Last week for SocialTech early bird + save $100 more with code BEMINE. Register now »

Benefit of PRO Membership Benefit of PRO membership

Marketing Quick Reads

Access hundreds of our Market Research resources here. Select any of the popular topics below to narrow your search.

More Marketing Topics

SEARCH thousands of marketing articles, seminars, Take 10, case studies, research, and downloads


MarketingProfs Today

Get new marketing updates delivered to your inbox! Sign up for MarketingProfs Today for FREE!


Get to the Po!nt Newsletters

Bite-sized topic-specific newsletters on B2B Marketing, Content Marketing, Email Marketing, Search Engine Marketing, Small Business, Social Media and more. Sign up for one, two or all...for FREE!


Sign Up for Get To The Po!nt Newsletters

Unlimited Seminars for a Year

Try PRO Membership and get 35+ online seminars plus access to our whole seminar library.

Try Membership Today

What Our Members Say

CustomersCheck out what our members say about Marketing Profs.
Read more

Marketing Quick Reads: Market Research

Get unlimited access to all of our exclusive marketing resources Try Membership Today
  • Who Is Scanning QR Codes? Here's a Quick Update.Social Media
    We love a good infographic. They can make vague ideas clear as day. Our pick du jour: The QR Invasion, which tells the latest story of QR codes. You can ...
  • Four Ways to Determine How Well Your Holiday Emails WorkedEmail Marketing
    You may still be a bit worn out from a crazed holiday season, and you might not want to think about in-depth analysis and reporting. But, as Kelly Lorenz of ...
  • Three Errors That Lead to Bad Survey QuestionsMarketing Analytics
    If you want solid information, you should take great care when writing survey questions. "Leading and misleading questions always yield questionable data, based on which you are highly likely to ...
  • Ask an Imprecise Question, Get an Imprecise AnswerMarketing Analytics
    When you write survey questions, it's important to ensure the information it elicits will produce meaningful analysis. "Data from mixed-mode questions are hard, if not impossible, to interpret accurately," explains ...
  • Don't Commission Market Research Without an Action PlanMarketing Analytics
    It's a given that market research will come in all shapes and sizes. "We see custom research that reaches into the six figures in cost," writes Mike Sweeney at the ...
  • Three Steps to Highly Qualified ProspectsLead Generation
    "If yours is like a lot of sales organizations," write Ed Tittel and Carl Eidson in a PRO article at MarketingProfs, "it may have intensified prospecting efforts lately as old ...
  • Three Ways to Balance Data Collection With Customer ServiceMarketing Analytics
    Debra Ellis recently received an unusual question during a visit to her doctor: "Has capturing information replaced service?" he asked. The doctor had recently taken a vacation with his family, ...
  • Facebook Users: Four Key StatsSocial Media
    It's easy to get lost in the Facebook hype. Everybody's on it—but is "everybody" relevant to you? Here's a quick way to find out. Check out Research Spotlight: Facebook, a ...
  • Get Some Family ValuesMarketing Analytics
    Your B2C business might ignore anyone who doesn't fit the profile of your usual customer. Why, for instance, would you target recent graduates when you normally sell your product or ...
  • Tell Me What You Really ThinkMarketing Analytics
    Unless you ask, you'll never know what a customer really thinks about your product or service. "By embracing a customer-feedback program," writes Carolyn Hall at MarketingProfs, "you can gain insight ...
  • Be an Action HeroMarketing Analytics
    At one of our favorite sites—Which Test Won?—Anne Holland presents results from actual A/B tests. And a recent post profiles a test run by Campaign Monitor in which the company ...
  • Is Success on This Menu?Marketing in a Downturn
    The next time you dine out, take a close look at the menu—even if you already know what you want to order. The reason? Restaurants have learned a thing or ...
  • Get SmartMarketing Analytics
    "Especially in a down economy," writes Barbara Bix in a Pro article at MarketingProfs, "it's important to understand where the opportunities are—and how to capitalize on them." To learn how ...
  • The Best Bang for Your BuckMarketing Analytics
    "According to the 2009 Spencer Stuart survey of more than 300 senior-level marketers," write Kevin Clancy and Peter Krieg in a Pro article at MarketingProfs, "55% said emphasis on a ...
  • We Want More of That Pie!Search Engine Marketing
    When a salesperson talks budgets with a CEO, the chief's eyes may either light up or send sparks, depending on the news conveyed. But when a search marketer brings up ...
  • Getting to Know You, You, You, YouSocial Media
    A recent Nielsen study found that global consumption of social media increased 82 percent from Dec. 2008 to Dec. 2009 in the 10 countries surveyed, with users spending an average of 5.5 ...
  • When Pizza Turns a New LeafSocial Media
    It'd be an understatement to say 2009 was a tough year for Domino's Pizza, what with the awkward employees-abusing-food scandal. A quick recap: two bored employees recorded themselves doing unpleasant things with ...
  • Tapping the Potential of Online DemosHigh-Tech Mktg & Sales
    An online demo is a powerful tool that can connect your prospects with your software in minutes, showcasing a full array of features and helping you drive home the value ...
  • B2B Goes 007B2B Marketing
    "While most people think of social media as a non-business arena, many savvy marketers are ... leveraging [it] to gather intelligence about prospects," says Dan McDade in a recent post ...
  • Dial M for Mobile SearchSearch Engine Marketing
    According to research from SEMPO, more than 64 million US wireless subscribers surfed the mobile Internet in May 2009—almost twice as many as in the previous year. That accounts for ...
  • The Word on the (Virtual) StreetEmail Marketing
    In a recent post at the Retail Email blog, Chad White highlights a host of interesting takeaways from this month's Winter Email Insider Summit. Among them are some hot email marketing tactics you may ...
  • Let's Go SteadyMarketing Analytics
    "The problem with market research is that, while it can generate some pretty actionable insights, it's expensive," says Josh Bernoff at the Groundswell blog. "If you do surveys, it's always ...
  • Will This Be on the Test?Email Marketing
    "[T]here is altogether too much guessing and not enough proving in email marketing," says Stephanie Miller in a post at the MarketingProfs Daily Fox blog. "With inboxes overflowing, subscriber fatigue ...
  • Bring the Mayor to Your DoorstepMobile Marketing
    Few things are as irresistible as a mobile game that lets players rack points up during waiting-room or bus-ride lulls. But if you're a brick-and-mortar shop, or a restaurant, there isn't ...
  • Do You Love Us?Marketing Analytics
    "Our experience suggests that most companies use a crude approach to gathering vital customer data," says David Jackson in an article at MarketingProfs. "Periodic, often annual, surveys that are disconnected ...

Results for Marketing Quick Reads » Market Research: 1 - 25 of 87
 1 2 3 4 Next

 

Join over 434,000 members ... SIGN UP!

My email address is and I'd like my password to be .

Already a member? Sign In!

My email address is , and my password is .


Better Business Bureau Seal