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Marketing Quick Reads: Email Marketing

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  • Over Before It StartsEmail Marketing
    Those of us who check multiple email accounts throughout the day can hardly imagine a world in which people don't read messages as soon as they receive them. But in a ...
  • Risky BusinessEmail Marketing
    "Having an offer for your products or services that is truly risk-free might be just the ticket you need to really make a difference in your email marketing campaigns," says ...
  • Somebody's Watching MeEmail Marketing
    In March 2008, Amber Duick began receiving email messages from a criminal fugitive who identified himself as Sebastian Fowler. "Amber, mate!" read one missive. "Coming 2 Los Angeles. Gonna lay ...
  • Why? Because I Can!Email Marketing
    "Give a man a hammer," says Lori Feldman at The Database Diva blog, "and everything looks like a nail. Email marketing campaign software often has the same effect on novice ...
  • [Your Name Here]Email Marketing
    Marketing messages with personalized subject lines usually fail to impress DJ Waldow. "[Most] of those emails use my first name as the 'hook' to get me to open," he writes ...
  • Wonder-Twin Powers, Activate!Email Marketing
    Inactive subscribers are a conundrum for email marketers. Although they treat your messages with apparent indifference, they never opt out; as a result, you continue to send messages that they ...
  • Reports of Email's Death ExaggeratedEmail Marketing
    While some believe that the rise of Twitter and Facebook has sounded email's death knell, Jordan Cohen, writing at the Pivotal Veracity blog, disagrees. He takes issue with statements like ...
  • Want Spam With That Spam?Email Marketing
    A few years ago, Neil Schwartzman downloaded—but never used—the trial version of an anti-spam software program. "It turned out it was Windows-only," he explains at his blog, "so I never ...
  • D0n't Do T.hisEmail Marketing
    If you visit political blogs, you may have noticed that some bloggers try to outsmart content filters that flag incendiary words by substituting numbers and symbols for letters (e.g., pr0p@ganda), ...
  • Are You That Into Me?Email Marketing
    "During the sales process [with potential email service providers] you will meet rainmakers, executives, subject-matter experts, high-level technical support, and creative directors and so on," says Bryan Stapp in a ...
  • The Ho-Ho Heat Is OnEmail Marketing
    "The holiday season is the most important time of year for retailers, when aggressive goals are set for increased traffic and sales, both in-store and online," says eROI's Alex Williams ...
  • Here Today, Bored TomorrowEmail Marketing
    You've done a great job of cultivating your email list—and your subscribers have rewarded your efforts with extraordinary loyalty. So far, so good. But Mark Brownlow of Email Marketing Reports ...
  • Does This Look Like Spam to You?Email Marketing
    "We all have opinions about what constitutes spam," begins a post at the Marketance blog. Indeed, while some would argue that meeting the letter of the CAN-SPAM law puts you ...
  • Cheer-in the Holidays!Email Marketing
    "The pumpkins come out, the days grow shorter, the weather cools, and there's no mistaking that the holiday season is upon us," says Karen Talavera in an article at MarketingProfs. ...
  • Just Give Me the Facts, Ma'amEmail Marketing
    When your email campaigns encounter deliverability issues—especially those for which you are not at fault—you might think the best way to resolve your problem is to make friends with an ...
  • Don't Be Guilty by AssociationEmail Marketing
    You have a squeaky-clean opt-in list of subscribers who love the content you send—including highly relevant offers from your partners. But if you're using third-party content and templates (their HTML ...
  • Just Show Me What You WantEmail Marketing
    When you have products or services that customers don't buy on a regular basis—for instance, big-screen televisions or luxury excursions on the Orient Express—targeted email offers based on previous purchases ...
  • Is This Stamp-Worthy?Email Marketing
    "Stamps (remember those?) make direct mail work," says Seth Godin in a post at his blog. "Because it costs money to send a piece of junk mail, you'll think two ...
  • How a Minority Can Look Like a MajorityMarketing Analytics
    Let's say a travel company sends out a series of email messages with a variety of offers. Campaigns 1 and 3 produce average clickthrough rates of just over 4 percent; ...
  • Try an Event-Driven EmailEmail Marketing
    In a post at the Email Wars blog, Dylan Boyd praises a recent message from Banana Republic. The minimalist email used simple text on an all-black background to announce an ...
  • Death by Email: A Quick How-toEmail Marketing
    There are infinite ways to destroy an email marketing program. And in a recent humorous post at the Deliverability.com blog, Andrew Kordek explains how to ruin your reputation in nine ...
  • Get Out That RakeEmail Marketing
    "Dog Whisperer" Cesar Millan had a problem. With an abysmal delivery rate of 81.29 percent, his email campaigns weren't getting through to many of the people who wanted them. "The ...
  • This Will Be on the TestEmail Marketing
    "Something that we preach at eROI is to TEST TEST TEST," says Ryan Buchanan in a post at the company's blog. "We believe that testing should be an integral part ...
  • Anecdotally SpeakingEmail Marketing
    Not long ago, the friend of a MarketingProfs colleague—we'll call him Pete—sighed in annoyance as he tapped furiously on his iPhone's keypad. He was visibly angry as he explained he ...
  • Put Your Metrics to Work for YouEmail Marketing
    In a recent article for MarketingProfs, Karen Talavera discussed the importance of measuring metrics that matter, and outlined the difference between process metrics and contribution metrics. In a follow-up article ...

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