as popular or as effective as it once was, email marketers can apply many of the theories used for direct mail campaigns to increase the ...
  • Why Surprising and Delighting Customers Isn't EnoughSmall Business
    "As much as creative marketing and promotions can help a product, service, or company stand out," writes Linda Ireland at the MarketingProfs Daily Fix blog, "it always comes down to ...
  • Integrating Game Mechanics at Your Website to Boost EngagementSocial Media
    What makes Foursquare so addictive? Game mechanics—those charming sets of rules built into games to make them fun to play. Implemented strategically at a website, game mechanics can help you engage both ...
  • Five Ways to Keep Subscribers From Hitting the Spam ButtonEmail Marketing
    There's the legal definition of spam—as outlined in CAN-SPAM—and then there's the real-world definition used by many of your subscribers: any piece of email I'd rather not receive. Even recipients ...
  • Six Points on the Road Map to Social IntegrationSocial Media
    In April, Altimeter released its latest maturity road map for companies seeking to integrate more social media into their websites. In short, being new-media-savvy these days isn't just about having a ...
  • Three Email Message Types That Keep Subscribers EngagedEmail Marketing
    "It's easy to bore your customers to death with email," writes Karen Talavera in an article at MarketingProfs. "Just send them the same type of message repeatedly, and you'll succeed." Many ...
  • The Early Marketing Skinny on Google+Social Media
    Google+ is the new kid on the social block. As it is offered on all Google products (Gmail, Google.com, Google Docs, etc.), its adoption may spread quickly—once its limited field trial completes and anyone ...
  • Avoid These Four Personalization MistakesSmall Business
    "Whether it's a story recommendation on NYTimes.com, song suggestions on Pandora, or search results on Google, online personalization has become ubiquitous, shifting consumer expectations toward anticipating more targeted Web experiences ...

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