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Marketing Quick Reads: Graphic Design

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  • Now, That's a Good TeaseEmail Marketing
    Under normal circumstances, writes Dylan Boyd in a post at The Email Wars, the use of animated GIFs in email campaigns can be a dicey proposition. "[S]ometimes they work with ...
  • Get HorizontalEmail Marketing
    If you worry that an email with a horizontal (left-to-right) scroll will confuse your subscribers, Dylan Boyd is prepared to disagree. Unless it tests well, he doesn't suggest using this type ...
  • It All Comes Down to ProcessEmail Marketing
    We spend a lot of time discussing topics like deliverability and relevance, but rarely touch on another factor that plays a critical role in successful email marketing campaigns. "Process is ...
  • Stay Away from Plug-and-PlayB2B Marketing
    Diana Huff offers an interesting warning to small businesses in a recent post at her B2B Marcom Writer blog: When creating a website, keep away from companies that offer "plug-and-play" ...
  • Matchmaker, Matchmaker, Make Me a MatchSmall Business
    Anyone can claim to design websites. So before you hire a designer, it's important to ask a few key questions. Oliver Feakins of WebTalent recommends starting with a request to ...
  • I'm Too Sexy for My ShirtEmail Marketing
    Abercrombie & Fitch has built a youth-oriented brand around racy images of shirtless men and scantily clad women, often photographed in provocative poses. Subscribers to the clothier's email campaigns are ...
  • You Sure Are Testy These DaysEmail Marketing
    Just because an email strategy works for one company—even one very like yours—that doesn't mean it will automatically work for you. "This is due to different cultures and expectations," says ...
  • Beware the SpaminatorEmail Marketing
    The best email offer in the world won't accomplish much if it never reaches your intended recipient. Beware:  there are strong forces at work these days trying their best to block your ...
  • Do What I Say AND What I DoEmail Marketing
    When David Greiner decided to redesign the Campaign Monitor newsletter—rather than give it a simple facelift—he first studied the advice his company gave to customers. "Turns out we were breaking ...
  • A Tale of Two EmailsEmail Marketing
    In a post at the Emma blog, Jim Hitch tells the story of two emails he received within 20 minutes of each other. "They're similar at first glance," he says. ...
  • Go gif in a Jiffy!Email Marketing
    "It can be done, I've seen it," says the Email Karma blog of Goodmail's email certification platform, which now enables users to include video in email messages. "However," the blog ...
  • Cool Cloaking Device!Search Engine Marketing
    Is your website invisible? If it's not designed to be found by search engine spiders, it might as well be. The key to visibility? Keeping content clear and simple. An ...
  • Nah, That's Not Just an Ad. Is It?Social Media
    You learned in school that there's no such thing as a free lunch. But as cable TV's popularity wanes against the force of the almighty Internet, it looks like "free ...
  • Now, That's a Powerful Presence!Search Engine Marketing
    A Web site has to accomplish two crucial things in its quest for success: to attract customers, and to hold their attention. To achieve both, optimum site design is critical. As ...
  • You Look Mahvelous!Customer Insight
    Let's face it: as consumers, we're not that good at judging the volume of a product (eg, how much liquid is actually in that bottle or glass of juice). Moreover, ...
  • OMG, that looks good!Email Marketing
    If the popularity of the 3G iPhone is any indication—Apple sold over one million units during its first weekend on the market—the smartphone is here to stay. According to Loren ...
  • Cut the Mystery Man ActCustomer Insight
    Is it more effective to tell customers your brand name right away in advertising? Or is it better to create a little mystery, and reveal the brand name only at ...
  • Do You See What I See?Email Marketing
    It would be terrific if email marketers had universal standards for the creation of all their html messages. In the absence of such comprehensive guidelines, Winston Bowden offers some fundamental design rules ...
  • On-the-Fly CreativityMarketing Inspiration
    You spend most of your day trying to be creative, but do you ever stop to ask yourself what creativity is? With a white board, a few markers and a ...
  • Give Me a Digital SignSocial Media
    The days of static billboards, posters and traditional advertising signage are numbered. Marketers can now reach their audience in new places. Digital signage will be a $2.6B business by 2010. ...
  • How to Create Print Ads that Don't, Um, StinkSmall Business
    "Let's be honest," writes Drew McLellan at his Marketing Minute blog. "Most print ads in newspapers and magazines stink." Ouch! Here are some of McLellan's suggestions for producing non-mediocre ads: Use your ...
  • Do You Really Want a Logo That Only Costs $100?Small Business
    In a post at his blog, David Airey discusses the strange phenomenon of companies that think they can get a great logo on the cheap. Among the not-unusual postings he ...
  • Be a Shape-ShifterCustomer Insight
    Did you ever notice how many products or packages are rectangular? Think tissue box. Think cereal box. Think books. Think paper bags! The list is endless. Apparently, there's a good ...
  • Looking Good, Fancy FaceCustomer Insight
    OK, we're a shallow society. We admit it. Image does matter. And now, researchers are showing that even the typeface you choose for your ads can affect a consumer's experience and behavior. ...
  • Get in the Mood to ShopCustomer Insight
    Stores invest a great deal of time and attention in determining the best way to design floor space and shelving to create the optimal customer experience. Research shows that understanding ...

Results for Marketing Quick Reads » Graphic Design: 26 - 50 of 57
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