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Marketing Quick Reads: Metrics & ROI

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  • Logging inMarketing Analytics
    "Say you want to find every page on your site that received zero visitors from organic search in the past 2 years," says Ian Lurie at the Conversation Marketing blog. ...
  • It's All in How You Say ItSearch Engine Marketing
    Your own keyword analytics data is the most valuable marketing asset of your company, says WordStream’s Larry Kim in an article at MarketingProfs. The data contained in the keyword report ...
  • Stay or Go? You Tell Me.Email Marketing
    As subscriber engagement becomes a critical factor in the deliverability rates of email campaigns, removing inactive recipients from your list is more important than ever. To keep your list as ...
  • Crossing the ChannelMarketing Analytics
    "[I]n today's environment," writes Laura Patterson at MarketingProfs, "we may need to gather data from an email campaign, a physical event, and an online advertising campaign to better understand purchasing ...
  • Careful How You Link UpEmail Marketing
    "Links allow your readers to select which offer or detail they want to understand better or read more about, without distracting them with information that may not be useful," writes ...
  • Headshot or Not?Marketing Analytics
    We've written before about Anne Holland's addictive Which Test Won?—a site where readers compare marketing pieces from actual A/B tests and vote for the one they would guess is more ...
  • Dial M for Mobile SearchSearch Engine Marketing
    According to research from SEMPO, more than 64 million US wireless subscribers surfed the mobile Internet in May 2009—almost twice as many as in the previous year. That accounts for ...
  • The Word on the (Virtual) StreetEmail Marketing
    In a recent post at the Retail Email blog, Chad White highlights a host of interesting takeaways from this month's Winter Email Insider Summit. Among them are some hot email marketing tactics you may ...
  • Let's Go SteadyMarketing Analytics
    "The problem with market research is that, while it can generate some pretty actionable insights, it's expensive," says Josh Bernoff at the Groundswell blog. "If you do surveys, it's always ...
  • Will This Be on the Test?Email Marketing
    "[T]here is altogether too much guessing and not enough proving in email marketing," says Stephanie Miller in a post at the MarketingProfs Daily Fox blog. "With inboxes overflowing, subscriber fatigue ...
  • Yoo-Hoo! Over Here!Marketing Analytics
    Write good content, you might assume, and the visitors will come. Or will they? "You'd better have more of a strategy than that," says Ian Lurie at the Conversation Marketing ...
  • YourNameMisspelled.comSmall Business
    When you register a domain name for your company's website, you're typically offered an array of alternatives to augment the usual .com suffix. "Many businesses register .org, .biz, .gov," notes ...
  • We're Engaged!Email Marketing
    According to DIRECT's Ken Magill, a recent announcement from AOL hints at where Internet service providers' spam-filtering techniques are headed, and "what marketers had better start doing if they want ...
  • Are You Hot or Not?Marketing Analytics
    On a scale of one to 10, how would you rate your ability to measure the impact of your social-media initiatives? Be honest. Because if you're like the marketers who ...
  • Hey, Batter, Batter, Batter!Email Marketing
    If you've ever pitched the idea of creating an email preference center to your team, you know what a tough sell it can be. "I had a meeting this morning ...
  • The ROI on Your 404Marketing Analytics
    When a visitor tries to access outdated content at your website—say, through an old bookmark—she'll land on a 404 page that explains that the page no longer exists. Most companies ...
  • Do You Love Us?Marketing Analytics
    "Our experience suggests that most companies use a crude approach to gathering vital customer data," says David Jackson in an article at MarketingProfs. "Periodic, often annual, surveys that are disconnected ...
  • Shake It Up, BabyMobile Marketing
    Based on the premise that data's no fun (and no use!) without insight, BrandZ has launched BrandZ 100, an iPhone app that takes its annual Top 100 Brands Report and ...
  • Fear Not, NumerophobicsHigh-Tech Mktg & Sales
    Speculate all you want about how successful an online marketing campaign has been. But once someone brings hard data to the table, all bets are off: The answers are plain ...
  • Who Invited You?Email Marketing
    Last summer, Morgan Stewart of ExactTarget quizzed 2,400 people on their attitudes toward marketing and made an interesting discovery. "70% of consumers who visit Facebook at least once a month ...
  • Getting Hot, Hot, HotterSearch Engine Marketing
    Does the URL to your Web page sizzle? In a recent Bloggapedia post, online marketer Bill Hartzer reports on the Alexa Toolbar's popular Alexa Hot URLs list. According to Hartzer, ...
  • Oh, so That's How It WorksMarketing Analytics
    It's happening less often these days, but you probably still encounter executives or colleagues who have trouble wrapping their heads around newer technology—how something works, for instance, and what it ...
  • The Ho-Ho Heat Is OnEmail Marketing
    "The holiday season is the most important time of year for retailers, when aggressive goals are set for increased traffic and sales, both in-store and online," says eROI's Alex Williams ...
  • Yeah, but What Does It Mean?Marketing Analytics
    "With free programs like Google Analytics," says Corte Swearingen in a post at the SmallBiz Marketing Tips blog, "acquiring data is not the issue—the challenge is finding a way to ...
  • Good Design Doesn't Just HappenSearch Engine Marketing
    Ever wonder how great search results end up that way? Well, in a recent post at the User Interface Engineering blog, Jared Spool says there are no shortcuts to search-result ...

Results for Marketing Quick Reads » Metrics & ROI: 76 - 100 of 184
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