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Marketing Quick Reads: Metrics & ROI

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  • Are Popover Forms Right for You?Email Marketing
    Although improved browser technology has rendered the popup window nearly obsolete, most of us remember its intrusive horrors. "As a result," writes Mark Brownlow at Email Marketing Reports, "email marketers ...
  • Three Tips for Effective Feedback-Loop ManagementEmail Marketing
    "If you are a large-volume sender of email, you should be signed up for all the feedback loops that are available," writes Tom Sather in an article at MarketingProfs. "Why? ...
  • Four Steps to Taming Wild B2B DataB2B Marketing
    In this age of massive data collection, a new challenge has emerged for B2B marketing teams: figuring out what to do with all that information. "Organizations might have thousands, or ...
  • Four Questions to Ask About an SEO AgencySearch Engine Marketing
    Adam Singer has heard his share of unimpressive SEO agency pitches over the years. "When reviewing their plans I'm frequently amused by just how ignorant many are to a truly ...
  • Track B2B Customer Lifetime Value to Boost ResultsB2B Marketing
    In a post at the B2B Sales & Marketing Knowledge Sharing  blog, Scott Gillum cites stats from a recent benchmark report. The report, which was prepared by the IT Services Marketing ...
  • Turn Your Data Into Infographics: Five Cool ToolsSocial Media
    One aspect of being social is relaying information as efficiently as possible. But data is dense, and we have more of it to sift through than ever before. To help you ...
  • How to Present Analytics to Your Leadership TeamSearch Engine Marketing
    "Visits, pageviews, time on site, time on page, unique visitors, conversions, impressions, click-throughs, view-throughs," writes Zack Pike in an article at MarketingProfs, "the list of metrics used to measure the ...
  • Five Twitter Sentiment-Tracking Tools for Any BudgetSocial Media
    If Twitter feels like a jungle, that's because it is. It's raw, real-time data that never stops. Now, you wouldn't wander alone into the wilderness without guidance, would you? Well, ...
  • Why CAN-SPAM Compliance Isn't EnoughEmail Marketing
    "A while back I was speaking with a postmaster from a major ISP who said 'I don't care if the emails you send are reverse 911 emails; if clients are ...
  • Five Ways to Search-Optimize Your ImagesSearch Engine Marketing
    Ever wonder how much meaningful traffic or links could come your way if you search-optimized your images? The answer might be, More than you'd expect. So writes Michael Gray in a ...
  • Who Is Scanning QR Codes? Here's a Quick Update.Social Media
    We love a good infographic. They can make vague ideas clear as day. Our pick du jour: The QR Invasion, which tells the latest story of QR codes. You can ...
  • Three Tips for Gaining Excellent Click-Through RatesEmail Marketing
    Lisa Keller of The Loud Few liked what she saw in the "Q4 2010 North America Email Trend and Benchmark Results" from EEC and Epsilon. "Our average Click Through Rate ...
  • Make Better Sense of the Social Landscape: A Quick ReferenceSocial Media
    You've heard it said that if you're gonna take the leap into social media, you should go in armed with a strategy—or at least an idea of what you want ...
  • Three Tips for Maintaining a Solid Voice-of-the-Customer ProgramSocial Media
    In a recent issue, we discussed the importance of setting up a responsive social listening strategy, including addressing the voice of the customer (VoC). Here's a closer look at what ...
  • Mastering the Language of Email MarketingEmail Marketing
    "Every industry has its own language," writes DJ Waldow in an article at MarketingProfs. "The email marketing community, too, has its own jargon that sets it apart. And if you ...
  • Three Things You Must Do Before You Increase Email FrequencyEmail Marketing
    Frequency has become an increasingly hot topic for email marketers. A recent article in The New York Times, for instance, reports research results from marketing firm Responsys that show large ...
  • Three Tips for Setting Up Google Analytics Search Engine Marketing
    In a recent post at Search Engine Watch, Rob Chant notes that if you're doing any marketing at all, measuring the performance of your website is still critical to your ...
  • Three Tips for Monitoring Your Competitors on Social MediaSocial Media
    Marketers the world over are using social media not only to connect with customers and prospects, but also to see how well their competition is doing. As the wired social world ...
  • Four Ways to Determine How Well Your Holiday Emails WorkedEmail Marketing
    You may still be a bit worn out from a crazed holiday season, and you might not want to think about in-depth analysis and reporting. But, as Kelly Lorenz of ...
  • Cool Tools for Checking Out Your SEO CompetitionSearch Engine Marketing
    In a recent post at Search Engine People, Wayne Barker notes that keeping up with SEO trends can be truly challenging, even for those who work within the industry. Staying ...
  • Three Crucial Ways Web Analytics Can Help You in 2011B2B Marketing
    "Right now, the [Web analytics] industry places far too much value on the measurement side of our work, especially compared to the output side," says Evan LaPointe in an intriguing ...
  • Four Keys to Finding Better KeywordsSearch Engine Marketing
    In a recent guest post at It's All About Revenue, Brian Posnanski shares tips on finding just the right keywords to boost standings in search results. "Keywords are the ingredient ...
  • How Uplift Modeling Can Help Improve Your ROIEmail Marketing
    "[I]n an effort to reach as many customers as possible at minimal financial cost," writes Mark Smith at Chief Marketer, "many marketers overlook the pricey consequences that can result from ...
  • Make the Case for Social Media Campaigns With Metrics the C-Suite RespectsMarketing Analytics
    Earlier this year, McDonald's ran a Foursquare Day promotion that encouraged check-ins with the chance to win $5 and $10 gift cards. At first, the campaign's trivial outlay of $1,000 ...
  • Five Ways to Optimize Email Campaigns for Better Link ReportsEmail Marketing
    Reporting on click-throughs is an important way of determining how engaged your audience is, notes Andy Shore in an article at MarketingProfs. However, "a lot of email marketers throw around ...

Results for Marketing Quick Reads » Metrics & ROI: 1 - 25 of 184
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