Last week for SocialTech early bird + save $100 more with code BEMINE. Register now »

Benefit of PRO Membership Benefit of PRO membership

Marketing Quick Reads

Access hundreds of our Email Marketing resources here. Select any of the popular topics below to narrow your search.

More Marketing Topics

SEARCH thousands of marketing articles, seminars, Take 10, case studies, research, and downloads


MarketingProfs Today

Get new marketing updates delivered to your inbox! Sign up for MarketingProfs Today for FREE!


Get to the Po!nt Newsletters

Bite-sized topic-specific newsletters on B2B Marketing, Content Marketing, Email Marketing, Search Engine Marketing, Small Business, Social Media and more. Sign up for one, two or all...for FREE!


Sign Up for Get To The Po!nt Newsletters

Unlimited Seminars for a Year

Try PRO Membership and get 35+ online seminars plus access to our whole seminar library.

Try Membership Today

What Our Members Say

CustomersCheck out what our members say about Marketing Profs.
Read more

Marketing Quick Reads: Email Marketing

Get unlimited access to all of our exclusive marketing resources Try Membership Today
  • I Got an 'A' on This Test!Email Marketing
    Mark Brownlow of Email Marketing Reports often collates valuable information that we might otherwise miss. Most recently, he reported on the successful test results achieved by various email campaign tweaks. ...
  • Just Say NoEmail Marketing
    Thought leaders in the email marketing industry are just about unanimous on the subject of randomly purchased lists. Their advice to marketers? Avoid them like the plague. You may, however, still ...
  • It Ain't Over Till It's OverEmail Marketing
    What happens after a subscriber opens your message, likes the offer, clicks through and makes a purchase? "Do you simply count them as another customer," asks Dylan Boyd at The Email ...
  • Growing, Growing, Grown!Email Marketing
    "[C]ontinual email list growth is the Achilles heel of email marketing," says Karen Talavera in a Pro article at MarketingProfs. She says marketers face some tall challenges when they strive ...
  • Will You Still Love Me Tomorrow?Email Marketing
    Some marketers might regard an opt-in subscription as the end of the permission process—but it's just the beginning, says Stephanie Miller in a post at the Daily Fix blog. "Permission does ...
  • C'mon, Make Me a MatchEmail Marketing
    When you hire an email-marketing agency, how do you decide which candidate makes the cut? Size, location, reputation? And has that process always worked for you? Or have you, like ...
  • The Next Big Thing Is Already HereEmail Marketing
    "In the technology industry," writes Morgan Stewart in an article at MarketingProfs, "we are constantly focused on the next big thing." And there's often an assumption that whatever comes next ...
  • Mix It Up, BabyEmail Marketing
    In May 2009, Omniture and The CMO Club asked 102 CMOs to rate the relative effectiveness of digital-marketing media. The vast majority (78 percent) gave top marks to email marketing, ...
  • What Am I, a Magician?Email Marketing
    In a post at the Email Karma blog, Matt Vernhout discusses recent layoffs at AOL and the challenges facing employees who remain. "The individuals [who] do end up making it ...
  • Hurry Up or You'll Be Sorry!Email Marketing
    Some companies seem addicted to email campaigns that shout breathless, time-sensitive offers. Each week, it seems, they tell subscribers about special deals that simply can't be missed—only to make a similar ...
  • I No Robot. Hear Me?Email Marketing
    Too often, argues Julia Rubiner in the Editorial Emergency newsletter, automated email messages lack the human touch. "They frequently sound like they're coming from a robot for whom English is ...
  • Show Me the Way, WhispererEmail Marketing
    "Do you know what your data [are] telling you?" asks Kelly Lorenz in a post at the Bronto blog. If you're not sure what to make of the copious information ...
  • Stay or Go? You Tell Me.Email Marketing
    As subscriber engagement becomes a critical factor in the deliverability rates of email campaigns, removing inactive recipients from your list is more important than ever. To keep your list as ...
  • Careful How You Link UpEmail Marketing
    "Links allow your readers to select which offer or detail they want to understand better or read more about, without distracting them with information that may not be useful," writes ...
  • The Word on the (Virtual) StreetEmail Marketing
    In a recent post at the Retail Email blog, Chad White highlights a host of interesting takeaways from this month's Winter Email Insider Summit. Among them are some hot email marketing tactics you may ...
  • Sounds Good to Me!Email Marketing
    "I know I have said it a million times in speeches, articles and in person," writes Dylan Boyd at The Email Wars blog, "but telling someone 'thanks' is one of ...
  • Just Leave Me Alone!Email Marketing
    You wouldn't add random people to your email list without their permission—you know better than that—but perhaps you're willing to take liberties with the email addresses of prominent bloggers like Chris Brogan. ...
  • Will This Be on the Test?Email Marketing
    "[T]here is altogether too much guessing and not enough proving in email marketing," says Stephanie Miller in a post at the MarketingProfs Daily Fox blog. "With inboxes overflowing, subscriber fatigue ...
  • We're Engaged!Email Marketing
    According to DIRECT's Ken Magill, a recent announcement from AOL hints at where Internet service providers' spam-filtering techniques are headed, and "what marketers had better start doing if they want ...
  • Beer Budget, Champagne StyleEmail Marketing
    You might not have the big-time marketing budget of a major retailer—but as the holiday season peaks, don't forget there's a secret weapon in your arsenal. "Email marketing campaigns are affordable, ...
  • Lying Liars and the Lies They LieEmail Marketing
    "Every once in a while," writes Ardath Albee at the Marketing Interactions blog, "I get a bit irked at the irresponsible email practices of companies that play fast and free ...
  • Must You Always Play It Safe?Email Marketing
    Peruse the blogosphere for email marketing guidance, and you'll discover a number of seemingly inviolate dictums—rules that must not be broken if you aspire to a successful email program. But ...
  • Hey, Batter, Batter, Batter!Email Marketing
    If you've ever pitched the idea of creating an email preference center to your team, you know what a tough sell it can be. "I had a meeting this morning ...
  • This Smells PhishyEmail Marketing
    As phishers (criminals masquerading as trusted entities to grab usernames, passwords and credit card info) become more sophisticated, and your subscribers become more cautious about online commerce, it's important to ...
  • Give It to Me StraightEmail Marketing
    "Looking for a way to punch up your email campaigns and get subscribers more engaged with your site?" Julie Waite asks in a recent post at the Bronto blog. "Product reviews ...

Results for Marketing Quick Reads » Email Marketing: 101 - 125 of 385
Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 Next

 

Join over 434,000 members ... SIGN UP!

My email address is and I'd like my password to be .

Already a member? Sign In!

My email address is , and my password is .


Better Business Bureau Seal