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Marketing Quick Reads: General Management

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  • You Want to Cut What??Search Engine Marketing
    It’s no secret that when the economy goes south, the first cuts companies often make are from marketing. That could mean "bye-bye search budget" if you don’t take steps now ...
  • I Resolve to Treat You RightEmail Marketing
    Cost-effective, and just plain effective, email communications are quite possibly the one sure thing to cling to in the current downturn. So, are you treating them—and your subscribers—right? In a ...
  • Managing Millennials Marketing Inspiration
    "Millennials may have built a house in Indonesia for Habitat Humanity or the like," says Lynne Lancaster in a BNet video posted to the Viaspire blog. "But they know ...
  • No C Left BehindEmail Marketing
    A new whitepaper from ExactTarget—cheekily titled No Executive Left Behind—argues in its subtitle that there are 10 things your C-Suite must know about email. "You cannot assume that your C-Suite ...
  • Welcome Home!Email Marketing
    "A good opt-in procedure lays the foundation for a strong email program," writes Loren McDonald in an article at MarketingProfs, "but a well-thought-out series of welcome emails will help turn ...
  • Don't Wash Your Hands, OK?B2B Marketing
    In a recent post at eMagine's B2B Web Strategy blog, Matt Roche warns about the dangers of outsourcing your PPC campaigns—and then washing your hands of them. Oftentimes, when B2B ...
  • You've Been Punk'd ... and Wiki'dMarketing Inspiration
    When Ann Handley waxed philosophical on the subject practical jokes in a post at Annarchy, her readers filled the comment section with stories of their own favorite stunts. Most were ...
  • Shut Up and Listen. Please.Small Business
    "Most people are not very good listeners," write Don and Sheryl Grimme in The New Manager's Toolkit. The reason, the say, is that we spend our days juggling personal and ...
  • My House or Yours?Search Engine Marketing
    With the Search Engine Marketing industry in North America generating more than $10 billion annually, most marketers know that search needs to be a part of their plan. What they ...
  • Warren Buffett's Three I'sSmall Business
    As fallout from the current economic crisis continues to mount, thoughtful people are beginning to ask what we can learn from this experience. In a post at Harvard Business Online, ...
  • Staying on Top in a DownturnB2B Marketing
    With the latest seismic shifts in the U.S. economy, it seemed a good time to check back to Jon Miller's "definitive guide to B2B marketing during a downturn," first presented ...
  • A Clearly Good Marketing PlanSmall Business
    "Marketing plans are essential documents for virtually any business," says Tim Calkins in an article at MarketingProfs. "[I]t is hard to do great marketing without a clear plan. Unfortunately, many ...
  • Go Cone YourselfSmall Business
    "It's hard to keep those marketing juices flowing if you are feeling bogged down," says Drew McLellan at his Marketing Minute blog. "Sometimes I have to give myself a reprieve. ...
  • Hands Off!B2B Marketing
    OK. This one is for the sales managers. Grab a cup of coffee, and take a minute for a quick quiz. Daniel Sitter at the Idea Sellers blog has come ...
  • You Don't SaySmall Business
    You're in line at a store when the cashier answers the phone, speaks in a snarky tone, rolls his eyes, hangs up and then comments on the caller's stupidity while ringing ...
  • The Weakest LinkSmall Business
    In an ideal world, your entire team would demonstrate the skill and enthusiasm needed to make every marketing campaign a success. Unfortunately, though, you're going to encounter subordinates who don't ...
  • The Five Dumb MistakesSmall Business
    Running a small business can be a risky endeavor, but you don't have to reinvent the wheel when it comes to marketing. Taken from The Reach Group's Free Agent Formula—created ...
  • Are You a Leader to Follow?Small Business
    In a post at Harvard Business Online, John Baldoni says true leadership has little to do with your position on an org chart. Just because you have an executive title, ...
  • Rock the VoteSmall Business
    In a perfect world, you would have the freedom to identify a problem, brainstorm a solution and implement changes without needing the support and buy-in of your colleagues. Few of ...
  • Kick the Web Development BluesSmall Business
    In a post at the True You Marketing blog, Tina Ferguson outlines the most common mistakes companies make when they create a Website. No reason you have to make any ...
  • Oh, no! He Picked up!B2B Marketing
     "I'm in the office today, but away from my desk." Odds are, this is what you hear whenever you make a B-to-B cold call. Voicemail rules, everywhere. But what if, one ...
  • Would You Give an Employee $1,000 to Quit?Marketing Inspiration
    "Every so often," writes Bill Taylor in an article at Harvard Business Online, "I spend time with a company that is so original in its strategy, so determined in its ...
  • Be a Super DelegatorSmall Business
    There are plenty of reasons not to delegate. Maybe you can complete a project more quickly than those working beneath you,  or you're convinced you'll achieve better results than your ...
  • A Coffee Klatch for Every MarketerMarketing Inspiration
    At the ungodly hour of 5:30 a.m. each Wednesday morning, John Wall and Christopher Penn visit a coffee house in Natick, Mass., to record a podcast they call Marketing Over ...
  • Warm Up Your Thinking CapMarketing Inspiration
    Organizational psychologist Amantha Imber, Head Inventiologist of Inventium, claims nothing saps creative juices like the hyperlogical mindset that professionals often bring to the table. "Most idea generation or problem solving ...

Results for Marketing Quick Reads » General Management: 101 - 125 of 139
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