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Marketing Quick Reads: Customer Relationships
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- Ask Customers What You Don't Do WellSmall BusinessWhen you spend proverbial blood, sweat and tears building a small business, the last thing you probably want to do is ask customers what you're getting wrong. But it doesn't ...
- Quick Tips for Transforming Your Enterprise Into a People-PleaserSocial MediaThe Temkin Group's Bruce Temkin has a six-step philosophy for pleasing users. "The trick to getting customer experience right," he notes in an article at 1to1 Media, "is simply to ...
- Six Ways Inbound Marketing Can Deliver Results for B2B ClientsB2B MarketingThe digital revolution was a "perfect storm," says B2B marketing veteran Ron Fink in a guest post at HubSpot's Inbound Internet Marketing Blog. Seemingly overnight, marketers began struggling with how ...
- Do You Really Have Permission to Send That Email?Email MarketingIn a post at Deliverability.com, Dennis Dayman tells the story of receiving a spam message that pitched—ironically enough—anti-spam products. He decided to investigate, and discovered it had come from a ...
- Make Better Sense of the Social Landscape: A Quick ReferenceSocial MediaYou've heard it said that if you're gonna take the leap into social media, you should go in armed with a strategy—or at least an idea of what you want ...
- Why Customers Might Want to Pick Up Online Orders at Your StoreSmall BusinessBarnes & Noble pioneered the concept of online orders shipped to brick-and-mortar stores for customer pickup. In Marketing by the Numbers, Leland Harden and Bob Heyman present a case study ...
- How to Use Social Media to Boost Response the Way Nonprofits DoSocial MediaYou've no doubt seen the reports of organizations like the Red Cross blasting their response rates through the roof by seeking on-the-run mobile donations. But that's just part of the ...
- Relationship Advice for Email MarketersEmail Marketing"Today's online marketing world is full of lovely words like engagement and empowerment, communication and conversation, interaction and integration, friends, fans and followers," writes Mark Brownlow at Email Marketing Reports. ...
- How to Fire a Bad CustomerSmall BusinessWhen you're trying to hold on to every last customer, you might not realize that some of them are doing your company more harm than good. "One thing most business ...
- Seven Tips for Achieving Social Media ROISocial MediaWe recently talked about how, in 2011, the most important priority for brand-side marketers and agencies will be squeezing an identifiable ROI out of their social media efforts. That drive ...
- One Very Convincing Reason to TestEmail MarketingA recent edition of "Which Test Won" recounts an A/B test in which DIYthemes, a template system for WordPress, invited visitors to sign up for email newsletters. Version A used ...
- Three Tips for Maintaining a Solid Voice-of-the-Customer ProgramSocial MediaIn a recent issue, we discussed the importance of setting up a responsive social listening strategy, including addressing the voice of the customer (VoC). Here's a closer look at what ...
- Five Tips for Turning a B2B Purchase Into a RelationshipB2B Marketing"There is a saying in sales that you should never sell past the sale," writes Jim Logan in a recent post at Saleskick. "In other words, when someone decides to ...
- Three Ways to Boost Blog Comments and Your SEO ProgramSearch Engine MarketingYou might not think of your blog's comment section as an integral part of your SEO strategy. But you should. "If you can get comments on your blog, you'll increase ...
- Harnessing the Mobile Web: Three Strategy ConsiderationsSocial MediaKnotice has produced an elegant whitepaper detailing how you can harness the power of the mobile Web. "Over the next decade, the mobile Web will be a key conduit for ...
- Keys to Successful Social Media Monitoring in 2011Social MediaWe recently offered tips for checking out your business rivals through social media monitoring. But what exactly is the state of the customer-monitoring art in 2011? Lucky for us, monitoring ...
- The Three Pillars of Social Media ReadinessSocial MediaAs we strive to maintain impressive brand personas in the world of social media, unforeseen challenges can arise—from the inside out. It pays to bear in mind that things invisible to the ...
- Four Timely Steps to Nurturing a B2B RelationshipB2B Marketing"You never know where you'll meet your next customer. You could be on a plane, in line for coffee or leaving a meeting with another prospect," says Mary Miller in ...
- Four Ways to Determine How Well Your Holiday Emails WorkedEmail MarketingYou may still be a bit worn out from a crazed holiday season, and you might not want to think about in-depth analysis and reporting. But, as Kelly Lorenz of ...
- Three Ways to Get Valuable Links From InfluencersSearch Engine Marketing"The most successful websites may start with an aggressive initial push to obtain links," writes Samantha Wells at the Daily SEO Tip blog, "but afterwards, it is inevitably the case ...
- An Easy Way to Manage Multiple Social Media AccountsSocial MediaIf you've been shoehorned, by choice or necessity, into the role of a social community manager, your fingers must ache. It's not easy navigating a multiplicity of social media accounts for ...
- Three Tips for Building a Stronger Brand Social MediaYou can't reflect too early or too often on the meaning of your brand, which can change at the chirp of a Tweet. "'Brand' is one of those words," Chris ...
- Three Tips for Effective Email PersonalizationEmail MarketingWhen used improperly, email personalization can go horribly wrong, writes Dutch Hollis at Chief Marketer. "You could, for instance, thank the wrong person for a purchase or misspell a customer's ...
- Tips for Hiring and Supporting Your Social Community ManagerSocial MediaSocial savvy isn't just about being on the right social networks; it's about knowing how to communicate and troubleshoot on them, too. These waters can be choppy; hence, more and ...
- Five Key Assets of a Good Social Community ManagerSocial MediaYou've heard a lot about social community managers, but what exactly do they do? In short, they monitor conversations in the social media space (and that takes a lot more than ...
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