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Marketing Quick Reads: Email Marketing

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  • How to Make Content King. Again.Email Marketing
    "The experts have apparently decided that content marketing is back for 2011," writes Mark Brownlow at Email Marketing Reports. "The new (old) mantra is 'quality content.' And everyone should be ...
  • Three Things You Must Do Before You Increase Email FrequencyEmail Marketing
    Frequency has become an increasingly hot topic for email marketers. A recent article in The New York Times, for instance, reports research results from marketing firm Responsys that show large ...
  • Four Ways to Determine How Well Your Holiday Emails WorkedEmail Marketing
    You may still be a bit worn out from a crazed holiday season, and you might not want to think about in-depth analysis and reporting. But, as Kelly Lorenz of ...
  • Four Tips for Crafting B2B Emails That Get ResultsEmail Marketing
    Any successful B2B marketing strategy "involves the integration of email marketing," Maria Pergolino asserts in a post at the Marketo blog. Whether designed for lead generation or nurturing leads and ...
  • Three Tips for Effective Email PersonalizationEmail Marketing
    When used improperly, email personalization can go horribly wrong, writes Dutch Hollis at Chief Marketer. "You could, for instance, thank the wrong person for a purchase or misspell a customer's ...
  • How Uncoordinated Emails Can Kill Off B2B ProspectsEmail Marketing
    "Email is used by most B2B marketers for a variety of purposes—many of which are executed distinctly, sometimes without visibility across the organization," writes Ardath Albee at Marketing Interactions. "There's ...
  • Four Ways to Eliminate Friction at Your Landing PageEmail Marketing
    "Go to this website, click that link, call this number, fill out that form," writes Lary Stucker at FreshClicks. "Anytime you ask people to do something, you are creating a ...
  • Three Alternatives to the Permission GambleEmail Marketing
    In a post at Email Marketing Reports, Mark Brownlow considers the argument that opt-in permission isn't strictly necessary. "The definition of spam has shifted broadly from 'email not asked for' ...
  • Four Ways to Boost Response With Welcome EmailsEmail Marketing
    If your company doesn't send welcome or confirmation emails to new subscribers, you could be missing out on some remarkable opportunities. "Jill LeMaire, director of Epsilon's strategic and analytic consulting ...
  • How Uplift Modeling Can Help Improve Your ROIEmail Marketing
    "[I]n an effort to reach as many customers as possible at minimal financial cost," writes Mark Smith at Chief Marketer, "many marketers overlook the pricey consequences that can result from ...
  • Five Ways to Optimize Email Campaigns for Better Link ReportsEmail Marketing
    Reporting on click-throughs is an important way of determining how engaged your audience is, notes Andy Shore in an article at MarketingProfs. However, "a lot of email marketers throw around ...
  • Three Ways to Identify Your Brand LoyalistsEmail Marketing
    On any email list, there will be three populations," writes Karen Talavera at MarketingProfs. "[T]he people who love you, the people who like you, and the group who are just ...
  • Four Ways to Handle Inactive SubscribersEmail Marketing
    Every email list is going to have subscribers who sign up and then apparently vanish. "They may have opted in to a specific offer, then disengaged once they obtained the coupon, ...
  • Four Smart Ways to Trigger ROIEmail Marketing
    According to Molly Niendorf, some marketers worry that triggered email will look inauthentic to recipients. "Sure, automatic emails have been around long enough that recipients know you're not perched at ...
  • Three Deadly Mistakes Email Marketers MakeEmail Marketing
    In a post at the Email Marketing Reports blog, Mark Brownlow examines mistaken assumptions that can seriously damage the long-term success of an email program. Our basic beliefs about how ...
  • Four Tips for Successful Holiday Email CampaignsEmail Marketing
    There's still time to implement plans for your holiday email campaigns, writes Suzanne Norman in a recent post at the Emma blog, and you have reason to be optimistic about ...
  • Why You Need a Gmail Priority StrategyEmail Marketing
    "As a marketer, and one who works for a digital marketing agency that manages a lot of CRM programs for a lot of clients that includes a lot of email, ...
  • Three Ways to Maximize the Power of Testimonials in Email CampaignsEmail Marketing
    The forward to Harvey Mackay's bestselling Swim With the Sharks Without Being Eaten Alive featured 15 solid pages of praise from VIPs like President Gerald Ford and the Reverend Billy ...
  • Caution: Aggressive Survey Reminders Can BackfireEmail Marketing
    When comedian Michael Ian Black ignored a guest satisfaction survey from his stay at a Doubletree hotel, he didn't expect a nagging reminder. "We noticed that you did not have ...
  • Email Marketing in the Age of the 'Ultra Managed Inbox'Email Marketing
    For years, writes Stephanie Miller at the Deliverability blog, marketers have enjoyed the linear nature of the email inbox—your newsletters and offers sitting cheek-by-jowl with personal correspondence from a subscriber's ...
  • How to Ensure Your Messages Render CorrectlyEmail Marketing
    You might think you've done your rendering homework, but that might not be the case. "Don't assume that the custom template you tested several months ago is still rendering correctly ...
  • A Four-Step Plan to Re-Engage Inactive SubscribersEmail Marketing
    "Your email database might show big numbers," writes Loren McDonald at Silverpop, "but 25 percent to 40 percent of your subscribers, or more, could be inactive without showing any obvious ...
  • Four Ways to Grow Your Email ListEmail Marketing
    "The start of a great email list is one that is filled with customers and prospects who have said yes to receiving information from you and who will be moved ...
  • Five Ways to Improve DeliverabilityEmail Marketing
    "Even in an increasingly real-time Web, email remains a critical channel to embrace for B2B marketing success," says Maria Pergolino in a post at the MarketingProfs Daily Fix blog. "However, ...
  • Why You Might Want to Send an Email on SundayEmail Marketing
    While most experts will say there's no such thing as the perfect time to send your email offer or newsletter, conventional wisdom holds that Tuesday—generally speaking—is the best day for ...

Results for Marketing Quick Reads » Email Marketing: 51 - 75 of 385
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