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Marketing Quick Reads: Email Marketing

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  • Design for (Mobile) LivingEmail Marketing
    "[Your subscribers] are reading e-mail on mobile devices more frequently than ever," says Winston Bowden in an article at MarketingProfs. "[And] there are some specific issues to consider." At a ...
  • From: Grim ReaperEmail Marketing
    In a provocative post at the Online Marketer Blog, DJ Francis argues that the days of email marketing—as we know it—are numbered. "Marketers are no longer interrupting customers' lives with sales ...
  • Do You See What I See?Email Marketing
    It would be terrific if email marketers had universal standards for the creation of all their html messages. In the absence of such comprehensive guidelines, Winston Bowden offers some fundamental design rules ...
  • Twitter for TimelinessSocial Media
    "What are you doing?" Twitter asks. What an existential question! But from the company's roots as a slightly nosy oddity in 2006, users have responded in unexpected, and quite interesting, ways. ...
  • Who Knew??Email Marketing
    In late August, eROI released the results from its latest email marketing survey. The figures might surprise you. What the competition is and isn't doing could help you identify missed opportunities—or reinforce your own ...
  • Singing the Budgetary BluesEmail Marketing
    Most email marketers know the frustration of trying to secure adequate funding for their online efforts. "Direct mail is so expensive that mailers can often justify a marketing database and ...
  • When Less is MoreEmail Marketing
    You've crossed all your marketing t's and dotted all your best practices i's with a relevant, enticing offer sent only to subscribers who opted in to your campaigns. You're anxious ...
  • Mary, Mary Quite ContraryEmail Marketing
    "Nobody loves email marketing more than I do," says Gary Levitt. "But even I admit that within the grand taxonomy of consumer touchpoints, e-newsletters hold a sorry position." Regardless of how ...
  • Average, SchmaverageEmail Marketing
    In a post at the Email Insider blog, Jordan Ayan writes that he inevitably receives a basic query when he speaks at conferences: "What is the average [fill in the ...
  • Can You Do a Split?Email Marketing
    If you don't use A/B-split testing to analyze the results of your email campaigns, you probably aren't getting the full picture. According to a whitepaper from L-Soft, "Results can show ...
  • You Bored Me at HelloEmail Marketing
    In a post at the Marketing Interactions blog, Ardath Albee discusses the potentially calamitous effects a bad first sentence can have on your email campaigns. She highlights typical errors with ...
  • Go with the e-FlowEmail Marketing
    "Email is not dying in the midst of the Social Media revolution," says Anna Billstrom. But your email marketing strategy, she says, must evolve to go with the flow. Take ...
  • Give 'Em What They Paid ForEmail Marketing
    "Transactional messages like membership confirmations and shipping notifications show some of the highest open rates in the inbox," says Aaron Smith at MediaPost's Email Insider blog. "Customers receiving these [are ...
  • The Dummies Prove a PointEmail Marketing
    How well does your subscription process handle improperly entered—or clearly malicious—email addresses? If the findings presented in a whitepaper by FreshAddress are any indication, the answer might be: not so ...
  • Open Me. Now.Email Marketing
    YES! Thanks for clicking! Question: Did you open this because the subject line was just too good to ignore? That's what every emailer hopes for, anyway. After all, an email ...
  • Did You Clean That?Email Marketing
    "Fifty million people changed their email address last year," says Eric Groves. "How many of those are on your email list right now?" ...Not happy with your answer to that ...
  • Stay Away from the Honeypots!Email Marketing
    In a pair of posts at Email Marketing Reports, Mark Brownlow discusses the subject of spam traps. He says there are two main types: Honeypots. "Some [anti-spam] organizations put specific ...
  • We Don't Need No Stinkin' RulesEmail Marketing
    Rich Baker and Gary Levitt want you to know a few things about your customers: They are wise; they are intrinsically special; and they'll think you're special even if they ...
  • Don't You Forget About MeEmail Marketing
    In a post at the Bronto blog, DJ Waldow recounts receiving an email from Adam Gautsch entitled What's Cooking at OrangeCoat? While Waldow considered the subject line pleasingly catchy, he ...
  • Why Are You Asking Me This?Email Marketing
    Josh Nason knows why someone who clicks on your subscribe button—with every intention of joining your list—has a tendency to disappear a few seconds later. "It starts rather simply," he ...
  • CAN-SPAM and Permission: Boosting DeliverabilityEmail Marketing
    Last week, we discussed some of the common CAN-SPAM pitfalls detailed in an ExactTarget whitepaper. Now, we're switching our focus from meeting minimum requirements to actually raising the deliverability bar. ...
  • Do You Really Want to Leave Me?Email Marketing
    According to Loren McDonald, "Email consumers control their destiny—choosing when to opt in and when to say adios." This means your unsubscribe page needs to be easy to find and ...
  • Avoiding the CAN-SPAM PitfallsEmail Marketing
    "At first glance, the CAN-SPAM Act establishes fairly basic rules for an organization to follow," says a whitepaper produced by ExactTarget. "However, given that this law is constantly evolving … ...
  • Don't Spin Out of ControlEmail Marketing
    "When I take my weekly spin class at the local gym," says Louis Chatoff, "the instructor is constantly reminding the class to breathe." In an amusing report, he draws a ...
  • ... Come Again?Email Marketing
    When you work in a specialized field for long enough, technical jargon and industry lingo start to sound like everyday words. You might start to take it for granted that ...

Results for Marketing Quick Reads » Email Marketing: 176 - 200 of 251
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