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Marketing Quick Reads: Graphic Design
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- Looking Good, Fancy FaceCustomer InsightOK, we're a shallow society. We admit it. Image does matter. And now, researchers are showing that even the typeface you choose for your ads can affect a consumer's experience and behavior. ...
- Get in the Mood to ShopCustomer InsightStores invest a great deal of time and attention in determining the best way to design floor space and shelving to create the optimal customer experience. Research shows that understanding ...
- Green with LoveSmall BusinessIn the weeks leading up to Valentine's Day, candy aisles across the nation usually take on a distinctly pink, white and red palette. But this year, notes Drew McLellan of ...
- Give 'Em a Good TeaseEmail MarketingWhether your email campaign's audience is B2B or B2C, most recipients use a preview pane to decide whether they want to read the message or hit delete. Reggie Brady suggests ...
- How Saying the Least May Achieve the MostCustomer InsightClearly the things you say and show in an ad can convey something about your product. But how about what you don't say or show? A study has revealed that ...
- Where's the Best Place for Your Ad?Customer InsightBefore you place your next ad, think carefully about its location. Research at Northwestern University and the University of Iowa discovered that where and when your advertising appears may influence ...
- Burdened with a Bland Web Site?Small BusinessIf you outsource your Web site design to a firm that uses templates as a quick, inexpensive solution, your site probably has the standard layout: content in the middle; a ...
- What Makes a Great LogoSmall BusinessLogo design is a critical element in the success of your brand’s image. While a great logo enhances perception, a poorly designed logo can potentially damage your brand. So, when ...
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