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Marketing Quick Reads: Market Research

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  • So You Wanna Be a Swan? Small Business
    "We're duped into believing that the pretty, the pristine, and the perfect get all the perks, all the breaks, all the glory," says Vicki Kunkel in her book Instant Appeal. ...
  • I Just Came to Hang OutB2B Marketing
    "Social media, like any new marketing channel, is a sticky slope for B2B marketers," says Justin Hitt in a recent blog. "I personally prefer keeping social media 'business social' rather ...
  • Get SoberSmall Business
    When you have a great idea—a true light-bulb moment—you don't want to be bothered with pesky marketing research that tells you it won't work. "People who really, really want to ...
  • B2B Wisdom for the Hard TimesB2B Marketing
    It happens with every downturn: some companies find ways to thrive. In a recent post at B2B Marketing Confidential, Andy Hasselwander offered some good advice on doing business when the ...
  • This is Only a TestEmail Marketing
    "A great way to capitalize on the democratic medium of email is to put your burning questions, late-night hunches, and out-of-the-box ideas to the test with an A/B split test," ...
  • No C Left BehindEmail Marketing
    A new whitepaper from ExactTarget—cheekily titled No Executive Left Behind—argues in its subtitle that there are 10 things your C-Suite must know about email. "You cannot assume that your C-Suite ...
  • It's Brewing on the HorizonSocial Media
    The possibilities for mobile marketing grow with each new smartphone introduced. For marketers, it's best to keep on top of the latest iterations—to better design mobile campaigns that dazzle. The ...
  • You Look Mahvelous!Customer Insight
    Let's face it: as consumers, we're not that good at judging the volume of a product (eg, how much liquid is actually in that bottle or glass of juice). Moreover, ...
  • End on a High NoteCustomer Insight
    Whether customers come back and buy your product again may likely depend on whether they remember it fondly or not. So, how do you promote positive product memory? Well, research ...
  • Search Is 6/8 of ResearchSmall Business
    You have lots of options when it comes to market research. "[T]here is a research firm for every project," says Ed Erickson in an article at MarketingProfs.com. "Don't settle for ...
  • The Freeconomics of Online MediaSocial Media
    Phil Bronstein, San Francisco Chronicle editor-at-large, said during the 2008 AlwaysOn media summit at Stanford that if he "could collect a buck every time anyone says 'monetize,' I wouldn't need ...
  • Find a Fresh Pair of EyesSmall Business
    "Let's face it," writes Bill Taylor in a post at Harvard Business Online. "Most companies in most industries have a kind of tunnel vision. They chase the same opportunities that ...
  • I Think I Can, I Think I Can Marketing Inspiration
    In a post at MarketingProfs' Daily Fix blog, Leigh Duncan-Durst highlights a Fast Company profile of the kiosk-driven makeover Alaska Airlines gave to the check-in counter at its Seattle terminal. ...
  • Be a Trend SpotterSocial Media
    Following the trends in online media is not rocket science, but it is a key to navigating your success. As the big fish eat the little fish in corporate acquisitions, ...
  • Who Are You, and Why Should I Care What You Say?Customer Insight
    Companies are becoming increasingly involved with sponsoring social causes, such as encouraging consumers not to drink and drive. These do-good practices are laudable. They also support socially redeeming causes, which ...
  • Survey Says ...Small Business
    The problem with surveys—whether on the phone or the Internet—is that they're often too long and rambling. In many cases, you either bail out before it's over, or feel like ...
  • Four Blogs You Should Be ReadingSmall Business
    If you're a regular reader of Get to the Point, you've probably noticed we have a few favorite bloggers. Each approaches marketing from a different perspective, but what they share ...
  • Put That Checkbook AwayMarketing Inspiration
    Think about the last time you wanted to make a quick purchase and the person in front of you whipped out their checkbook. Did you wince as they began the ...
  • How to Be a Better BloggerSmall Business
    We never tire of great blogging ideas, and Andy Sernovitz of the Damn! I Wish I'd Thought of That! blog applauds Jeremiah Owyang's enteprising efforts to let his readers choose ...
  • Get Serious About Being SillySmall Business
    We're creatures of habit. We have daily routines. We like it when the barista at Starbucks has already started on our usual order when we reach the counter. Yet our ...
  • What's Your Specialty?Customer Insight
    Marketers choose to position a product on either a single feature or a combination of features. Which strategy you use can materially impact how consumers perceive the item's value and ...
  • Impose Influence via Sticky Notes Customer Insight
    You might consider a yellow sticky note as a quick, easy and rather unremarkable way to remind yourself to do something. Yet research conducted at Sam Houston State University discovered ...
  • Would Anyone Care If You Went Out of Business?Small Business
    John Moore of Brand Autopsy blog has a provocative series of posts in which he asks: "If [company name here] went out of business tomorrow, would anyone care?" Subjects have ...
  • Nobody Wants to Be a TightwadCustomer Insight
    It would be logical for consumers to use a coupon to save money rather than pay full price for a purchase. The notion just makes sense. Yet redemption rates for ...
  • What Surveys Can Tell You—and Your CustomersSmall Business
    What are you trying to accomplish with a survey? It's likely you're asking a series of questions designed to elicit valuable feedback for ongoing improvements of your product or service. ...

Results for Marketing Quick Reads » Market Research: 26 - 50 of 58
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