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Marketing Quick Reads: General Management

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  • Recession Marketing II: What NOT to CutMarketing in a Downturn
    In Part I, we suggested a few cuts to make in your current marketing budget to help keep your bottom line healthy during these tough times. Now let's take a ...
  • Have Goals, Can MeasureSearch Engine Marketing
    You closely monitor the results of your paid-search efforts. Shouldn't you do the same for your natural-search program? In a recent MarketingProfs article, Netconcepts' John Thielmann says measuring your natural search ...
  • BTW: We Should Meet IRLEmail Marketing
    "For too long, too many marketers have underestimated the value of email's impact on offline retail," say Lisa Harmon and Alex Madison in a post at the Email Experience Council ...
  • Working Miracles, One by OneEmail Marketing
    "Now more than ever, the email channel in particular is being asked to contribute higher revenue," says Stephanie Miller in a post at the Daily Fix blog. "Yet, we all ...
  • Recession Marketing, Part I: What to CutMarketing in a Downturn
    Welcome to MarketingProfs' inaugural issue of Marketing in a Downturn. We are glad you signed on to receive these once-a-week guides to navigating rough economic seas—and safely making it through to ...
  • It's Not Me, It's YouSmall Business
    Good PR doesn't come cheap, and if you're not seeing results from your agency, it's only natural to consider other options. But before firing your agency, Todd Defren at the ...
  • Join the Pep SquadSmall Business
    As we continue to feel the adverse effects of a global recession, it's only natural to feel a sense of defeat. "Giving up the ghost is a real option," says ...
  • Up, Up, and Away!Search Engine Marketing
    We may be in a recession, but that isn't stopping marketers from spending on search. According to the new 2008 annual survey and forecast from the Search Engine Marketing Professionals Organization ...
  • This Space For RentEmail Marketing
    Your e-newsletter is an excellent tool for maintaining customer relationships. But it can also generate income if you offer cool ad space in it.  In a recent article at MarketingProfs, Drew Adams ...
  • Words, Words, and More WordsSearch Engine Marketing
    A new trend uncovered by Hitwise reveals that search queries on all major search engines are starting to get longer and longer. In a recent study, the measurement firm found ...
  • Time to Clean Out Those PipesB2B Marketing
    Are your sales pipelines feeling a bit clogged lately? Well, welcome to the recession, says Scott Gillum in a recent MarketBridge blog post. "With customers delaying and/or postponing decisions altogether, ...
  • Tell Me More, Tell Me MoreEmail Marketing
    Under normal circumstances, Dylan Boyd believes email copy should be clear and concise. He explains his straightforward rationale in a post at the Email Wars blog: "[I]f I get 500-700 ...
  • Hold the HaloMarketing Inspiration
    When a company does something extremely well, it's only natural to analyze its leadership and culture in search of best practices. If we become too enamored of Wall Street's latest ...
  • Are You Ready for Total Recall?Marketing Inspiration
    It's hard to believe, but only fifteen years ago almost no one used email in the course of a business day. Today, meanwhile, we can't imagine life without a mobile ...
  • Try the Escape HatchB2B Marketing
    "Surviving or Escaping? This is a discussion I've been having with a lot of my friends in online lead gen and B2B sales," reports Bill Rice in a recent Better ...
  • Cut Back, but Don't CancelSmall Business
    In a post at Harvard Business Online, John Baldoni worries about the impact budgetary cutbacks will have on corporate meetings this winter. "I hear from colleagues in the communication business ...
  • Searching for the SearcherSearch Engine Marketing
    Many marketers erroneously go about hiring an SEM firm as they would an ad agency. But according to Rimm-Kaufman Group's George Michie, the process is more akin to hiring a ...
  • Beware: It's a Social-Media Gold RushMarketing Inspiration
    Back in December, Geoff Livingston and Beth Harte created a lighthearted blog post entitled "Top 25 Ways to Tell if Your Social Media Expert Is a Carpetbagger." With the wild ...
  • Know How to Hold 'EmEmail Marketing
    "It probably comes as no surprise," say Kara Trivunovic and Andrew Osterday in an article at MarketingProfs, "[that] the process of acquiring new customers comes with one of the higher ...
  • Bear Market? Change Your Tune!Social Media
    Last year, Google and MediaVest reported on a brainwave-tracking study about banner ads. According to the ad giants, banner ads rated a 6.3 in effectiveness—which was said to be a ...
  • Sometimes, Less is MoreEmail Marketing
    When your subscribers cut back on spending, you might be tempted to compensate for lost revenue by stepping up your email campaigns. But be forewarned: It's a potentially hazardous strategy. ...
  • It's a Brand New Day!Email Marketing
    If you've made some recent improvements—whether to your product, service or customer experience—now is the time to trumpet those changes!  A new year, with consumers anxious for a new start, is a great time ...
  • Don't Just Use It, USE It!Social Media
    On the weekend it launched, Apple sold one million iPhone 3Gs—and not just to early adopters and hipsters: stats from ChangeWave suggest iPhone's moving in on the smartphone (read: ENTERPRISE!) ...
  • Boost That ROI Right Now!Email Marketing
    "The news regarding investment in marketing is not good, with many firms cutting their marketing budgets left and right," reports Neil Anuskiewicz in an article at MarketingProfs. Before taking such ...
  • Riding ShotgunMarketing Inspiration
    "Initially, I wanted to be the CEO because I wanted to make the decisions," says John Edwardson, CEO of CDW, in a video on ChicagoBusiness.com. "And one of the lessons ...

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