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Metrics & ROI
- Are Your Web Customers Engaged?DetailsYour Web site is an ideal venue for holding your customers' attention. But how do you measure the success of your efforts? Inspired by Eric Petersen's presentation on the subject at an eMetrics conference, Katie Paine, of KDPaine's PR Measurement Blog, decided to make a... [Read the full story] Marketing Quick Reads: Metrics & ROI
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Upcoming Online Seminars
Online marketing seminars we'll broadcast over the next few months
- Solving B2B Marketing Dilemmas: A Sneak Peek at the Boston B2B Forum on Driving Sales May 15 with B2B Forum 2008 Featured Speakers
- Email Customization: Getting Personal to Deepen Relationships, Generate Additional Sales, and More May 22 with Regina Brady
- Connecting the Dots: How LinkedIn Can Enhance Your Marketing (and Your Marketing Career) May 29 with Jason Alba
Top 5 Most Popular Articles
- Marketing's New 5 Ps: Turning What You Know Inside out by Jason McNamara
- Redesigning Web Sites to Put Customers in Charge of Their Experience by Jeannette Kocsis
- Lead-Generation Blueprints in 30 Minutes: How a Company Quadrupled Marketing ROI by Mike Gospe
- Five Tactics for Busting Silos in Your Company by Roy Young
- Time to Wake Up to Email HTML Standards by Adam Covati
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Advertising Brand Management Career Management Customer Behavior Customer Relationships Email Marketing General Management Graphic Design Market Research Metrics & ROI Non-Profit Pricing Public Relations Sales Search Engine Marketing Segmentation Social Media Strategy Web Sites Word-of-Mouth Writing
