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Marketing Quick Reads: Metrics & ROI

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  • When Do You Have Enough Data?Marketing Analytics
    Scott Anthony recently spent a week visiting four Fortune 100 companies with combined revenues of $300 billion. And in each of his discussions he noticed a common theme: how to ...
  • Three Errors That Lead to Bad Survey QuestionsMarketing Analytics
    If you want solid information, you should take great care when writing survey questions. "Leading and misleading questions always yield questionable data, based on which you are highly likely to ...
  • SEO Tips for BingSearch Engine Marketing
    Whether you're a site owner attempting to rank higher in search results, or a Web developer or designer working with a marketing team on a cool new project, it's more ...
  • Four Ways to Gather Intel via TwitterMarketing Analytics
    "[T]here's more to Twitter than amassing followers and broadcasting your latest news," writes Ryan Holmes at MarketingProfs. "The real-time conversations that fill the Twitterverse offer an abundance of market insight ...
  • How to Respond When Execs Hound You About Your Search ProgramsSearch Engine Marketing
    "You're sitting at your desk and the email lands in your inbox with a thud," writes Michael Brenner at B2B Marketing Insider. "[S]omeone important in your company just did a ...
  • Why You Need a Gmail Priority StrategyEmail Marketing
    "As a marketer, and one who works for a digital marketing agency that manages a lot of CRM programs for a lot of clients that includes a lot of email, ...
  • Draw a Picture With Your DataMarketing Analytics
    "Data visualization and infographics are powerful ways to communicate data, stats or information that most communications pros never even consider," writes Adam Singer at the Future Buzz blog. "And yet ...
  • Google Instant 101Search Engine Marketing
    Still wondering how Google Instant—the new enhancement that shows results as you type—changes search marketing? Well, Google promises to shave 2.5 seconds off each user's search, with the end result ...
  • Ask an Imprecise Question, Get an Imprecise AnswerMarketing Analytics
    When you write survey questions, it's important to ensure the information it elicits will produce meaningful analysis. "Data from mixed-mode questions are hard, if not impossible, to interpret accurately," explains ...
  • Present Your Data, Encourage ActionMarketing Analytics
    "The hardest nut to crack in any type of analytics is getting our decision makers (bosses, leaders, marketers) to take action based on data," writes Avinash Kaushik at Occam's Razor. ...
  • Track the Pulse of Top iPhone and iPad AppsMobile Marketing
    One of the most frustrating things about the iTunes store is its unintuitive search function. That's why folks have invented new apps like AppsFire for iPhone. It's an application that ...
  • Five Ways to Improve DeliverabilityEmail Marketing
    "Even in an increasingly real-time Web, email remains a critical channel to embrace for B2B marketing success," says Maria Pergolino in a post at the MarketingProfs Daily Fix blog. "However, ...
  • Don't Commission Market Research Without an Action PlanMarketing Analytics
    It's a given that market research will come in all shapes and sizes. "We see custom research that reaches into the six figures in cost," writes Mike Sweeney at the ...
  • Why You Might Want to Send an Email on SundayEmail Marketing
    While most experts will say there's no such thing as the perfect time to send your email offer or newsletter, conventional wisdom holds that Tuesday—generally speaking—is the best day for ...
  • Three Steps to Highly Qualified ProspectsLead Generation
    "If yours is like a lot of sales organizations," write Ed Tittel and Carl Eidson in a PRO article at MarketingProfs, "it may have intensified prospecting efforts lately as old ...
  • Three Ways to Balance Data Collection With Customer ServiceMarketing Analytics
    Debra Ellis recently received an unusual question during a visit to her doctor: "Has capturing information replaced service?" he asked. The doctor had recently taken a vacation with his family, ...
  • Four Ways to Improve Your Email CampaignsMarketing Analytics
    If there's one piece of advice experts have for email marketers, it's to test, test and test again. To be sure you're getting everything you possibly can from your A/B ...
  • Four Things Writers and Editors Need to Know About SEOSearch Engine Marketing
    When it comes to SEO, writes Ian Lurie at Conversation Marketing, "Publishers have it easy: Make some changes, site- or server-wide, and you're a hero." This isn't quite the case, ...
  • Three Ways to Tell a Compelling Story With Your NumbersMarketing Analytics
    "Numbers are the universal language of business," writes Bill Taylor at the Harvard Business Review. "We use them to … win approval for product introductions, to make the case for ...
  • You Hear What Customers Say, but Do You Know What They Mean?Marketing Analytics
    In the age of Facebook, Twitter, Foursquare, Urbanspoon and hundreds of other social-networking sites, you have unprecedented, real-time access to the discussions your customers are having with their friends, colleagues, ...
  • You Can Calculate the Value of a Customer TweetSocial Media
    Ever wonder about the true long-range value of a tweet? Now you don't have to guess. Just plug a link, phrase, hashtag or screen name into TweetReach.com to get a ...
  • Blogging for Dollars: Retweets Are Nice, but Business Is BetterMarketing Analytics
    "You are cranky, it's been a long day, you need to vent," writes Mack Collier at The Viral Garden. "So you write a nice stress-relieving post to your blog. Totally ...
  • Tips for Comparing Your Site to Competitors: Do You Stand Out?Search Engine Marketing
    In a post at the SEOmoz blog, Laura Lippay asks, "What makes your site different? Remarkable?" Stumped? Well, one great way to determine how your site stacks up against the competition is ...
  • Web Tools to Help You Stay a WinnerSearch Engine Marketing
    With the Internet's speed and rate of growth, who has the time to keep up with everything on it, let alone analyze your website's link structure to see what sites ...
  • Get Some Family ValuesMarketing Analytics
    Your B2C business might ignore anyone who doesn't fit the profile of your usual customer. Why, for instance, would you target recent graduates when you normally sell your product or ...

Results for Marketing Quick Reads » Metrics & ROI: 26 - 50 of 184
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