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Marketing Quick Reads: Customer Relationships

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  • Find Your Glory StoryMobile Marketing
    Remember Foursquare, the mobile game where users check in to gather badges and mayorships at their favorite local spots? If you're not a brick-and-mortar retailer, it's understandably hard to imagine ...
  • Who Are You? Who Who Who Who?Social Media
    One of the toughest things about cracking the social-media nut is figuring out the right voice to use for your brand persona. To do that, you need an immediate sense ...
  • Caution: This Could Be a TrapB2B Marketing
    The best that most B2B companies achieve with their online marketing programs is "average performance through a favorite tactic and/or advertising partner," states Ben Hanna in a post at the ...
  • Baby, Please Don't GoEmail Marketing
    When people click on your unsubscribe button, there's a good chance it takes them to a preference page where they can confirm the unsubscribe request, or adjust their subscription to ...
  • It's a Virtual Love Shack!Social Media
    In March, Facebook hosted 484 million unique visitors worldwide, up 22 million from February, per comScore. On average, people log in 11 times a month, meaning a big pile of ...
  • This Won't Hurt a BitEmail Marketing
    "My dentist is Dr. Matt Stohl of Foothill Dental," writes DJ Waldow in an article at MarketingProfs. "As an email-marketing nut, instead of critiquing how he administers Novocaine or how ...
  • A Map to Build a Dream OnSocial Media
    Researcher Christophe Aguiton of Orange, a mobile carrier in France, praised the merits of maps in a recent speech: "They are practical things. But at the same time, a map ...
  • Do I Really Want to Hear This?Marketing in a Downturn
    Does your marketing content tell buyers what they want to hear—or only what you want to say? Writing at the Marketing Interactions blog, Ardath Albee reports on a study that ...
  • Ease Their Separation AnxietyCustomer Insight
    Conflicting views exist on the desirability of "service separation" for customers, say the authors of a new research report. Service separation occurs when a customer is "absent" from the "production" ...
  • It's OK to Count Me In for NowEmail Marketing
    "Responsible consumer marketers have adopted an 'opt-in' email policy for determining who receives their marketing messages," writes Ruth Stevens at the Harvard Business Review blog. Unless customers give ... permission ...
  • Frankly, You're a DisappointmentEmail Marketing
    As a longtime reader of GQ magazine, Dylan Boyd subscribed to The Hound—the magazine's recently launched email newsletter—with high expectations. "So as I opened the email and took a gander," ...
  • Calling All Ugly DucklingsSocial Media
    Earlier this year, eBay invited six French fashion bloggers to engage in a crafty campaign called Wardrobe Commando. The objective: The bloggers were to select one reader each for a full-on ...
  • Guaranteed to Make You SmileMarketing in a Downturn
    "Recently," writes Mark Riffey at the Business is Personal blog, "you've seen a number of major car companies offer to buy your car back if you lose your job—and that's ...
  • When the Customer Is WrongCustomer Insight
    The Alamo Drafthouse Cinema of Austin, Texas, encourages its patrons to enjoy dinner and a movie—at the same time. "The theater is laid out like a traditional movie theater," explains ...
  • It's All in How You Present YourselfEmail Marketing
    "The basic method of gaining a subscriber is simply asking someone to sign up for your mailing list," writes David Godot in a Pro article at MarketingProfs. "If a customer ...
  • Pageviews Down, Viewers Up!Search Engine Marketing
    "A client called me, concerned because their analytics data showed a drop in pageviews," writes Ian Lurie at Conversation Marketing. "[They] were dropping steeply, even as their rankings and traffic ...
  • IM as Team SportMobile Marketing
    The Blackeyed Peas' will.i.am recently raised eyebrows during a concert in Florida when he freestyled, in real-time, anything users sent to his BlackBerry. You're thinking, "Whoa, that's a lot of people ...
  • Here's a Reality Check for YouEmail Marketing
    "I receive email for very different reasons than others in my life," writes Kara Trivunovic at the Email Experience Council blog. "I subscribe to just about any email I can, ...
  • Wade in These Waters With CareSocial Media
    In March, MarketingProfs ran an article about brand flubs in social media, starring Southwest Airlines and Heinz. Read the tale. Now we discuss a third brand's stormy social life: Nestle. Recently, ...
  • Cultivate Your Own Little MonstersCustomer Insight
    According to Jackie Huba at the Church of the Customer Blog, marketers can learn quite a bit about loyalty marketing from quirky singer Lady Gaga. It seems Lady G is ...
  • It's a Tip, Not a CommandmentEmail Marketing
    Just because something is currently labeled a best-practice doesn't mean it's written in stone, says DJ Waldow in an article at MarketingProfs. "[W]e can find and spit back best-practices for ...
  • Gaga for GaGaSmall Business
    In two short years, Lady GaGa has become an international phenomenon—selling millions of albums, breaking Billboard records and earning Grammys. According to Jackie Huba, she has also demonstrated a natural ...
  • It's a Mobile Makeover!Mobile Marketing
    Dipping your brand into unfamiliar territory (like marketing a mobile app to the masses) isn't just a matter of learning new terrain, it's a matter of rethinking what you think you ...
  • I Told You It's Me, Not You!Email Marketing
    Recently, a MarketingProfs colleague called his cable company with a request to stop service at his address. When asked for his reason, he explained that he was a highly satisfied ...
  • The Little Shavers That CouldSocial Media
    How much does a new pack of razors cost you per month? Eight dollars? Ten? More than those little blades are worth? Well, Pierre de Nayer recently decided people should ...

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