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Marketing Quick Reads: General Management

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  • Stop Blaming the RecessionMarketing in a Downturn
    In recent months, argues Lisa Barone in a post at the Outspoken Media blog, we've had a ready and convenient excuse when things don't go our way. It doesn't really ...
  • Mary, Mary Quite ContrarySmall Business
    When we have great ideas, we naturally gravitate to opinions that support their validity. But in a post at his blog, Dave Fleet says it's just as important to identify ...
  • How's This for Passing the Buck?Email Marketing
    One year ago, Lynda Partner wrote—but did not publish—a blog post that eviscerated a software company for taking liberties with her email address, and then treating her complaint with stunning ...
  • Stellar Viral Videos, Pt. IISocial Media
    Last week, we showed you some cool makeup vids as an example of how viral videos can rack in the mega-bucks. This time, we offer a sample of how a ...
  • Are You Drippy or Loopy?B2B Marketing
    Although B2B marketers may use the terms drip marketing and closed-loop marketing interchangeably, they are actually two distinctly different approaches to lead nurturing, says Maria Pergolino in a recent post ...
  • When Silence Speaks VolumesSmall Business
    Finding the right people for your marketing team can be a challenge, especially when you check references and find that former employers are guarded in their comments. "[I]f a candidate ...
  • You CAN Get SatisfactionSearch Engine Marketing
    Mick Jagger sang, "I can't get no satisfaction," and that's apparently how many SEM professionals feel about their efforts these days. A recent report from [x+1] found that even though ...
  • Revelations in Marketing AutomationHigh-Tech Mktg & Sales
    IDC's CMO Advisory Practice is in the midst of its 2009 Tech Marketing Benchmark study, gathering marketing research data from hardware, software and services vendors. The study conclusions will inform ...
  • Lessons From a Cardboard BoxEmail Marketing
    Mark Brownlow of Email Marketing Reports says he learned a thing or two while working in a cardboard-box factory as a teenager. "The first was the importance of proofreading," he ...
  • Take This Plan and Shove It!Email Marketing
    "Lately," says Ken Magill in a post at DIRECT, "I regularly get messages from frustrated email managers whose bosses are trying to prod them into doing something self-destructive." It seems ...
  • Grab for That Brass Ring!Email Marketing
    "I predicted back in January that 2009 would be the year of the email marketer," says Stephanie Miller in a post at the Daily Fix blog. "Times got rough mid-last ...
  • Are You Socially Acceptable?Social Media
    One reason social media sites have caught on like wildfire among users is that, by and large, they operate on basic principles of social decency. Now, be honest: Do your ...
  • Navigate These Waters With CareMarketing in a Downturn
    In an article at MarketingProfs, Christian Shea challenges the conventional wisdom that those who maintain a robust marketing budget are more likely to power their company through the recession. "Massive ...
  • When Bad Buzz Happens to Good CompaniesSearch Engine Marketing
    It seems almost inevitable these days: You run a search on your company's name or product and a negative review, remark or blog post appears in the top listings. What do ...
  • Stay and Play, OK?Social Media
    OK. Quick fable: Prior to a trip to Nebraska, Dave Carroll checked his $3500 Taylor guitar with United Airlines. (If you've been online at all recently, you know where this ...
  • So, How Are the Kids?Marketing in a Downturn
    "Talking to your customers is a key strategy to weathering bad times," says Jennifer Berkley in a post at the Customer Experience Optimization blog. "It's a great way to keep ...
  • A-Poaching We Will GoMarketing Inspiration
    Every once in a while you'll have one of those terrific retail experiences when an employee wows you with exceptional customer service. If you're impressed enough to wish she worked ...
  • Just Wait for Me, OK?Email Marketing
    You've probably heard the term emotionally unsubscribed to describe those who never seem to open your email messages, but continue to receive your campaigns because they never ask to be taken ...
  • I'm Queued-up, and I Like ItEmail Marketing
    If you use Netflix, you know it provides two ways to watch movies and television shows: DVDs sent through the mail, and streaming videos (sent to your PC or TV). ...
  • It's Not the Golf Course AnymoreB2B Marketing
    "Years ago, a successful sales rep knew how to optimize their time by 'reading' their prospects," says Maria Pergolino in a recent post at the Modern B2B Marketing blog. "A ...
  • Turn That Downturn Upside-DownMarketing in a Downturn
    "Downturns provide significant opportunities for calculated growth by smart and aggressive firms," notes a post at the Gerson Lehrman Group (GLG) blog. But it also offers this caveat: "Global expansion, ...
  • Double Your FunSearch Engine Marketing
    In today's challenging economic environment, marketers are seeking better ways to maximize ROI. One way is to leverage insights from both SEM and email to drive greater success across channels. In ...
  • I Predict a Sunny DayEmail Marketing
    "Predictive analysis has a long and profitable history with direct mail," says Arthur Middleton Hughes in a Premium article at MarketingProfs. "Millions of dollars have been saved by focusing on ...
  • Ready, Steady, Innovate!Small Business
    In a post at the Daily Fix blog, Paul Williams poses this question: "If you were to put a few talented musicians or skilled screenwriters into a room and [mandate ...
  • Knowing How to CutMarketing in a Downturn
    When spending must be cut, and it's just a matter of determining where, you face a process fraught with potential pitfalls. Here's some help. In a post at Harvard Business ...

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