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Marketing Quick Reads: Email Marketing

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  • No C Left BehindEmail Marketing
    A new whitepaper from ExactTarget—cheekily titled No Executive Left Behind—argues in its subtitle that there are 10 things your C-Suite must know about email. "You cannot assume that your C-Suite ...
  • Why Don't You Click With Me?Email Marketing
    Chances are good that fewer than 15 percent of your list clicked on at least one link in your last email. "Think about that," says Mark Brownlow in a post ...
  • Welcome Home!Email Marketing
    "A good opt-in procedure lays the foundation for a strong email program," writes Loren McDonald in an article at MarketingProfs, "but a well-thought-out series of welcome emails will help turn ...
  • The Long GoodbyeEmail Marketing
    "Contrary to popular belief among marketers," says a ReturnPath whitepaper, "an unsubscribe request is not necessarily the end of a customer relationship. By executing a well-thought-out, positive unsubscribe experience, a ...
  • I Know What You Did Last SummerEmail Marketing
    "Online behavior is not limited to purchasing activity alone," says Sheldon Gilbert in an article at MarketingProfs. "To truly understand someone's buying potential, you need to see more than that. ...
  • Let Me Go!Email Marketing
    In a recent blog post, Patrick Byers talks about an email he received from a ski resort announcing the opening dates for each of its mountains. "I don't recall signing ...
  • Look at What They Went and Did!Email Marketing
    "In the two weeks leading up to the November 4th election, email messages came fast and furious from both campaigns," writes Morgan Stewart in an article at MarketingProfs. "I saw ...
  • It's Brewing on the HorizonSocial Media
    The possibilities for mobile marketing grow with each new smartphone introduced. For marketers, it's best to keep on top of the latest iterations—to better design mobile campaigns that dazzle. The ...
  • Please Come Back to MeEmail Marketing
    According to Loren McDonald, any email list will include recipients who have unsubscribed "emotionally." Instead of hitting the unsubscribe button, they delete your messages without reading them, or direct their ...
  • How to Kill Your Email ListEmail Marketing
    "Tough economic times increase the pressure on marketers to hit their goals for open rate, click-throughs, conversions, and new email subscriber acquisition," says DJ Francis at the Online Marketer Blog. ...
  • Kermit Got It WrongEmail Marketing
    Being green can be a plus for marketers. For instance, converting mail to email helps the environment, but also has a number of practical marketing benefits. Customers can take immediate action ...
  • Knock It Off!Email Marketing
    "I subscribe to a wonderful Web-based entity that sends me a weekly newsletter, which I enjoy very much," begins an entry in the Editorial Emergency newsletter. "But a while back ...
  • Look to the Big EB2B Marketing
    In a recent blog post at ReturnPath, Stephanie Miller offers, in one word, a way to provide optimum service to B2B clients while saving precious marketing dollars. That word? Email. "The ...
  • Four Key Deliverability QuestionsEmail Marketing
    If you're like the majority of marketers polled by Jupiter Research, your number one consideration when choosing an ESP is deliverability. But Adam Covati says an ESP can only do ...
  • Just Let 'Em Go, OK?Email Marketing
    According to a post at the True You Marketing (TYM) blog, "Dennis McConnell … sailed merrily into the office … only to find seven unsubscribe messages in his inbox." All ...
  • CAN-SPAM: My BFFEmail Marketing
    Anyone who hears the acronym CAN-SPAM can be excused for assuming it's intrusive and onerous; but in an article at MarketingProfs, Neil Anuskiewicz says the legislated guidelines actually make you ...
  • Try Some Nonprofit Holiday 'Retail'Email Marketing
    "In these stressful economic times, it is more important than ever to build messages that resonate with your audience," says Winston Bowden in an article at MarketingProfs. "Like retailers, nonprofits ...
  • OMG, that looks good!Email Marketing
    If the popularity of the 3G iPhone is any indication—Apple sold over one million units during its first weekend on the market—the smartphone is here to stay. According to Loren ...
  • There Goes the NeighborhoodEmail Marketing
    No matter how upright you are as a mailer, your good reputation won't follow you to a new IP address: for all an ISP knows, you could be a spammer. ...
  • Text Your Vote to ...Email Marketing
    In late August, 2.9 million subscribers learned the identity of Barack Obama's running mate with a 26-word text message delivered via SMS (Short Message Service). The announcement joined a trend ...
  • Application NationSocial Media
    When Apple unveiled its first iPhone in 2007, most reviews highlighted features that skewed to personal—rather than business—use. You could use the iPhone for many things, but you surrendered a measure ...
  • Cool Open-Rate StatsEmail Marketing
    Even if your email campaigns meet goals and deliver great ROI, you probably wonder how you compare to industry standards. If so, you’re going to love the spreadsheet in a ...
  • Just Send Me the Dry Red OnesEmail Marketing
    Back in the days of the Model T, Henry Ford could get away with offering customers any color they wanted—as long as it was black. Ridiculous as that mentality sounds ...
  • For Members Only. Period.B2B Marketing
    According to a recent article by Bill McCloskey, "The real secret to email marketing has nothing to do with deliverability, rendering, or any number of other technical issues we discuss ...
  • Get in the Hot SeatEmail Marketing
    It happens all the time. We get so caught up in routines and deadlines that we charge forward, never pausing for an analytical look at why we do the things ...

Results for Marketing Quick Reads » Email Marketing: 151 - 175 of 251
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