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Marketing Quick Reads: Customer Relationships

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  • Five Easy Ways to Gather Client TestimonialsB2B Marketing
    "When used properly ... testimonials can help you build a list of engaged email newsletter subscribers and increase sales," Rebecca Swayze notes in a post at the Inbox Ideas blog. ...
  • Caution: Aggressive Survey Reminders Can BackfireEmail Marketing
    When comedian Michael Ian Black ignored a guest satisfaction survey from his stay at a Doubletree hotel, he didn't expect a nagging reminder. "We noticed that you did not have ...
  • Tips From 'The Office' on Social-Media Customer EngagementCustomer Insight
    The hit TV sitcom The Office has extended its brand reach and consumer appeal through clever uses of social media. "Although there are only around 23 episodes [per year] ... ...
  • A Four-Step Plan to Re-Engage Inactive SubscribersEmail Marketing
    "Your email database might show big numbers," writes Loren McDonald at Silverpop, "but 25 percent to 40 percent of your subscribers, or more, could be inactive without showing any obvious ...
  • Four Ways to Grow Your Email ListEmail Marketing
    "The start of a great email list is one that is filled with customers and prospects who have said yes to receiving information from you and who will be moved ...
  • Four Ways to Impress Customers With Social ResponsibilitySmall Business
    "It's a global trend," writes Geri Stengel at MarketingProfs. "Consumers want to buy from, employees want to work for, and other businesses want supplies from, socially responsible enterprises." So how ...
  • An Easy Way to Enhance Your Online Customer SupportSocial Media
    The Internet has changed the very definition of brand engagement. Thankfully, online tools for customer relationship management keep evolving to meet the challenge. If you lack time to build online ...
  • One Thing Most Viral Campaigns Know Up FrontMarketing in a Downturn
    As our recessionary hangover drags on, you're probably thinking of evermore-creative ways to engage customers. But Drew McLellan of the Marketing Minute blog offers this caveat: "As you are crafting ...
  • Five Ways to Improve DeliverabilityEmail Marketing
    "Even in an increasingly real-time Web, email remains a critical channel to embrace for B2B marketing success," says Maria Pergolino in a post at the MarketingProfs Daily Fix blog. "However, ...
  • How Jimmy Choo Boosted Its Brand With CatchaChooSocial Media
    From April to June, luxury shoe vendor Jimmy Choo leapt into tennis-shoe production and social media with a splash: It dreamed up CatchaChoo, a "trainer hunt" that united the real ...
  • Four Ways to Optimize Your E-Commerce WebsiteSearch Engine Marketing
    "E-commerce sites can be particularly challenging for search-engine optimization (SEO) because they tend to lack unique, relevant content," writes Adam J. Thompson in an article at MarketingProfs. "Most e-commerce websites ...
  • Unify Your Online Image: Present All Your Social Links at One SiteSocial Media
    When you think about it, the time you put into social media is an investment in your professional reputation: You're building (or cultivating) relationships, sharing knowledge, and providing opinions on ...
  • Two Ways to Be Indispensable to Your CustomersMarketing in a Downturn
    "One of the truly jarring dimensions of the Great Recession is the death sentence it has imposed on hundreds of brands, even whole companies, that were once familiar parts of ...
  • Three Tips for Easier Website ConversionsCustomer Insight
    "Whether you're an HR director trying to help your employees choose the right insurance plan or a marketing manager trying to move more televisions, understanding the way people react to ...
  • Twitter-Based Customer Service: How Best Buy Gets It RightSocial Media
    In a minor stroke of genius, Best Buy created @Twelpforce, a Twitter-based means to pose tech questions and get answers in real time. Today, Twelpforce is more than 28,000 followers strong. ...
  • Four Rotten Marketing Thoughts to Avoid at All CostB2B Marketing
    In a post at the B2B MarketingSmarts blog, Susan Fantle recalls a negative thought recently expressed by a client—one she's heard countless times. "It occurred to me that it might ...
  • Two Sure Ways to Make Your Email Copy SingEmail Marketing
    In a post at Email Marketing Reports, Mark Brownlow presents a screenshot that looks like a page from a 19th-century novel: lengthy paragraphs filled with sentences of uniform length. That, he ...
  • Five New Branding Lessons From Lady GagaSocial Media
    It's Lady Gaga lesson-time again. After all, she is a marketer who consistently goes viral. And her results ring loud: Gaga's the first artist to hit 1 billion YouTube views. ...
  • Three Ways to Kick-Start a Sales CycleB2B Marketing
    A 2009 survey of decision makers in B2B companies found that "86% of the 'unique benefits' touted by vendors were not perceived as unique or having enough impact to create ...
  • Four Ways to Maintain Customer Loyalty in a DownturnMarketing in a Downturn
    "Customer loyalty matters, because selling more to current customers is easier and cheaper than finding and selling to new ones," writes Chintan Bharwada in an article at MarketingProfs. "Loyal customers ...
  • How Miracle-Gro Uses Email to Grow Offline SalesEmail Marketing
    "One click between email message and e-commerce is so ingrained for all of us—as both buyers and marketers—that it's almost nostalgic to think of using email solely to promote offline ...
  • Use a Food App to Hawk a Product Line. Why Not?Mobile Marketing
    We love photographing food—local gems we hope to immortalize and share. Now there's an app for that! Inspired by Foursquare, Foodspotting lets users snap pictures of food and share the name ...
  • Old Spice Guy's Viral Coup: How He Did ItSocial Media
    From July 13 to 14, "Old Spice Guy" (towel-clad spokesman Isaiah Mustafah) responded to users' Old Spice references at YouTube. Short YouTube video clips featured OSG charming users with witty repartee. ...
  • Four Triggers That Show a Shift in Prospect InterestB2B Marketing
    "Triggers are behavioral indications of a shift in prospect interest," Ardath Albee notes in a recent post at the Marketing Interactions blog. "They result from the ways in which prospects ...
  • Three Ways to Reach Readers Who'd Rather Be at the BeachEmail Marketing
    During the hot summer months, email marketers often despair of subscribers whose minds are somewhere else. "So how can you make your email marketing messages matter to office workers counting ...

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