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Marketing Quick Reads: Metrics & ROI

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  • C'mon: If You Show Me Yours, I'll Totally Show You MineEmail Marketing
    While you know you shouldn't measure the success of your email marketing programs against results achieved by other businesses, learning about average open, click-through and conversion rates can be a ...
  • I Just Came to Hang OutB2B Marketing
    "Social media, like any new marketing channel, is a sticky slope for B2B marketers," says Justin Hitt in a recent blog. "I personally prefer keeping social media 'business social' rather ...
  • Wow, It's Half Full After All!Small Business
    "When it comes to marketing budgets, more is always better than less," writes Adam Cahill in a refreshingly honest column at ClickZ, "so let's not pretend this is a 'glass ...
  • Boost That ROI Right Now!Email Marketing
    "The news regarding investment in marketing is not good, with many firms cutting their marketing budgets left and right," reports Neil Anuskiewicz in an article at MarketingProfs. Before taking such ...
  • This is Only a TestEmail Marketing
    "A great way to capitalize on the democratic medium of email is to put your burning questions, late-night hunches, and out-of-the-box ideas to the test with an A/B split test," ...
  • Hocus-Pocus, Keyword FocusSearch Engine Marketing
    The secret to success in the new year may lie in divining the right keywords. As Christine Churchill says at Search Engine Land, the words you buy in pay-per-click, the terms you ...
  • Time to Get Practical. (Kind of.)B2B Marketing
    It's a recession, folks. They've brought out the "R" word. And everybody's pulling back. Turning in. Acting just plain scared. Gone are the days when a B2B team could take ...
  • No C Left BehindEmail Marketing
    A new whitepaper from ExactTarget—cheekily titled No Executive Left Behind—argues in its subtitle that there are 10 things your C-Suite must know about email. "You cannot assume that your C-Suite ...
  • Why Don't You Click With Me?Email Marketing
    Chances are good that fewer than 15 percent of your list clicked on at least one link in your last email. "Think about that," says Mark Brownlow in a post ...
  • Time for an ROI MakeoverSmall Business
    In a post at MarketingProfs' Daily Fix blog, Lewis Green ponders an age-old quandary facing marketers: How to prove value to a company's top leadership. "Let's begin by ending the ...
  • A Tale of Two InnovationsSmall Business
    The next time your management team meets to determine the fate of a recently introduced product or service, consider a post by Scott Anthony at Harvard Business Online. He argues ...
  • Cool Open-Rate StatsEmail Marketing
    Even if your email campaigns meet goals and deliver great ROI, you probably wonder how you compare to industry standards. If so, you’re going to love the spreadsheet in a ...
  • When Less is MoreEmail Marketing
    You've crossed all your marketing t's and dotted all your best practices i's with a relevant, enticing offer sent only to subscribers who opted in to your campaigns. You're anxious ...
  • Analyze ThisEmail Marketing
    According to Dan Forootan, "Google Analytics has become one of the industry’s most powerful Internet marketing tools, helping advertisers, publishers and Web site owners improve their sales conversion, campaign targeting ...
  • Survey Says ...Small Business
    The problem with surveys—whether on the phone or the Internet—is that they're often too long and rambling. In many cases, you either bail out before it's over, or feel like ...
  • Are Your Web Customers Engaged?Small Business
    Your Web site is an ideal venue for holding your customers' attention. But how do you measure the success of your efforts? Inspired by Eric Petersen's presentation on the subject ...

Results for Marketing Quick Reads » Metrics & ROI: 76 - 91 of 91
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