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Marketing Quick Reads: Metrics & ROI

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  • Debunking Top PPC MythsSearch Engine Marketing
    A few years ago, John W. Ellis wrote the post, "If Paid Search Isn't Working, Then You're Doing Something Wrong" at the Search Engine Land blog. Recently, now at his ...
  • Tell Me What You Really ThinkMarketing Analytics
    Unless you ask, you'll never know what a customer really thinks about your product or service. "By embracing a customer-feedback program," writes Carolyn Hall at MarketingProfs, "you can gain insight ...
  • A Map to Build a Dream OnSocial Media
    Researcher Christophe Aguiton of Orange, a mobile carrier in France, praised the merits of maps in a recent speech: "They are practical things. But at the same time, a map ...
  • Show 'em That SEO Sparkle!Search Engine Marketing
    In an article at MarketingProfs, Dan Skeen writes that search-engine optimization provides several return-on-investment measures with a greater potential impact on a company's bottom line than many traditional tactics. However, ...
  • Give 'Em the Third DegreeMarketing Analytics
    "Like good little Reporting Squirrels we collect and stack metrics as if preparing for an imminent ice age," opines Avinash Kaushik at Occam's Razor, before quickly noting that it isn't ...
  • Are We There Yet?Search Engine Marketing
    "We are often asked how long it will take before an optimized website will start showing up in the search-engine results," writes Lauren Hobson at Five Sparrows, "but of course ...
  • Be an Action HeroMarketing Analytics
    At one of our favorite sites—Which Test Won?—Anne Holland presents results from actual A/B tests. And a recent post profiles a test run by Campaign Monitor in which the company ...
  • Pageviews Down, Viewers Up!Search Engine Marketing
    "A client called me, concerned because their analytics data showed a drop in pageviews," writes Ian Lurie at Conversation Marketing. "[They] were dropping steeply, even as their rankings and traffic ...
  • Got Analytics?Marketing Analytics
    "Have you ever been confused about how to use your website analytics and how to maximize the value you get from them?" asks Adrian Mott at the HubSpot blog. If ...
  • Analysis Sans ParalysisSocial Media
    Analytics is a messy and complicated business. Even if you're monitoring data, you probably get more than you know what to do with—and once you have it all, you still ...
  • I Won't Burn This Log!Search Engine Marketing
    Still wondering how people are really using your website? The answer may be closer than you think, reports Jared Spool in a post at the User Interface Engineering blog. Though ...
  • I Got an 'A' on This Test!Email Marketing
    Mark Brownlow of Email Marketing Reports often collates valuable information that we might otherwise miss. Most recently, he reported on the successful test results achieved by various email campaign tweaks. ...
  • Crossing the ChannelMarketing Analytics
    Does your cross-channel marketing program give credit where credit is due? "According to Forrester Research," writes Anto Chittilappilly at MarketingProfs, "about 87% of marketers and 85% of agencies misattribute credit: ...
  • That's One Small Step for AnalyticsSearch Engine Marketing
    Do you find the thought of seeking useful information from your analytics package an astronomically daunting one? If so, you're not alone. In a recent post at the Online Marketing ...
  • Law and Order Must PrevailB2B Marketing
    You have an HR handbook, departmental training materials and documented procedures. But do you have standards and rules for your marketing and sales database? That's the question Lauren Kincke asks ...
  • Get SmartMarketing Analytics
    "Especially in a down economy," writes Barbara Bix in a Pro article at MarketingProfs, "it's important to understand where the opportunities are—and how to capitalize on them." To learn how ...
  • You're Fired!Marketing in a Downturn
    "I had a customer who made my blood pressure spike as soon as I heard she was on the phone," writes Scott McKain in a Pro article at the MarketingProfs ...
  • The Best Bang for Your BuckMarketing Analytics
    "According to the 2009 Spencer Stuart survey of more than 300 senior-level marketers," write Kevin Clancy and Peter Krieg in a Pro article at MarketingProfs, "55% said emphasis on a ...
  • We Want More of That Pie!Search Engine Marketing
    When a salesperson talks budgets with a CEO, the chief's eyes may either light up or send sparks, depending on the news conveyed. But when a search marketer brings up ...
  • Good, Good, Good, Good VibrationsSearch Engine Marketing
    Dudes: Are you ready to give off some fresh new surfer vibes? Search engines are constantly looking for new signals they can use to improve the quality of the results ...
  • Get SocializedMarketing Analytics
    "The more comfortable we get about the idea of measuring social media, the more we want to dig into the practical application of it," writes Amber Naslund at the Altitude ...
  • You Can Climb This PyramidSearch Engine Marketing
    Before you start soliciting links and becoming active in online communities, it's best to first ensure that your site's content, structure, and design are in peak condition, Virginia Nussey advises ...
  • First of All, Don't SuckMarketing Analytics
    "[I]n our quest for ever more hard problems to solve," says Avinash Kaushik at the Occam's Razor blog, "we forget that the number one goal of every website is not ...
  • The Benevolent HackerMarketing Analytics
    "When a 12-year-old can gather information faster, process it more efficiently, reference more diverse professionals, and get volunteer guidance from better sources than you can at work," write Bill Jensen ...
  • Show Me the Way, WhispererEmail Marketing
    "Do you know what your data [are] telling you?" asks Kelly Lorenz in a post at the Bronto blog. If you're not sure what to make of the copious information ...

Results for Marketing Quick Reads » Metrics & ROI: 51 - 75 of 184
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