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Marketing Quick Reads: General Management

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  • All in Good (SEO) TimeSearch Engine Marketing
    "They say an Internet year is … equivalent to seven normal years," says Kevin Gibbon in a post at SEOptimise—meaning that we can witness seven real-world-years' worth of change in ...
  • All Together, Now, Brand!Marketing in a Downturn
    As the marketplace continues to change and evolve, there's a possibility that you've developed a new vision for your company and a new commitment to your industry. Perhaps, in the ...
  • I Knew You'd Be There for MeMobile Marketing
    Belgian beer label Stella Artois has added a splash of engagement to its marketing strategy with Le Bar Guide. Developed by Acrossair, Le Bar Guide is a free app that points ...
  • Give 'em What They Want Today!Marketing in a Downturn
    "Retailers have complained incessantly about unfair competition from e-commerce stores," writes Mark Riffey at the Business is Personal blog, "but not enough have done something about it." Online shopping is undeniably ...
  • Taking Groupthink Up a NotchSocial Media
    News flash: LinkedIn still boasts one of the largest, tightest-knit collections of professionals in the social-networking space. And now it wants to be even more useful to marketers. Custom Groups ...
  • May I Make This Annoying for You?Marketing in a Downturn
    "I was at my bank earlier this week, making a deposit, when I saw a display for VISA gift cards," recounts Drew McLellan at his Marketing Minute blog. "I needed ...
  • That's Mine! My Name's on It!Social Media
    Let's say you sell trendy furniture for family-friendly prices. What's the best way to push product and spread brand awareness? Well, you could try developing and offering: A showroom. Pros: People ...
  • Keep Calm and Carry OnMarketing in a Downturn
    It's hard to maintain a positive attitude as the recession's negative impact continues to challenge businesses like yours. "The relentless tide of bad news may tempt those in charge to ...
  • See Me During Office HoursMarketing in a Downturn
    During the recession, you've actively adjusted your message to address the needs and concerns of customers and prospects. But have you assuaged the fears of worried employees with similar gusto? If ...
  • Sounds Good to Me!Email Marketing
    "I know I have said it a million times in speeches, articles and in person," writes Dylan Boyd at The Email Wars blog, "but telling someone 'thanks' is one of ...
  • The Notorious CEOSmall Business
    When rapper Biggie Smalls released "Ten Crack Commandments," he intended his lyrical advice for entrepreneurs who operate in a niche—and entirely illegal—industry. "The track is meant to be a crash-course ...
  • At the CrossroadsMarketing in a Downturn
    You need to fill an open position on your marketing team, and you've lined up interviews for the most promising candidates. But in this economy—with so many people competing for ...
  • Agency DoublespeakMarketing Inspiration
    If there's one thing marketers know how to do, it's to make things sound better than they actually are. Consider a drink often requested by Paul Williams at Starbucks—that purveyor ...
  • Bah, Humbug to the Downturn!Marketing in a Downturn
    Few companies have been spared the ravages of the recession, but some strategies seem to be working to help small businesses stay afloat. In a recent article at Inc., Elizabeth ...
  • You Stupid Donkey!Small Business
    Celebrity chef Gordon Ramsay has built a reality-television empire with his abrasive style, ready arsenal of barbed insults and propensity for four-letter words. It all adds up to great television. ...
  • Hey, Batter, Batter, Batter!Email Marketing
    If you've ever pitched the idea of creating an email preference center to your team, you know what a tough sell it can be. "I had a meeting this morning ...
  • We Don't Need Another HeroMarketing in a Downturn
    "Some of the most popular features in business magazines, in general, and entrepreneurship magazines, in particular, are the success stories—the articles that describe how an entrepreneur or a company achieved ...
  • You're Like the Air to MeSearch Engine Marketing
    In a recent post at the Online Marketing Blog, Adam Singer summarizes Charlene Li's keynote at Search Engine Strategies San Jose last summer. Co-author of the business bestseller Groundswell: Winning in ...
  • I Just Want to Help YouMobile Marketing
    You're in the business of communicating, and in the age of Internet-and-mobile, your platforms for doing so have expanded almost exponentially. But here's a down side: From fielding phone calls to checking email ...
  • Brother, Can't You Spare the Time?Marketing in a Downturn
    Though the recession may be drawing to a close, we are still dealing with the stark reality of very high unemployment rates. Many people have been without work for far ...
  • Glamp It UpMarketing in a Downturn
    Warren Katz uses a post at the Elephant Bites blog to discuss the recession-driven microtrend of "glamping"—a freshly coined portmanteau for glamorous camping. In essence, its proponents want the low-budget ...
  • Who Invited You?Email Marketing
    Last summer, Morgan Stewart of ExactTarget quizzed 2,400 people on their attitudes toward marketing and made an interesting discovery. "70% of consumers who visit Facebook at least once a month ...
  • Reports of Email's Death ExaggeratedEmail Marketing
    While some believe that the rise of Twitter and Facebook has sounded email's death knell, Jordan Cohen, writing at the Pivotal Veracity blog, disagrees. He takes issue with statements like ...
  • So, the Recession Is a Good Thing?Marketing in a Downturn
    While acknowledging the damage this recession has done to the personal and professional lives of so many people, Freddie Laker also argues that our dark economic cloud has brought with ...
  • The Ho-Ho Heat Is OnEmail Marketing
    "The holiday season is the most important time of year for retailers, when aggressive goals are set for increased traffic and sales, both in-store and online," says eROI's Alex Williams ...

Results for Marketing Quick Reads » General Management: 51 - 75 of 210
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