Last week for SocialTech early bird + save $100 more with code BEMINE. Register now »

Benefit of PRO Membership Benefit of PRO membership

Marketing Quick Reads

Access hundreds of our Email Marketing resources here. Select any of the popular topics below to narrow your search.

More Marketing Topics

SEARCH thousands of marketing articles, seminars, Take 10, case studies, research, and downloads


MarketingProfs Today

Get new marketing updates delivered to your inbox! Sign up for MarketingProfs Today for FREE!


Get to the Po!nt Newsletters

Bite-sized topic-specific newsletters on B2B Marketing, Content Marketing, Email Marketing, Search Engine Marketing, Small Business, Social Media and more. Sign up for one, two or all...for FREE!


Sign Up for Get To The Po!nt Newsletters

Unlimited Seminars for a Year

Try PRO Membership and get 35+ online seminars plus access to our whole seminar library.

Try Membership Today

What Our Members Say

CustomersCheck out what our members say about Marketing Profs.
Read more

Marketing Quick Reads: Email Marketing

Get unlimited access to all of our exclusive marketing resources Try Membership Today
  • What Your Email Campaign Can Learn From Direct MailEmail Marketing
    "Though direct mail certainly isn't as popular or as effective as it once was, email marketers can apply many of the theories used for direct mail campaigns to increase the ...
  • Five Ways to Keep Subscribers From Hitting the Spam ButtonEmail Marketing
    There's the legal definition of spam—as outlined in CAN-SPAM—and then there's the real-world definition used by many of your subscribers: any piece of email I'd rather not receive. Even recipients ...
  • Three Email Message Types That Keep Subscribers EngagedEmail Marketing
    "It's easy to bore your customers to death with email," writes Karen Talavera in an article at MarketingProfs. "Just send them the same type of message repeatedly, and you'll succeed." Many ...
  • How Email Actually Gets From You to Your SubscriberEmail Marketing
    "Before I started my career in email delivery," writes Art Quanstrom at the Emma blog, "I imagined sending emails looked like some sort of Rube Goldberg Machine: a bowling ball ...
  • How to Keep Your Subscribers Engaged: A ChecklistEmail Marketing
    Effective email campaigns rely on engaged subscribers—but most of the people on a typical list have gone three or six months without opening messages or clicking through. "It is truly ...
  • Five Tips for Creating Effective Transactional EmailsEmail Marketing
    "Most online retailers have little insight into the performance of their transactional emails, from basic deliverability characteristics to more sophisticated behavioral data once the emails have been sent," writes Emily ...
  • How to Make the 'Nudge Effect' Work for YouEmail Marketing
    "You may be frustrated with unopened emails and low clickthroughs, but be reassured that even if your subscribers don't open your email, its presence in their inbox leads to a ...
  • What Does Opt-In Really Mean?Email Marketing
    The debate between opt-in and opt-out email marketing strategies isn't simply about one choice or another. The reason? Any two marketers might have strikingly different definitions of opt-in. "[N]ot all ...
  • Three Ways to Adapt Your Email Communications to Changing TimesEmail Marketing
    "Email marketing is thriving—especially for businesses who can adapt it to the changing world," writes Veronica Maria Jarski at the Daily Fix blog. In her post, she gives a sneak-peek ...
  • How to Use Social Media Chatter in Your Email CampaignsEmail Marketing
    Unless your company finds itself at the epicenter of a major scandal—à la BP—social media chatter can be a valuable sales-generating tool. "[C]onsider every mention of your brand for potential use ...
  • What You Need to Know About Lead-Nurturing MessagesEmail Marketing
    In a post at Marketing Interactions, Ardath Albee recalls a B2B client who thought her proposed lead-nurturing messages might be too brief. Albee begged to differ. "[I]nundating prospects with more links ...
  • Four Ways to Protect Customer DataEmail Marketing
    The massive data breach at Epsilon has everyone thinking about ways to secure customer data. According to Kevin Skurski, security begins with knowing just how much information you have. "Customers' ...
  • How the Epsilon Breach Might Affect Your Email CampaignsEmail Marketing
    "The recent Epsilon breach that exposed millions of email addresses has the potential to create a very big problem for all email marketers and will demand development of new best ...
  • Three Ways to Thank Your Loyal Customers via EmailEmail Marketing
    "Unless you were raised by wolves in the wild," writes Karen Talavera in an article at MarketingProfs, "at some point you learned that it is polite to say thank you. ...
  • Why CAN-SPAM Compliance Isn't EnoughEmail Marketing
    "A while back I was speaking with a postmaster from a major ISP who said 'I don't care if the emails you send are reverse 911 emails; if clients are ...
  • Four Questions to Ask Yourself About Trigger EmailEmail Marketing
    "Trigger emails have thrust their way into the online marketing consciousness with a confident swagger and the promise of a brighter future for all," writes Mark Brownlow at Email Marketing ...
  • Three Tips for Gaining Excellent Click-Through RatesEmail Marketing
    Lisa Keller of The Loud Few liked what she saw in the "Q4 2010 North America Email Trend and Benchmark Results" from EEC and Epsilon. "Our average Click Through Rate ...
  • Three Tips for Getting B2B Email Frequency RightEmail Marketing
    Ardath Albee often gets questions about appropriate email frequency for B2B nurturing programs. How much is too much? How little is too little? "And, yep, wait for it—the answer is—it ...
  • Do You Really Have Permission to Send That Email?Email Marketing
    In a post at Deliverability.com, Dennis Dayman tells the story of receiving a spam message that pitched—ironically enough—anti-spam products. He decided to investigate, and discovered it had come from a ...
  • Drip Marketing the Right WayB2B Marketing
    "A drip campaign is a series of emails that are sent in a specific order at predefined intervals," writes Liz McInnis at BuyerZone. You might use campaigns to educate, nurture ...
  • Four Ways to Revamp Your Email Marketing ProgramEmail Marketing
    "If you bought a nice car two decades ago, would you expect it to still run well if you put in minimal maintenance?" asks Josh Nason in an article at ...
  • Relationship Advice for Email MarketersEmail Marketing
    "Today's online marketing world is full of lovely words like engagement and empowerment, communication and conversation, interaction and integration, friends, fans and followers," writes Mark Brownlow at Email Marketing Reports. ...
  • One Very Convincing Reason to TestEmail Marketing
    A recent edition of "Which Test Won" recounts an A/B test in which DIYthemes, a template system for WordPress, invited visitors to sign up for email newsletters. Version A used ...
  • Mastering the Language of Email MarketingEmail Marketing
    "Every industry has its own language," writes DJ Waldow in an article at MarketingProfs. "The email marketing community, too, has its own jargon that sets it apart. And if you ...
  • Email Lessons From a Bridal ExpoEmail Marketing
    In a post at the Lunch Pail blog, bride-to-be Casey Barto recounts a visit to a bridal expo. "On the day of the show with pen in hand, I scribbled ...

Results for Marketing Quick Reads » Email Marketing: 26 - 50 of 385
Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 Next

 

Join over 434,000 members ... SIGN UP!

My email address is and I'd like my password to be .

Already a member? Sign In!

My email address is , and my password is .


Better Business Bureau Seal