MarketingProfs Resources: General Management Marketing Quick Reads
Benefit of Premium membership
Marketing Quick Reads
Access hundreds of our General Management resources here. Select any of the popular topics below to narrow your search.
SEARCH thousands of marketing articles, seminars, case studies, research, and downloads
Get to the Po!nt Newsletters
Bite-sized topic-specific newsletters on B2B Marketing, Customer Insight, Email Marketing, High-Tech Mktg & Sales, Marketing Analytics, Marketing in a Downturn, Marketing Inspiration, MarketingProfs Daily, Mobile Marketing, Search Engine Marketing, Small Business, Social Media and more. Sign up for one, two or all...for FREE!
Unlimited Seminars for a Year
Try Premium Plus Membership and get 40 or more online seminars plus access to our whole seminar library.
What Our Members Say
Check out what our members say
about Marketing Profs.
Read more
Marketing Quick Reads: General Management
Get unlimited access to these exclusive marketing resources
- Get Over It, KidMarketing InspirationIt usually happens when deadlines are looming and there's so much going on you can't cope with one more thing. A nasty message from a customer or a colleague sends ...
- Would Anyone Care If You Went Out of Business?Small BusinessJohn Moore of Brand Autopsy blog has a provocative series of posts in which he asks: "If [company name here] went out of business tomorrow, would anyone care?" Subjects have ...
- Rules SchmulesMarketing InspirationBen McConnell has been campaigning against inane corporate rules at the Church of the Customer blog. In a round-up of marketing resolutions for the new year he puts "Vow to ...
- Who Are Your Secretaries?Small BusinessNo discussion of product development and marketing is complete without 3M's Post-it® Notes. When Dr. Spencer Silver first developed his low-tack, reusable adhesive, he couldn't persuade anyone within the company ...
- Speak to MeMarketing InspirationSome people are born speechmakers. They thrive on the rush of speaking to hundreds. They deliver rousing presentations without notes. They never want it to end. And we hate them. ...
- Put Your Inner Child to WorkMarketing InspirationIn a blog post at MarketingProfs' Daily Fix, Paul Williams extols the business value of a child's imagination. "When it comes to curiosity and creative problem solving, kids have the ...
- Three Tips for Developing an Effective Marketing PlanSmall BusinessYou know you need a marketing plan, but where do you start? Drew McLellan, who blogs at Drew's Marketing Minute, offers this advice: 1) You can be too ambitious. Most ...
- Is Your Business Card Terrible?Small BusinessSeth Godin thinks most business cards are terrible. "The point of your card should not be to demonstrate that you are creative," he writes at his blog. "The point should ...
- Everyone Loves CliffsNotesMarketing InspirationYou had better things to do than read chapter four of Great Expectations for that freshman English class. And it turns out you didn’t have to. A quick look at ...
- How to Exceed Your Clients' Expectations Every TimeSmall BusinessMichael Goodman believes there are five keys to consulting success. Today we will look at one—setting realistic client expectations up front and planning to over-deliver on every project. Why? It's ...
- Information Technology is from Mars, Marketing is from VenusSmall BusinessThere's often tension between marketers and their IT counterparts. Each side tends to think the other doesn't understand what they do, or what they need to accomplish their goals. It's ...
- That's a Great Idea!Small BusinessOur society gives a lot of lip service to thinking outside of the box—so much, in fact, that the very phrase has become a cliché. And there's a good reason: ...
- Clamp Down on Printing CostsSmall BusinessPrinting costs can seem exorbitant, especially for small companies. Business consultant Lorraine Ball of Roundpeg has some advice for keeping your marketing collateral budget under control: Plan ahead. The larger ...
- Three Tips for Staying in the LoopSmall BusinessWhat would you do if one of your employees accepted an offer from another firm? In a large company, you might plan a goodbye party. But in a small business—where ...
Upcoming Online Seminars
- Getting Brand Exposure with an iPhone App: Easier (and Cheaper) Than You Think December 10 with Carla White
- Choosing Your Facebook Marketing Tactics: Fan Pages, Groups, Ads... or All of the Above? December 16 with Jeff Widman
- A Killer Facebook Fan Page: Building It, Keeping It Fresh, and Integrating It into Your Marketing December 17 with Jeff Widman
Most Popular How-to Articles
- Ten Steps for Creating a FANtastic Facebook Fan Page by Mari Smith
- Why 70% of Facebook 'Fans' Don't Want Marketing, and What You Can Do About It by Morgan Stewart
- The Three Most Popular Social Networks for Business (and Why You Should Use Them) by Paul Chaney
- Yes, Facebook Is a Business Tool by Paul Chaney
- 22 Cheap or Free Web Usability Tools, Part 1: An Introduction by Craig Tomlin
Sponsored Links
- Invest in Yourself - Unlimited Online Seminars for One Low Price
Get all of MarketingProfs' Online Seminars for a mere $249/year, less than $7 per seminar
Join over 355,000 members ... SIGN UP!
Already a member? Sign In!
Copyright © 2000-2009 MarketingProfs LLC.
All Rights Reserved. Terms
under which this service is provided to you.
