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Marketing Quick Reads: Email Marketing

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  • Hey, Pop! We Can Do This!Email Marketing
    According to Kara Trivunovic and Andrew Osterday, most mom-and-pop businesses can't do much with email marketing advice that concentrates on sophisticated topics like multivariate testing, dynamic content development and data ...
  • That Bounce Ain't So SoftEmail Marketing
    "Most email marketers do not view soft bounces as being a major cause for concern," says Dela Quist in the UK DMA Email Marketing Council newsletter, "so rarely, if ever, ...
  • Don't Look PhishyEmail Marketing
    You know you're on the up-and-up, and that your email messages contain legitimate offers for actual products or services. Unfortunately, though, you're often sharing inbox space with fraudulent messages that ...
  • That's Too Fwd:Email Marketing
    When he saw a reputable marketer praising the use of Fwd: in the subject line of an original email, Matt Hill decided to explain why he disagrees. "[E]ven selectively this ...
  • Enough, Already!Email Marketing
    In a post at the ExactTarget blog, Nate Romance recounts a visit with his tech-savvy mother, a woman who makes frequent online purchases through sites like Craigslist and Amazon. While ...
  • Take This QuizEmail Marketing
    It's always good to pause for reflection, and Mark Brownlow of Email Marketing Reports has grouped 27 questions you might ask yourself into thematic categories, along with links to insightful ...
  • Getting Past the BouncerEmail Marketing
    No matter how good the offer in your email is, you won't see any results if subscribers don't receive your message. This reality makes deliverability an extremely high priority. Neil ...
  • The Art of CourtshipEmail Marketing
    Some email marketing practices should always be avoided. "There are a hundred ways to skulk around, to collect email addresses, to write clever privacy policies or to argue about whether ...
  • Turning Digital into Gold Email Marketing
    While attending MarketingProfs' Digital Marketing Mixer in Scottsdale, Karen Talavera finally understood the importance of mixing various sorts of online marketing together. Take email and social media: Each is a ...
  • A Tale of Two EmailsEmail Marketing
    In a post at the Emma blog, Jim Hitch tells the story of two emails he received within 20 minutes of each other. "They're similar at first glance," he says. ...
  • Love the MIMEEmail Marketing
    In a wide-ranging video interview with BNET, strategist RJ Talyor of ExactTarget discusses a range of email marketing issues, and provides insight on the best way to handle messages sent ...
  • Know How to Hold 'EmEmail Marketing
    "It probably comes as no surprise," say Kara Trivunovic and Andrew Osterday in an article at MarketingProfs, "[that] the process of acquiring new customers comes with one of the higher ...
  • Who Wants Seconds?Email Marketing
    "One of the little secrets in email marketing is that it's not the same people opening your emails each time," says Mark Brownlow in a post at Email Marketing Reports. ...
  • Check This OutEmail Marketing
    "Do you ever get that nervous feeling when you click to launch your email marketing campaign?" asks Janine Popick in a recent post at the VerticalResponse blog. "You do it, ...
  • Sometimes, Less is MoreEmail Marketing
    When your subscribers cut back on spending, you might be tempted to compensate for lost revenue by stepping up your email campaigns. But be forewarned: It's a potentially hazardous strategy. ...
  • It's a Brand New Day!Email Marketing
    If you've made some recent improvements—whether to your product, service or customer experience—now is the time to trumpet those changes!  A new year, with consumers anxious for a new start, is a great time ...
  • Go gif in a Jiffy!Email Marketing
    "It can be done, I've seen it," says the Email Karma blog of Goodmail's email certification platform, which now enables users to include video in email messages. "However," the blog ...
  • Don't Just Use It, USE It!Social Media
    On the weekend it launched, Apple sold one million iPhone 3Gs—and not just to early adopters and hipsters: stats from ChangeWave suggest iPhone's moving in on the smartphone (read: ENTERPRISE!) ...
  • Boost That ROI Right Now!Email Marketing
    "The news regarding investment in marketing is not good, with many firms cutting their marketing budgets left and right," reports Neil Anuskiewicz in an article at MarketingProfs. Before taking such ...
  • I Resolve to Treat You RightEmail Marketing
    Cost-effective, and just plain effective, email communications are quite possibly the one sure thing to cling to in the current downturn. So, are you treating them—and your subscribers—right? In a ...
  • The Time to Authenticate is NowEmail Marketing
    "There's been talk for some time now that ISPs would eventually take into consideration whether an email was authenticated when deciding whether to block email from a particular sender," says ...
  • Another Email? Great!Email Marketing
    "In the holiday email season of 2008, retailers turned up the gas on their email campaigns, hoping to salvage what was predicted to be a flat or down consumer spending ...
  • This Email Doth Protest Too MuchEmail Marketing
    Marketers committed to a permission-based email strategy have an understandable urge to remind subscribers of the fact, especially when they're being unfairly flagged as spammers. In a post at the ...
  • This is Only a TestEmail Marketing
    "A great way to capitalize on the democratic medium of email is to put your burning questions, late-night hunches, and out-of-the-box ideas to the test with an A/B split test," ...
  • You Don't Know I Want to GoEmail Marketing
    In a post at the Email Wars blog, Dylan Boyd discusses the tricky status of permission-based email lists following a corporate merger or acquisition. "[H]ow does a company go about ...

Results for Marketing Quick Reads » Email Marketing: 126 - 150 of 251
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