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Marketing Quick Reads: General Management

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  • Yes You Can: Bridge That Sales & Marketing DivideHigh-Tech Mktg & Sales
    Squabbling or lack of coordination between sales and marketing teams can lead to longer sales cycles and increased costs—or it can scuttle deals. With so much at risk, why can't ...
  • Look to Your Own DNAMarketing in a Downturn
    Different people have had different reactions to our hobbled economy. Some are heartsick over tough choices made to keep a company solvent; others might thrill to the thought of newly ...
  • Deciphering the Vendor Mating CallSearch Engine Marketing
    "Finding a good search engine marketing vendor is a bit like finding a compatible mate," writes Katie Deatsch in a recent Internet Retailer article. To be successful, marketers "first need ...
  • Get Them to Give a HootEmail Marketing
    "Very few executives give a hoot about opens and clicks," says Stephanie Miller in a post at the Daily Fix blog. "In fact, very few marketers even look at their ...
  • The Case for Persuading the LawyersMarketing Inspiration
    "Many marketers like to blame their lack of innovation on their lawyers," says Rohit Bhargava in a post at the Influential Marketing Blog. They're an easy target, he notes, because ...
  • Summer's Coming: Make LemonadeMarketing in a Downturn
    "The economic downturn spells bad news to most marketers," says Jack Trout in a post at the Branding blog, "but a slump also presents an opportunity to build brands." He ...
  • The Foolishness of Fencing in FacebookSmall Business
    In a post at the Acidlabs blog, Stephen Collins points to the results of a recent survey that found a whopping 55 percent of Australian employers blocked workplace access to ...
  • Put Sociability in B2B SalesHigh-Tech Mktg & Sales
    If you haven't embraced some form of social networking in your B2B sales organization, chances are you're wondering how to start. Not surprisingly, sales experts have different viewpoints on how ...
  • Let the Sun Shine InMarketing in a Downturn
    When hunkering down to face a challenging economic climate, you might become so focused on survival that you don't notice when the storm begins to weaken. In an article at ...
  • Attitude Adjustment: Proactive vs. Reactive MarketingHigh-Tech Mktg & Sales
    No doubt about it: marketing and selling even the best of solutions in a bad economy is a hard job. On the sales front, cycles are longer, it's tougher to ...
  • Free Resources That Can Pay OffEmail Marketing
    While the blogs we highlight are a great resource for email marketers, you might also benefit from the more in-depth guidance of downloadable whitepapers. Companies have discovered the marketing advantage ...
  • Pick a Price, Any PriceMarketing in a Downturn
    When you have customers scrambling to make ends meet, or cutting back on unnecessary expenditures, it might seem foolhardy to let them set prices for your product or service. But ...
  • TLC for the CFOB2B Marketing
    As B2B budgets tighten, CFOs are becoming more demanding. Show me the results! Justify the expense! What more can a CMO do? In a recent post at the Marketing Interactions ...
  • Tell It Like It IsMarketing in a Downturn
    We can't escape bad news—story after story about layoffs, closures and falling profits. It's only natural that employees are worried about the safety of their jobs. "Am I next?" they undoubtedly ...
  • Conversionary TacticsEmail Marketing
    While most retailers have experienced various degrees of tumult during this recession, the picture isn't entirely gloomy. A recent survey by Internet Retailer, for instance, shows many online-only businesses have ...
  • Too Smart to Lose Social Media
    Last year, Southwest Airlines refused passage to two young women for obnoxious behavior. The ladies immediately went out and told the press they weren't permitted aboard because they were "too ...
  • Tear Down Those Walls!B2B Marketing
    "It's not news to anyone in our industry that we're having to take on changes of tectonic proportions," Gavin Hilton says in a recent post at the RAPP Blog. The ...
  • Look for the Silver LiningMarketing in a Downturn
    A recent television spot for a major insurance company—set to the wistful tinkling of a piano—opens with evocative images from the Great Depression. "1931 was not exactly a great year ...
  • The Golden Rule of NetworkingMarketing Inspiration
    "For several months," says Lori Feldman in an article at MarketingProfs, "I've been asked almost weekly to help someone who's just lost a paycheck to find their next one." Sound ...
  • Recession Marketing II: What NOT to CutMarketing in a Downturn
    In Part I, we suggested a few cuts to make in your current marketing budget to help keep your bottom line healthy during these tough times. Now let's take a ...
  • Have Goals, Can MeasureSearch Engine Marketing
    You closely monitor the results of your paid-search efforts. Shouldn't you do the same for your natural-search program? In a recent MarketingProfs article, Netconcepts' John Thielmann says measuring your natural search ...
  • BTW: We Should Meet IRLEmail Marketing
    "For too long, too many marketers have underestimated the value of email's impact on offline retail," say Lisa Harmon and Alex Madison in a post at the Email Experience Council ...
  • Working Miracles, One by OneEmail Marketing
    "Now more than ever, the email channel in particular is being asked to contribute higher revenue," says Stephanie Miller in a post at the Daily Fix blog. "Yet, we all ...
  • Recession Marketing, Part I: What to CutMarketing in a Downturn
    Welcome to MarketingProfs' inaugural issue of Marketing in a Downturn. We are glad you signed on to receive these once-a-week guides to navigating rough economic seas—and safely making it through to ...
  • It's Not Me, It's YouSmall Business
    Good PR doesn't come cheap, and if you're not seeing results from your agency, it's only natural to consider other options. But before firing your agency, Todd Defren at the ...

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