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Marketing Quick Reads: General Management

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  • The Case for Hiring an SEO AgencySearch Engine Marketing
    Should you conduct search engine optimization in-house, or should you hire an outside agency to do the heavy lifting? It's a question you've probably asked your team before—and each solution ...
  • Don't Let Doubt Kill Your Big IdeaSmall Business
    It happens to any innovator: As you develop a big idea, doubt inevitably sets in. "If you are doing something that hasn't been done before, careful analysis will by definition ...
  • A Social Platform That Serves Your Team Members One at a TimeSocial Media
    There are plenty of internal computer platforms that promise to make employees more efficient: standalone CRMs, heavy-handed intranets and project management software that needs managing all on its own. Then ...
  • Four Tips for Promoting Content Marketing to the C-SuiteSearch Engine Marketing
    "You know content marketing can do big things for your brand," writes Corey O'Loughlin at MarketingProfs' Daily Fix blog. "The only problem is: The powers that be may not know ...
  • What You Can Learn From Steve JobsSmall Business
    "Few of us have the chance to achieve 1/100th of what Steve Jobs has achieved," writes Bill Taylor at Harvard Business Online. "But all of us can look at his ...
  • Three Keys to Maintaining Google-Style Business InnovationB2B Marketing
    In an interview at Adweek, Google's Head of Global Ad Marketing Lisa Gevelber explains the mission of Think Quarterly, the company's new business magazine. Google realized that "a lot of ...
  • Four Lessons From the Social Business TrenchesSocial Media
    On CMSWire, Web engagement strategist Dion Heathcliff shares what he has learned from successful—and not so successful—social businesses in recent years. The lessons he offers address "what to focus on and what ...
  • Nine Questions to Ask When Hiring an SEO ExpertSearch Engine Marketing
    If you're not an SEO expert, you might wonder what to ask when hiring SEO staff or consultants. How do you tell the difference between someone who knows exactly what ...
  • Social Skills for Content Officers: Four Basic RequirementsSocial Media
    You've heard of website community managers, but what about content officers? Those are the folks responsible for your site's content—what it looks like, what it reads or sounds like, where ...
  • Three Mistaken Beliefs That Can Cripple Marketing TeamsB2B Marketing
    What makes for a great marketing team? A dynamic leader at the helm? The right mix of compatible personalities? A steady influx of new talent? Or could making assumptions like ...
  • Six Tips for Presenting a Social Media Strategy to the C-SuiteSocial Media
    If you are rockin' the social sphere, at some point you may have to present your work to some higher-ups. No pressure. Just remember this: Your presentation could mean the ...
  • How to Sift Through Unintentional LiesSmall Business
    When you ask for feedback on a proposed innovation, writes Scott Anthony at Harvard Business Online, sit back and brace yourself for one lie after another from your stakeholders. They ...
  • How and When to 'Reply All'Small Business
    The "reply all" button can produce all kinds of headaches—from filling inboxes with unnecessary chatter to damaging a brand's reputation. "Unwitting or careless use of reply all spawns much mischief," ...
  • Three Tips for Making Smart HiresSmall Business
    Successful marketing requires a strong team—whether it's dealing with customers on the front line, writing copy for email campaigns or developing products. "One way to hire smart is to never ...
  • The Three Pillars of Social Media ReadinessSocial Media
    As we strive to maintain impressive brand personas in the world of social media, unforeseen challenges can arise—from the inside out. It pays to bear in mind that things invisible to the ...
  • Three Rules for the Small Business CEO Small Business
    "At least once every day I consider replacing myself with a 'real' CEO," writes Ian Lurie at Conversation Marketing. "Then I could just be the nerd in the cave, writing ...
  • Three Crucial Questions to Ask an SEO CopywriterSearch Engine Marketing
    When outsourcing your SEO, says Heather Lloyd-Martin, you have to ask the right questions if you're going to find the right candidate. "SEO copywriting professionals can have a wide variety ...
  • Put That Bad SEO Experience Behind You, and Move OnSearch Engine Marketing
    "Over the last dozen-plus years, unscrupulous SEO [companies] have given the entire search engine optimization industry a bad rep," writes Stoney deGeyter at Search Engine Guide. "It seems like every ...
  • How to Respond When Execs Hound You About Your Search ProgramsSearch Engine Marketing
    "You're sitting at your desk and the email lands in your inbox with a thud," writes Michael Brenner at B2B Marketing Insider. "[S]omeone important in your company just did a ...
  • How to Change When It's 'Change or Die'Small Business
    In a post at Harvard Business Online, Bill Taylor reflects on the influential article "Change or Die," published five years ago by Fast Company. "It was a bracing reminder of ...
  • Protect Profitability: Start Each Day With a Mission StatementSmall Business
    "Many business owners have dutifully written their vision and mission statements, working hard to craft statements with impact and importance," writes Marla Tabaka at Inc. "But what happens to those ...
  • Two Ways to Be Indispensable to Your CustomersMarketing in a Downturn
    "One of the truly jarring dimensions of the Great Recession is the death sentence it has imposed on hundreds of brands, even whole companies, that were once familiar parts of ...
  • Four Ways to Maintain Customer Loyalty in a DownturnMarketing in a Downturn
    "Customer loyalty matters, because selling more to current customers is easier and cheaper than finding and selling to new ones," writes Chintan Bharwada in an article at MarketingProfs. "Loyal customers ...
  • Go Shopping: It's a Cool Way to Check Out the CompetitionMarketing in a Downturn
    You spend a lot of time ensuring the best-possible experience for every customer purchasing your product or service. You've trained a friendly, knowledgeable staff, and you use customer feedback—both positive ...
  • Questions Any Sales Manager Should Be Able to AnswerSmall Business
    "Would you ask the best violinist in an orchestra to take over as conductor without any preparation?" asks Michael Leimbach in a Pro article at MarketingProfs. "Probably not. And if ...

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