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Marketing Quick Reads: Market Research
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- Simple Evaluation Can Resolve an Ineffective CampaignSmall BusinessThough they're a great way to boost short-term sales of products and services, promotions can also lose their impact over time. Senior marketing consultant and MarketingProfs seminar presenter Michael Goodman ...
- Six Questions to Ask Your Customers Before You Set Your PricesSmall Business"The overarching goal of marketing is to satisfy an unmet consumer need in a way that will ultimately deliver profit to the bottom line," explains Michael Goodman. Once you have ...
- Get the Goods on Your CompetitorsSmall BusinessIn the Streetwise Small Business Book of Lists, editor Gene Marks has compiled 600 pages of easily digestible advice on topics ranging from venture capital to tax considerations. In one ...
- Only Promise What you Can DeliverSmall BusinessPositioning is the way customers think about your company’s brand, explains Michael Goodman. It is their perceptions and emotions. Although you don’t own the positioning, understanding how customers think about ...
- Be Sure You Ask the Right PeopleSmall BusinessWhen recruiting people for a market research study, Michael Goodman says it's critical that you select individuals who truly represent your target audience. There’s no sense, for instance, in asking ...
- Tips for Writing Research QuestionsSmall BusinessIf you’re in the process of writing questions for a market research study, it’s helpful to know the questions typically fall into 25 categories. “These are the kinds of questions ...
- You, Too, Can Do Market Research Small BusinessAccording to consultant Michael Goodman, large corporations have spent decades—and millions of dollars—perfecting the art of market research. They learned which techniques work and which don't, how to ask questions ...
- Five Hints for Effective Survey DesignSmall BusinessSurveys are a great way to learn what customers think of your business. Brian Henderson of Prezza Technologies cautions that all surveys are not created equal. As you design your ...
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