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Marketing Quick Reads: Email Marketing

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  • The Horror! The Horror!Email Marketing
    Anyone who works in email marketing will have occasional nightmares about a campaign that goes horribly, horribly wrong. And in a post at Don't Drink the Kool-Aid, Jon Bailey tells ...
  • Stop Repeating YourselfEmail Marketing
    "In the world of multi-channel and [multi]-location opt-in and opt-out, how do you keep your lists in sync?" asks Dylan Boyd in a post at the Email Wars blog. "Can ...
  • Yoo-Hoo! It's Me Again!Email Marketing
    "Email programs tend to start with slow and cautious frequency, produce easy ROI, and become stars," says Karen Talavera in an article at MarketingProfs. The problems start, though, when management ...
  • Just Wait for Me, OK?Email Marketing
    You've probably heard the term emotionally unsubscribed to describe those who never seem to open your email messages, but continue to receive your campaigns because they never ask to be taken ...
  • I'm Queued-up, and I Like ItEmail Marketing
    If you use Netflix, you know it provides two ways to watch movies and television shows: DVDs sent through the mail, and streaming videos (sent to your PC or TV). ...
  • Summer: Time to Slice & DiceEmail Marketing
    "Building your own opt-in email marketing list is an accomplishment," says Steve Adams in an article at MarketingProfs, "but don't stop there. Once you start reaching out to your list ...
  • Name It and Claim ItMarketing Analytics
    The data you gather on email marketing campaigns might not be as useful as you think. "Real danger lurks in not measuring the right factors or not measuring accurately," says ...
  • Double Your FunSearch Engine Marketing
    In today's challenging economic environment, marketers are seeking better ways to maximize ROI. One way is to leverage insights from both SEM and email to drive greater success across channels. In ...
  • I Never Promised You a Rose GardenEmail Marketing
    When subscribers opt in to your email campaigns, they will most likely make assumptions about the content, frequency and relevance of the messages you send. Accordingly, argues Justin Premick in ...
  • I Predict a Sunny DayEmail Marketing
    "Predictive analysis has a long and profitable history with direct mail," says Arthur Middleton Hughes in a Premium article at MarketingProfs. "Millions of dollars have been saved by focusing on ...
  • Optimize B2B Email for Search, Pt. IIB2B Marketing
    Last week, we offered Galen de Young's tips for optimizing B2B email content for search engines, just as you would optimize website copy. This week, we offer tips from his ...
  • A Tale of Two TalesEmail Marketing
    You might wonder whether the stories you tell in email marketing campaigns should be long or short. In a pair of posts from Chad White at the Retail Email Blog, you'll ...
  • Time After Time After TimeEmail Marketing
    "We fuss over subject lines, offers, calls-to-action, and targeting, but sometimes a lack of response is simply a matter of timing," says Mark Brownlow in a post at the Email ...
  • How Dare You Assume That?Email Marketing
    When you hand someone a business card at a conference, do you assume your email address will be added to their list for marketing campaigns? Probably not. And that's why ...
  • It All Comes Down to ProcessEmail Marketing
    We spend a lot of time discussing topics like deliverability and relevance, but rarely touch on another factor that plays a critical role in successful email marketing campaigns. "Process is ...
  • Limit Your Negative ExposureMarketing Analytics
    In a post at the MineThatData blog, Kevin Hillstrom poses a scenario in which 100 of your online customers abandon their shopping carts on a Monday. The following day, after ...
  • Mom Probably Knows BestEmail Marketing
    In a post at the Deliverability.com blog, Dennis Dayman presents a short series of off-the-cuff emails that his wife wrote in response to his question about video in email marketing ...
  • Getting Testy Again and AgainEmail Marketing
    "Testing can be a powerful tool to move your email marketing program forward," says Kelly Lorenz in a post at the Bronto blog. "Testing can also help you move from ...
  • Nobody Likes a Wild-Goose ChaseEmail Marketing
    Chad White of the Retail Email blog was impressed when he recently received an email from Lands' End with this subject line: Free Shipping + 20-50% off summer! Swim, shorts, ...
  • Analyze ThisMarketing Analytics
    When analyzing the success of your email campaigns, you might be staring right at useful data that goes unused. Take, for instance, the amount of newsletter copy used to tease ...
  • Mixology 101Email Marketing
    In a post at the Daily Fix blog, Stephanie Miller says you don't have to choose between the social and email channels. "No need to take sides, my friends," she ...
  • Do It Now: Get WhitelistedEmail Marketing
    Mailer Alert: A new Yahoo Mail feature—the "contacts button"—should make whitelisting even more important for email marketers. "You get a lot of emails, some good (from friends, family, even favorite ...
  • Be a Pocket MillionaireSocial Media
    Right in time for the much-anticipated iPhone OS 3.0 Software Update debut on June 17, AdMob has introduced a slew of ad units that will help enterprising advertisers make the most ...
  • Latest List-Growing StrategiesEmail Marketing
    In cooperation with Ball State University and the Email Marketers Club, ExactTarget studied 18 methods used by marketers to build an email list. Among the results published in its 2009 ...
  • Short, Sweet and Clicked-ThroughEmail Marketing
    In a post at the DIRECT website, Ken Magill discusses the results of a survey conducted by MailerMailer. Among its more interesting findings: Subject lines containing up to 35 characters ...

Results for Marketing Quick Reads » Email Marketing: 51 - 75 of 251
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