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Marketing Quick Reads: General Management

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  • Tough Love for Tough LuckSmall Business
    If your company is on life support, don't expect sympathy or gentle encouragement from George Cloutier, the CEO of American Management Services and author of Profits Aren’t Everything, They're the ...
  • You're Fired!Marketing in a Downturn
    "I had a customer who made my blood pressure spike as soon as I heard she was on the phone," writes Scott McKain in a Pro article at the MarketingProfs ...
  • We Want More of That Pie!Search Engine Marketing
    When a salesperson talks budgets with a CEO, the chief's eyes may either light up or send sparks, depending on the news conveyed. But when a search marketer brings up ...
  • C'mon, Make Me a MatchEmail Marketing
    When you hire an email-marketing agency, how do you decide which candidate makes the cut? Size, location, reputation? And has that process always worked for you? Or have you, like ...
  • Meet-CuteSmall Business
    Few of us look forward to meetings—especially when we consider what we won't accomplish while we spend a depressingly unproductive hour in that conference room down the hall. "Meetings are ...
  • I've Got Your BackMarketing in a Downturn
    "I have a friend in Florida who owns six Subway franchises," writes Barry Densa in an article at MarketingProfs. "He's rolling in dough, whole wheat, and greenbacks." Lucky guy. But few ...
  • Five Risks to Take in '10Search Engine Marketing
    In a recent Search Engine Land article, Andrew Goodman predicts that the biggest risk in 2010-2011 for search marketers may lie in working with outdated assumptions about the size and ...
  • There's No Quick Fix for ThatB2B Marketing
    In a post at the Build a Sales Machine blog, Aaron Ross predicts that B2B boards and VPs of sales will repeat a "fatal mistake" in 2010. They'll assume this ...
  • When Pizza Turns a New LeafSocial Media
    It'd be an understatement to say 2009 was a tough year for Domino's Pizza, what with the awkward employees-abusing-food scandal. A quick recap: two bored employees recorded themselves doing unpleasant things with ...
  • I Chat for a Good CauseMarketing in a Downturn
    The Great Recession has certainly not spared nonprofit organizations. With contributions down an average of nine percent, many charitable organizations have been forced to cut services. Some even face closure. Fortunately, ...
  • All in Good (SEO) TimeSearch Engine Marketing
    "They say an Internet year is … equivalent to seven normal years," says Kevin Gibbon in a post at SEOptimise—meaning that we can witness seven real-world-years' worth of change in ...
  • All Together, Now, Brand!Marketing in a Downturn
    As the marketplace continues to change and evolve, there's a possibility that you've developed a new vision for your company and a new commitment to your industry. Perhaps, in the ...
  • I Knew You'd Be There for MeMobile Marketing
    Belgian beer label Stella Artois has added a splash of engagement to its marketing strategy with Le Bar Guide. Developed by Acrossair, Le Bar Guide is a free app that points ...
  • Give 'em What They Want Today!Marketing in a Downturn
    "Retailers have complained incessantly about unfair competition from e-commerce stores," writes Mark Riffey at the Business is Personal blog, "but not enough have done something about it." Online shopping is undeniably ...
  • Taking Groupthink Up a NotchSocial Media
    News flash: LinkedIn still boasts one of the largest, tightest-knit collections of professionals in the social-networking space. And now it wants to be even more useful to marketers. Custom Groups ...
  • May I Make This Annoying for You?Marketing in a Downturn
    "I was at my bank earlier this week, making a deposit, when I saw a display for VISA gift cards," recounts Drew McLellan at his Marketing Minute blog. "I needed ...
  • That's Mine! My Name's on It!Social Media
    Let's say you sell trendy furniture for family-friendly prices. What's the best way to push product and spread brand awareness? Well, you could try developing and offering: A showroom. Pros: People ...
  • Keep Calm and Carry OnMarketing in a Downturn
    It's hard to maintain a positive attitude as the recession's negative impact continues to challenge businesses like yours. "The relentless tide of bad news may tempt those in charge to ...
  • See Me During Office HoursMarketing in a Downturn
    During the recession, you've actively adjusted your message to address the needs and concerns of customers and prospects. But have you assuaged the fears of worried employees with similar gusto? If ...
  • Sounds Good to Me!Email Marketing
    "I know I have said it a million times in speeches, articles and in person," writes Dylan Boyd at The Email Wars blog, "but telling someone 'thanks' is one of ...
  • The Notorious CEOSmall Business
    When rapper Biggie Smalls released "Ten Crack Commandments," he intended his lyrical advice for entrepreneurs who operate in a niche—and entirely illegal—industry. "The track is meant to be a crash-course ...
  • At the CrossroadsMarketing in a Downturn
    You need to fill an open position on your marketing team, and you've lined up interviews for the most promising candidates. But in this economy—with so many people competing for ...
  • Agency DoublespeakMarketing Inspiration
    If there's one thing marketers know how to do, it's to make things sound better than they actually are. Consider a drink often requested by Paul Williams at Starbucks—that purveyor ...
  • Bah, Humbug to the Downturn!Marketing in a Downturn
    Few companies have been spared the ravages of the recession, but some strategies seem to be working to help small businesses stay afloat. In a recent article at Inc., Elizabeth ...
  • You Stupid Donkey!Small Business
    Celebrity chef Gordon Ramsay has built a reality-television empire with his abrasive style, ready arsenal of barbed insults and propensity for four-letter words. It all adds up to great television. ...

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