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Marketing Quick Reads: Graphic Design

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  • Four Ways to Optimize Your Email's Call to ActionEmail Marketing
    Even when elements of your email campaigns deliver strong results, there's always a chance you can do better. Consider the case of a tried-and-true call-to-action (CTA) button used by HubSpot. During ...
  • Four Ways Small Businesses Can Make a Big Email SplashEmail Marketing
    "Countless small businesses send out countless emails every day," writes Gary Levitt in an article at MarketingProfs. "If you were to sift through campaigns and results (as I do), the ...
  • Four Tips for Mobile Email DesignEmail Marketing
    "Designing emails that look great no matter where they're read can be quite the challenge," writes Justine Jordan at the Litmus blog. "As more people read email on mobile devices, ...
  • Four Tips for Mobile SEOSearch Engine Marketing
    "Despite some predictions that mobile SEO will be of negligible importance, mobile search has grown 5x in the past 5 years—far outpacing PC searches—and the growth is only set to ...
  • Time-Tested Tips and Tools for Faster BloggingSocial Media
    In 2008, Lifehacker published a list of 10 ways to get blogging done without it becoming a chore. "Writing your blog should be a fun way to stretch your mind ...
  • Five Ways to Make Your Website Tablet-FriendlySocial Media
    You're seeing tablets more and more: on subways, in planes and in waiting rooms. To ensure you don't miss out during this cultural switch in reading habits, a number of ...
  • Five Email Design Must-HavesEmail Marketing
    The average email subscriber faces an inbox filled with clutter. Once she sorts through a variety of personal, professional and marketing messages, she won't look kindly on messy or incoherent ...
  • Six Crucial Factors of Mobile App DevelopmentSocial Media
    Building a mobile application means winning more traction for your efforts: You can be with users all the time! But often, developers and execs might not quite "see" your great ...
  • Turn Your Data Into Infographics: Five Cool ToolsSocial Media
    One aspect of being social is relaying information as efficiently as possible. But data is dense, and we have more of it to sift through than ever before. To help you ...
  • Five Ways to Search-Optimize Your ImagesSearch Engine Marketing
    Ever wonder how much meaningful traffic or links could come your way if you search-optimized your images? The answer might be, More than you'd expect. So writes Michael Gray in a ...
  • Four Reasons to Revive the Bulky Direct Mail PieceSmall Business
    "Just a few years ago, I could count on receiving a mailbox-full of direct mail nearly every day, including the crown jewel of direct marketing, the BIG direct mail piece," ...
  • Draw a Picture With Your DataMarketing Analytics
    "Data visualization and infographics are powerful ways to communicate data, stats or information that most communications pros never even consider," writes Adam Singer at the Future Buzz blog. "And yet ...
  • What You Can Learn From the Gap's Logo DebacleSmall Business
    Not long ago, Gap sparked a social-media firestorm when it quietly unveiled a redesigned logo. People not only disliked the bargain-basement aesthetic—they hated it. And, writes Umair Haque at Harvard ...
  • How to Ensure Your Messages Render CorrectlyEmail Marketing
    You might think you've done your rendering homework, but that might not be the case. "Don't assume that the custom template you tested several months ago is still rendering correctly ...
  • Two Ad-Design Rules to Make Your Brand Message StickCustomer Insight
    "Brand identifiability is under the advertiser's control and is a key consideration in ad design," note the authors of a recent research report on the effectiveness of visual ads. But ...
  • Improve Your Website by Removing These Four Things Small Business
    Marketing experts often tell you which features your website absolutely must have. But for a post at the HubSpot blog, Kipp Bodnar created a list of items you should delete ...
  • Three Things You Need To Know About Website DesignSmall Business
    Jonathan Kranz writes that he often winces at the missed opportunities he sees in B2C and B2B websites. "There may be nothing particularly 'wrong' about the design, the underlying coding, ...
  • Four Lessons from Posh Real-Estate AgentsSmall Business
    If you're not in the market for luxury real estate, there's a good chance you haven't seen the glossy brochures that Christie's Great Estates and Sotheby's International Realty produce for ...
  • Do You Flickr?Small Business
    Most small businesses haven't figured out how to promote themselves on Flickr—and that means you can get an edge on the competition. And in a recent post at the Influential ...
  • It's the Same, but DifferentSmall Business
    If you want customers or members to fill out a form or volunteer their time, writes Roger Dooley at the Neuromarketing blog, "you will be more successful if you describe ...
  • That's Mine! My Name's on It!Social Media
    Let's say you sell trendy furniture for family-friendly prices. What's the best way to push product and spread brand awareness? Well, you could try developing and offering: A showroom. Pros: People ...
  • Must You Always Play It Safe?Email Marketing
    Peruse the blogosphere for email marketing guidance, and you'll discover a number of seemingly inviolate dictums—rules that must not be broken if you aspire to a successful email program. But ...
  • Why? Because I Can!Email Marketing
    "Give a man a hammer," says Lori Feldman at The Database Diva blog, "and everything looks like a nail. Email marketing campaign software often has the same effect on novice ...
  • Color Me BeautifulSmall Business
    If we asked you to name the company associated with the term "Big Blue" you'd probably reply "IBM" without a moment's hesitation. And in an article at MarketingProfs, William Arruda ...
  • It's Not You, It's ThemSmall Business
    According to Ian Lurie, what you don't know about your customers can lead to ineffective website design and, consequently, lost sales. In a post at ...

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