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Marketing Quick Reads: Customer Relationships

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  • I'm Just Here to BuyCustomer Insight
    These days, retailers seeking to establish a thrifty-price image might want to ask one important question: Are customers here to browse or buy? That difference in customer intent could affect ...
  • Beat 'em to the Finish Line!Search Engine Marketing
    In a recent post at Search Engine People, Stephanie Woods reports there's been chatter lately about Google's making page-load speed an important part of its algorithm. That should come as no ...
  • Law and Order Must PrevailB2B Marketing
    You have an HR handbook, departmental training materials and documented procedures. But do you have standards and rules for your marketing and sales database? That's the question Lauren Kincke asks ...
  • From Bad to Worse to GoodMarketing in a Downturn
    If you can't figure out where the economy is heading, you're not alone. "News stories bounce from bad to worse to hope to despair, leaving rare moments of optimism and ...
  • It Ain't Over Till It's OverEmail Marketing
    What happens after a subscriber opens your message, likes the offer, clicks through and makes a purchase? "Do you simply count them as another customer," asks Dylan Boyd at The Email ...
  • Taken for a RideSmall Business
    We've all fallen for something when we should have known better. Gullibility is bad enough in our personal lives—but when it happens at work, jobs and profits might be on ...
  • Careful How You Land That ThingSearch Engine Marketing
    When it comes to your search ad's landing page—the page that captures the imagination and clicks of your potential customers—you can't be too careful. So warns Jared Spool in a ...
  • Making UGC a PicnicSocial Media
    What's a Picnic (apart from the classic family activity involving a checkered tablecloth and a ton of ants)? A Picnic is a formidably large candy bar proffered by Cadbury, stuffed ...
  • Growing, Growing, Grown!Email Marketing
    "[C]ontinual email list growth is the Achilles heel of email marketing," says Karen Talavera in a Pro article at MarketingProfs. She says marketers face some tall challenges when they strive ...
  • They Say Everybody Has OneSocial Media
    Point of fact: One of the most alluring things about Facebook is its infinite capacity to find us a new distraction—be it Farmville, virtual gift-giving or browsing through an old flame's ...
  • Use That CMS for Better CRMCustomer Insight
    "Ultra-Web-savvy marketers are doing great experiments with social-networking platforms, community forums, and the like," says AJ Harring in a recent article at MarketingProfs. But there's one hitch: Few of their ...
  • Will You Still Love Me Tomorrow?Email Marketing
    Some marketers might regard an opt-in subscription as the end of the permission process—but it's just the beginning, says Stephanie Miller in a post at the Daily Fix blog. "Permission does ...
  • Mobile-itySmall Business
    "Make no mistake about it," says Christina "CK" Kerley at MarketingProfs, "mobile has arrived—and it's changing how (and where) business professionals communicate with one another and how (and why) they ...
  • Getting to Know You, You, You, YouSocial Media
    A recent Nielsen study found that global consumption of social media increased 82 percent from Dec. 2008 to Dec. 2009 in the 10 countries surveyed, with users spending an average of 5.5 ...
  • Good, Good, Good, Good VibrationsSearch Engine Marketing
    Dudes: Are you ready to give off some fresh new surfer vibes? Search engines are constantly looking for new signals they can use to improve the quality of the results ...
  • Charm 'em Like Rhett and ScarlettSocial Media
    Let's face it: If your marketing approach consists of sporadically touting your company's greatness via the overpopulated social mediaverse, you're about to get absolutely nowhere—except ignored. Or hated. Blacklisted, even.  Frustrated ...
  • I Prefer a Multiplex RelationshipB2B Marketing
    "It is increasingly common for suppliers in B2B settings to build multiple types of ties with their customers," a group of researchers recently noted in the Journal of Marketing. They ...
  • I've Got Your BackMarketing in a Downturn
    "I have a friend in Florida who owns six Subway franchises," writes Barry Densa in an article at MarketingProfs. "He's rolling in dough, whole wheat, and greenbacks." Lucky guy. But few ...
  • Wow, What Are the Odds of That?Customer Insight
    Salespeople have long known that establishing rapport with a customer can help close a sale. And in these days of the cautious consumer, the tactic of revealing personal information about ...
  • The Next Big Thing Is Already HereEmail Marketing
    "In the technology industry," writes Morgan Stewart in an article at MarketingProfs, "we are constantly focused on the next big thing." And there's often an assumption that whatever comes next ...
  • Move Over, Night RiderMobile Marketing
    We like to emphasize that mobile is probably the most personalized technology available so far in the 21st century. And these days, finding ways to incorporate yourself into users' daily ...
  • Stay Trendilicious!Social Media
    Looking to make your brand trendier? Get a load of Trendistic, a clear and simple way to watch the ebb and flow of buzz on Twitter. A visit to the Trendistic homepage ...
  • Mix It Up, BabyEmail Marketing
    In May 2009, Omniture and The CMO Club asked 102 CMOs to rate the relative effectiveness of digital-marketing media. The vast majority (78 percent) gave top marks to email marketing, ...
  • You Can Climb This PyramidSearch Engine Marketing
    Before you start soliciting links and becoming active in online communities, it's best to first ensure that your site's content, structure, and design are in peak condition, Virginia Nussey advises ...
  • When Pizza Turns a New LeafSocial Media
    It'd be an understatement to say 2009 was a tough year for Domino's Pizza, what with the awkward employees-abusing-food scandal. A quick recap: two bored employees recorded themselves doing unpleasant things with ...

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