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Marketing Quick Reads: Email Marketing

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  • You Make It Easy to Stay FriendsEmail Marketing
    When your company generates revenue from annual subscriptions or memberships, renewal rates are critical to your bottom line. To keep them high, Winston Bowden recommends email programs that use date-based ...
  • Caution: This Is NOT a DIY ProjectEmail Marketing
    While enjoying a recent meal out, Richard King got into a friendly conversation with a fellow diner about his work in email marketing. "After 15 minutes our discussion [came to] ...
  • Oh, No You Don't!Email Marketing
    When David Meerman Scott signed up for email alerts about launches and events at the Kennedy Space Center, he didn't expect getaway offers from Delaware North Companies Parks & Resorts, ...
  • Hey! Is This a Bait-and-Switch?Email Marketing
    In a post at the FutureNow blog, Bryan Eisenberg recalls an email from Nikon that caught his attention with the subject line "My Picturetown—20GB for just a few cents a ...
  • Now, That's a Good TeaseEmail Marketing
    Under normal circumstances, writes Dylan Boyd in a post at The Email Wars, the use of animated GIFs in email campaigns can be a dicey proposition. "[S]ometimes they work with ...
  • Don't Try That Around HereEmail Marketing
    Laura Atkins, in a blog at Word to the Wise, recently invited the blogosphere to comment on a reader's claim that direct-mail catalog marketers would soon begin to rent and ...
  • Show Me the Numbers That CountEmail Marketing
    "It's high time email marketers assess campaign performance in terms of the business and marketing goals, objectives, and contribution expectations that matter," says Karen Talavera in an article at MarketingProfs. ...
  • A Match Made in E-Heaven: Twitter and EmailHigh-Tech Mktg & Sales
    While vigorous debate continues over Twitter's real business value—and its long-term viability—high-tech executives and marketers are experimenting with Twitter today, using it to nurture relationships and improve their visibility by ...
  • Find Out What It Means to MeEmail Marketing
    In a post at Deliverability.com, Andrew Kordek acknowledges the ongoing push for relevant email campaigns—sending the right message to the right person at the right time. But despite these discussions, ...
  • Low-Tech and Lovin' ItEmail Marketing
    You probably invite customers to join your email list during their online activity, but do you have list-building strategies for offline interactions? Andy Sernovitz uses a post at Damn! I ...
  • Taking eBaby StepsEmail Marketing
    "For small businesses, it can be a challenge to look uber-polished and sophisticated with every communication and customer-relationship tactic," says Heather Rast in a post at the Insights & Ingenuity ...
  • Avoid Back Alleys at All CostEmail Marketing
    "Imagine if a customer in one of your stores asked a rep where to find a particular product and that rep directed [her] to a door that led to the ...
  • Stop Being So MysteriousEmail Marketing
    "In email marketing, we seem to tolerate a level of mystery that would not be acceptable in any other channel," says Stephanie Miller in a post at the Daily Fix ...
  • Trust Us, This Is LegitEmail Marketing
    "It must be tough to be a financial institution in 2009," says DJ Waldow in a post at the Email Experience Council blog. "I'm not referring to the current financial ...
  • Get HorizontalEmail Marketing
    If you worry that an email with a horizontal (left-to-right) scroll will confuse your subscribers, Dylan Boyd is prepared to disagree. Unless it tests well, he doesn't suggest using this type ...
  • Avoid Gmail's Black HoleEmail Marketing
    In a post at Copyblogger, Sonia Simone reports on a recent study from Return Path that found 23 percent of permission-based email never reaches the inbox of Gmail users. "No, ...
  • How's This for Passing the Buck?Email Marketing
    One year ago, Lynda Partner wrote—but did not publish—a blog post that eviscerated a software company for taking liberties with her email address, and then treating her complaint with stunning ...
  • A Whole New Way to UnsubscribeEmail Marketing
    As an email marketer, you'll be, well, interested in a new development at Gmail. "Some of you already use the 'Report Spam' button on all kinds of unwanted email," Brad ...
  • First Impressions Sure Do CountEmail Marketing
    In an article at MarketingProfs, Louis Chatoff argues that the success of any email campaign largely comes down to creating a good first impression. To gain approval, he says, an ...
  • Don't Become a FrenemyEmail Marketing
    "Refer-A-Friend campaigns can be tricky territory," says Kristen Gregory in a post at the Bronto blog. "Let's be very clear: just because someone gives you the email address of their ...
  • Lessons From a Cardboard BoxEmail Marketing
    Mark Brownlow of Email Marketing Reports says he learned a thing or two while working in a cardboard-box factory as a teenager. "The first was the importance of proofreading," he ...
  • Ready for Your Close-up?Email Marketing
    In a post at the Emma blog, Edwin Acevedo tells the story of VideoLink, a video-production company that wanted to highlight its skills in an email campaign that showed off ...
  • Take This Plan and Shove It!Email Marketing
    "Lately," says Ken Magill in a post at DIRECT, "I regularly get messages from frustrated email managers whose bosses are trying to prod them into doing something self-destructive." It seems ...
  • Grab for That Brass Ring!Email Marketing
    "I predicted back in January that 2009 would be the year of the email marketer," says Stephanie Miller in a post at the Daily Fix blog. "Times got rough mid-last ...
  • Mind if I Take a Peek?Email Marketing
    In an article at MarketingProfs, Josh Nason suggests you might be letting valuable customer data go to waste. "In every campaign that you send out," he says, "you should have ...

Results for Marketing Quick Reads » Email Marketing: 26 - 50 of 251
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