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Marketing Quick Reads: Email Marketing

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  • Jousting at Spam-a-LotEmail Marketing
    Did you know that a complaint rate as low as 1 in 1,000 can get you in trouble with an ISP? "[S]ay you send to 1,200 AOL addresses, and 5 ...
  • Bridging Your CRM Gaps, Part IIEmail Marketing
    In our last edition, we introduced you to the concept of an application programming interface—or API—that seamlessly integrates your email marketing and customer relationship management (CRM) programs. As you research ...
  • Bridging Your CRM Gaps, Part IEmail Marketing
    "It's easy to get frustrated when mapping out the complexities of integrating email marketing with a CRM application," says Drew Adams. "Companies want to view all customer data, including email ...
  • This Message Isn't DirectEmail Marketing
    Loren McDonald begins a post at the Email Insider blog by declaring, "Email is not direct mail." Though an obvious statement, it's something worth emphasizing. "I sense an assumption that ...
  • Just Say No!Email Marketing
    You've probably been in those meetings where top executives pick out a few aggressive email campaigns that generated the most revenue and say, "Let's do more of these!" You, meanwhile, ...
  • SOS for SMS?Email Marketing
    Apple's iPhone has proved wildly popular, even at a price point that made it prohibitively expensive for a large portion of the population. As the new version of iPhone (iPhone ...
  • Certified Organic Grows 'Em BestEmail Marketing
    The urge to grow your email marketing list in a hurry is understandable. But Kimberly Snyder argues against taking shortcuts. Instead, she makes the case for building a healthy and ...
  • Since When is Great ROI Boring??Email Marketing
    Email marketing might seem boring in a whiz-bang era of newer technology like social networks. But in a post at the Return Path blog, Stephanie Miller argues that nothing could ...
  • Give 'Em the Simple LifeEmail Marketing
    According to Gary Levitt and Rob Lubow, "In an attempt to break from the herd, many email marketers ironically adopt a herd mentality of more clutter, more content, more MORE." ...
  • Target With a Laser FocusEmail Marketing
    To celebrate the 100th "Marketing and Sales Tip" at the B2B Lead Blog, Amy Hawthorne described the email marketing program used by ReachForce to drive lead generation. The key to ...
  • Think Small to Win BigSocial Media
    It's time to think small in a world increasingly on the go. If you want to find and influence your audience these days, you need to reach them where they're ...
  • Analyze ThisEmail Marketing
    According to Dan Forootan, "Google Analytics has become one of the industry’s most powerful Internet marketing tools, helping advertisers, publishers and Web site owners improve their sales conversion, campaign targeting ...
  • Sign Me Up!Email Marketing
    When your Web site has good content and decent traffic, it shouldn't be too hard to build a list of responsive subscribers. But Tom Kulzer says this won't happen on ...
  • Do More With LessEmail Marketing
    While B2B email marketers are often lauded for meeting short-term sales goals, that acclaim rarely translates into adequate budgets for future campaigns. What's a poor emailer to do? Thankfully, Stephanie ...
  • It's Alive! It's Alive!Social Media
    News Flash! The good old days of analog television are over. No longer is your TV a passive presence in your living room. It's on the move! Today's video is ...
  • Trust Me, I'm One of the Good GuysEmail Marketing
    "The key to email deliverability lies in earning the trust of Internet Service Providers, or ISPs," says Dan Forootan. "[To provide quality service, ISPs] ... devise standard protocols and policies ...
  • You've Got the Power!Email Marketing
    No matter how sophisticated our society becomes, it seems we still can't resist vocabulary that appeals to our basic instincts. As a result, there are certain "power" words that can ...
  • Podcasting is Easier Than You ThinkSocial Media
    Just as the Internet can make "mom-and-pop" businesses look as formidable as Google and IBM, podcasting enables you to rival broadcasting giants like CNN or the BBC. It puts your ...
  • Update: The CAN-SPAM ActEmail Marketing
    Since 2003, the CAN-SPAM Act has regulated various aspects of email marketing campaigns. And now—after a three-year period of consideration—the Federal Trade Commission has announced four new rule provisions you ...
  • For-Profit Tips for Non-Profit Email Email Marketing
    According to Winston Bowden, some non-profits may not be using the Internet as effectively as their corporate cousins. What's missing? A good email marketing campaign. "Whether you're launching a membership ...
  • Unsend! Unsend! Unsend!Email Marketing
    There's almost nothing worse than realizing you sent an email blast—with typos, no less—to the wrong contact list. In a post at his blog, Seth Godin discusses how an external ...
  • Subject Lines: Tell, Don't SellEmail Marketing
    In an article at MarketingProfs.com, Josh Nason uses actual subject lines to demonstrate what works—and, just as importantly, what doesn't—when you create email campaigns. Be sure to check out his ...
  • Wake Up Your Sleepy SubscribersEmail Marketing
    If you do online marketing, you no doubt have a list of contacts who exist in a sort of limbo: they don't seem to open their email, but neither have ...
  • The 411 on HTML StandardsEmail Marketing
    In the 1990s, marketing experts routinely told their clients to avoid using HTML in email messages since it hampered functionality, triggered spam filters and took too long to download. Improved ...
  • Slice 'Em Up!Email Marketing
    The usual approach to segmentation in email marketing, says Anna Billstrom, cuts a mailing list into the classic RFM slices: Recency of visits and placed orders, Frequency of visits and ...

Results for Marketing Quick Reads » Email Marketing: 201 - 225 of 251
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