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Marketing Quick Reads: Customer Relationships

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  • How to Keep Your Subscribers Engaged: A ChecklistEmail Marketing
    Effective email campaigns rely on engaged subscribers—but most of the people on a typical list have gone three or six months without opening messages or clicking through. "It is truly ...
  • Four Ways to Make Branded Content ShareableSearch Engine Marketing
    A strong search strategy needs content that people want to share with their friends, family and colleagues. But every business faces a serious hurdle: "Branded content is tricky because it's ...
  • Use Social Serendipity to Boost InnovationSocial Media
    What is serendipity? You could say it is a manifestation of creativity whose inspiration comes from outside. More companies are finding that serendipity is a huge factor in innovation processes, ...
  • Five Tips for Creating Effective Transactional EmailsEmail Marketing
    "Most online retailers have little insight into the performance of their transactional emails, from basic deliverability characteristics to more sophisticated behavioral data once the emails have been sent," writes Emily ...
  • Four Ways to Boost SEO Results With Social MediaSearch Engine Marketing
    SEO experts have spent the last decade preaching a gospel of optimized page-level elements and inbound links. "Those things are still important today," Jonathan Lawoyin writes in an article at ...
  • How to Make the 'Nudge Effect' Work for YouEmail Marketing
    "You may be frustrated with unopened emails and low clickthroughs, but be reassured that even if your subscribers don't open your email, its presence in their inbox leads to a ...
  • Your 12-Point Skeleton for Social Strategy PreparationSocial Media
    Channel V Media has produced a snappy little e-book for companies mapping a social media plan. It's more than just hierarchy and bureaucracy that are making it difficult for marketers ...
  • Three Ways to Improve Your Online FormsB2B Marketing
    "Finding a balance between gathering relevant information from your leads and not sacrificing your conversion rate can be difficult," writes Billy MacDonald at the HubSpot blog. "You want to generate ...
  • What Does Opt-In Really Mean?Email Marketing
    The debate between opt-in and opt-out email marketing strategies isn't simply about one choice or another. The reason? Any two marketers might have strikingly different definitions of opt-in. "[N]ot all ...
  • Three Ways to Spill Your Company's Secrets—and WinSmall Business
    In a post at the Influential Marketing Blog, Rohit Bhargava challenges the assumption that corporate secrets give you a competitive advantage. "The … problem with this line of thinking is ...
  • Three Ways to Adapt Your Email Communications to Changing TimesEmail Marketing
    "Email marketing is thriving—especially for businesses who can adapt it to the changing world," writes Veronica Maria Jarski at the Daily Fix blog. In her post, she gives a sneak-peek ...
  • How to Use Social Media Chatter in Your Email CampaignsEmail Marketing
    Unless your company finds itself at the epicenter of a major scandal—à la BP—social media chatter can be a valuable sales-generating tool. "[C]onsider every mention of your brand for potential use ...
  • Put Content in Unexpected Places: QR Shopping, Social VendingSocial Media
    Home Depot recently partnered with Scanbuy to bring QR codes to its products. If you read us regularly, you know how QR codes can help a business and how users ...
  • Four Steps to Becoming a Social BusinessSocial Media
    Edelman's David Armano, an expert in idea conceptualization, has put together a chart that lets you graph your progress as a social media high-flyer in four steps: crawling, walking, running ...
  • Four Ways to Protect Customer DataEmail Marketing
    The massive data breach at Epsilon has everyone thinking about ways to secure customer data. According to Kevin Skurski, security begins with knowing just how much information you have. "Customers' ...
  • How the Epsilon Breach Might Affect Your Email CampaignsEmail Marketing
    "The recent Epsilon breach that exposed millions of email addresses has the potential to create a very big problem for all email marketers and will demand development of new best ...
  • Six Social Media Archetypes and How to Reach ThemSocial Media
    Studies often classify us into demographics, psychographics or—more recently—by our "online influence" scores. The real question for today's social-savvy marketers is, What makes us connect and share in our digital ...
  • Three Ways to Thank Your Loyal Customers via EmailEmail Marketing
    "Unless you were raised by wolves in the wild," writes Karen Talavera in an article at MarketingProfs, "at some point you learned that it is polite to say thank you. ...
  • How to Put Your Customers on HoldSmall Business
    In a post at the Neuromarketing blog, Roger Dooley recalls trying to minimize wait times when his company oversaw a small call center. "We knew (from those times when we ...
  • Five Twitter Sentiment-Tracking Tools for Any BudgetSocial Media
    If Twitter feels like a jungle, that's because it is. It's raw, real-time data that never stops. Now, you wouldn't wander alone into the wilderness without guidance, would you? Well, ...
  • Why CAN-SPAM Compliance Isn't EnoughEmail Marketing
    "A while back I was speaking with a postmaster from a major ISP who said 'I don't care if the emails you send are reverse 911 emails; if clients are ...
  • What to Listen For in Social MediaSocial Media
    Any good conversationalist will tell you: It's not enough to listen, you must know how to listen. That principle holds true in the sprawled social world as well. In a ...
  • Four Questions to Ask Yourself About Trigger EmailEmail Marketing
    "Trigger emails have thrust their way into the online marketing consciousness with a confident swagger and the promise of a brighter future for all," writes Mark Brownlow at Email Marketing ...
  • How to Create Customer PersonasSmall Business
    "Your site has hordes of visitors every day clamoring to check out the vintage comics you sell," writes Veronica Maria Jarski at MarketingProfs Daily Fix. "But what do you know ...
  • Three Steps to Getting B2B Client EndorsementsB2B Marketing
    There's nothing like a good case study from a happy client to prove your worth in a public endorsement. But if you're like a lot of B2B marketers, getting clients ...

Results for Marketing Quick Reads » Customer Relationships: 51 - 75 of 777
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