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Marketing Quick Reads: Email Marketing

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  • Are Popover Forms Right for You?Email Marketing
    Although improved browser technology has rendered the popup window nearly obsolete, most of us remember its intrusive horrors. "As a result," writes Mark Brownlow at Email Marketing Reports, "email marketers ...
  • Four Ways to Optimize Your Email's Call to ActionEmail Marketing
    Even when elements of your email campaigns deliver strong results, there's always a chance you can do better. Consider the case of a tried-and-true call-to-action (CTA) button used by HubSpot. During ...
  • Four Ways Small Businesses Can Make a Big Email SplashEmail Marketing
    "Countless small businesses send out countless emails every day," writes Gary Levitt in an article at MarketingProfs. "If you were to sift through campaigns and results (as I do), the ...
  • Three Tips for Effective Feedback-Loop ManagementEmail Marketing
    "If you are a large-volume sender of email, you should be signed up for all the feedback loops that are available," writes Tom Sather in an article at MarketingProfs. "Why? ...
  • The Importance of Relevance: A Cautionary TaleEmail Marketing
    "Today I was sad," writes Tara Jacobsen at the Marketing Artfully blog. "I got a message from someone who I like a lot and have been 'friends' with on the ...
  • Four Timeless Email Copywriting CommandmentsEmail Marketing
    Any successful email campaign begins with a good offer. But you won't close the sale or earn the click-through if your copy doesn't do its job. For instance: Are you ...
  • How to Avoid Four Deadly Email Program SinsEmail Marketing
    "There are a lot of things that can go wrong with email marketing—broken links, typos, unoptimized images—the list goes on," writes Magdalena Georgieva at the HubSpot blog. But on the ...
  • Do Your Product Suggestions Delight or Alienate Subscribers?Email Marketing
    We all know purchase confirmations are a great place to suggest complementary products and generate additional sales. But how well does your system work? In a post at the Bronto ...
  • Why Targeting MattersEmail Marketing
    In a post at her eponymous blog, Elaine Fogel asks how frequently you receive email with content that has no relevance. "I'll bet it's a lot," she says with certainty. ...
  • How Would You Register Existing Subscribers for a New Newsletter?Email Marketing
    When subscribers are receiving your general newsletter, what's the best way to get them registered for a newly launched supplement that focuses on a more specific topic? In a post at ...
  • Four Tips for Mobile Email DesignEmail Marketing
    "Designing emails that look great no matter where they're read can be quite the challenge," writes Justine Jordan at the Litmus blog. "As more people read email on mobile devices, ...
  • Four Ways to Treat Your Email Subscribers Like FriendsEmail Marketing
    According to the 60 Second Marketer blog, email marketing is powerful because it delivers your message to a subscriber's inner sanctum—alongside party evites from friends and photos from recent family ...
  • Three Ways to Avoid Email Marketing OblivionEmail Marketing
    Are you enduring a steady decline in clickthrough rates? Having more difficulty proving ROI? Or seeing unsubscribe rates rise while the lifetime of an average opt-in falls? According to Michael ...
  • Should You Change Your From Line?Email Marketing
    Should you change the from line you use in email campaigns? According to Mark Brownlow, most people would advise against it—strenuously—on the grounds that messages might be ignored or marked ...
  • The Importance of Variety in Email CampaignsEmail Marketing
    Have your email campaigns gotten into a rut? When you bombard subscribers with the same basic message over and over again, your offers start to lose their power—even when they ...
  • How to Keep the Subscribers You Already HaveEmail Marketing
    The growth of a substantial email list doesn't just happen; it takes time, energy and money. But all that effort goes to waste if your campaigns don't continually engage hard-won ...
  • What Your Content Marketing Can Learn From EmailSmall Business
    Often, the lessons we learn while working in one medium can be put to very good use in another. And Tracy Gold uses a post at the Marketing Trenches blog ...
  • The Hazards of a 'Bad News' Email Subject LineEmail Marketing
    There's a good chance you've gotten email with the phrase "bad news" in the subject line.  "It has been used by a number of Internet marketers to increase response rates, notably ...
  • Don't Let Google+ Catch You by SurpriseEmail Marketing
    This summer, Google+ cannonballed into the middle of the social networking pool. Whether it's the next big thing is still open to debate—but here's why Google+ matters to you: "Someone ...
  • Three Lead Nurturing Email Tips From MarketingProfsEmail Marketing
    If you sell a B2B product or service, your email strategy should include plenty of nurture. "A great lead nurturing program can have a dramatic impact on an organization's bottom ...
  • How to Build Your Email List With a Sweepstakes CompetitionEmail Marketing
    "Even seasoned email marketers who follow best practices for email list development, relevancy, and deliverability still lose about one-third of their subscribers annually due to bounces, unsubscribes, and spam complaints," ...
  • Five Tips for Creating Emails That Subscribers Want to ShareEmail Marketing
    When email subscribers share and discuss your content with friends and social networks, they start to sound like insiders. "Others will want to be insiders, too," says Stephanie Miller at ...
  • How a Typo Can Hurt Your BusinessEmail Marketing
    "Have you noticed spelling errors on the websites of major, legitimate retailers and/or service providers?" asks Julia Rubiner in the Editorial Emergency newsletter. "The answer is almost certainly 'no.'" Large ...
  • Four Ways to Remove Attention Barriers From Email CampaignsEmail Marketing
    "People have limited attention to spare," writes Mark Brownlow at Email Marketing Reports. "They focus on those messages perceived as deserving that attention: messages that are clearly important, personal or something ...
  • Five Email Design Must-HavesEmail Marketing
    The average email subscriber faces an inbox filled with clutter. Once she sorts through a variety of personal, professional and marketing messages, she won't look kindly on messy or incoherent ...

Results for Marketing Quick Reads » Email Marketing: 1 - 25 of 385
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