Last week for SocialTech early bird + save $100 more with code BEMINE. Register now »

Benefit of PRO Membership Benefit of PRO membership

Marketing Quick Reads

Access hundreds of our Public Relations resources here. Select any of the popular topics below to narrow your search.

More Marketing Topics

SEARCH thousands of marketing articles, seminars, Take 10, case studies, research, and downloads


MarketingProfs Today

Get new marketing updates delivered to your inbox! Sign up for MarketingProfs Today for FREE!


Get to the Po!nt Newsletters

Bite-sized topic-specific newsletters on B2B Marketing, Content Marketing, Email Marketing, Search Engine Marketing, Small Business, Social Media and more. Sign up for one, two or all...for FREE!


Sign Up for Get To The Po!nt Newsletters

Unlimited Seminars for a Year

Try PRO Membership and get 35+ online seminars plus access to our whole seminar library.

Try Membership Today

What Our Members Say

CustomersCheck out what our members say about Marketing Profs.
Read more

Marketing Quick Reads: Public Relations

Get unlimited access to all of our exclusive marketing resources Try Membership Today
  • The King is Dead, Long Live the KingMarketing Inspiration
    As it files for bankruptcy, the once-mighty General Motors faces a public-relations crisis of tremendous proportion: How does it convince customers, employees, suppliers and the American public that it not ...
  • Case Study as Mirror: Reflect Your Audience's ConcernsHigh-Tech Mktg & Sales
    Imagine this scenario: Your engineering team is about to close out a flawlessly executed systems job, and your customer is thrilled because the solution is already performing beyond expectations. ...
  • Now That's a Good Release!Small Business
    "As many of you know," begins an article in a recent edition of the Editorial Emergency newsletter, "[cofounder Julia Rubiner has] been cranking out publicity communications—bios, press releases, one-sheets, corporate ...
  • Try not Pitching at AllSmall Business
    Valeria Maltoni receives four or five press releases on a typical day—and most leave her singularly unimpressed. "'I think you're fabulous' may seem like a good idea for a subject ...
  • The Two-Edged Sword of the TestimonialSmall Business
    Holly Buchanan opens a post at the FutureNow blog with a pair of seemingly contradictory ideas: that testimonials work very well and that they don't work at all. Both are ...
  • The Deep Pockets of ChattersCustomer Insight
    Do Chatty Cathies spend more money online than other cyber citizens? New research says indeed they do. A recent survey of regular online shoppers from BoldChat and Bravestorm, LLC presents ...
  • Be Professional: Act Like It's a Cocktail PartyMarketing Inspiration
    You might have seen the PSA in which a teenage cyber-bully reads her hateful words from the podium of a school assembly. The absurdity of the scene illustrates a disconnect ...
  • Tell It Like It IsMarketing in a Downturn
    We can't escape bad news—story after story about layoffs, closures and falling profits. It's only natural that employees are worried about the safety of their jobs. "Am I next?" they undoubtedly ...
  • Too Smart to Lose Social Media
    Last year, Southwest Airlines refused passage to two young women for obnoxious behavior. The ladies immediately went out and told the press they weren't permitted aboard because they were "too ...
  • Me, Myself and My CompanyMarketing Inspiration
    Especially in the last few years, the concept of personal branding has begun to take hold. Many of your employees now see themselves—and not just your company—as a brand they ...
  • Now That's Good FeedbackSmall Business
    You're having a casual conversation with someone from your customer-service department when he makes an offhand statement: "Oh, you should hear how much customers love [fill in employee name/company product]." ...
  • It's Not Me, It's YouSmall Business
    Good PR doesn't come cheap, and if you're not seeing results from your agency, it's only natural to consider other options. But before firing your agency, Todd Defren at the ...
  • Take the Twit out of TwitterMarketing Inspiration
    In a post at his blog, David Reich recounts the story of a PR executive who wasn't exactly thrilled about traveling to Memphis for a meeting with clients. Unfortunately, the ...
  • The Right Way to Join the FraySmall Business
    In a post at the MarketingProfs Daily Fix blog, Mack Collier tells the story of Alison Heath, the director of marketing for a small company that received favorable coverage from ...
  • Throw the Curve!Small Business
    In his roles as a successful blogger and an executive at Ogilvy, Rohit Bhargava works on both sides of the public-relations equation. The juxtaposition gives him a unique perspective on ...
  • The 411 on 420Marketing Inspiration
    You log on to your computer and discover—splashed across the news section of your homepage—a candid snapshot of your celebrity spokesperson inhaling from an enormous bong. Quick, what do you ...
  • Loose Lips: You Know Exactly What They Do to ShipsSmall Business
    Despite the obvious benefits of Web 2.0, the largely unregulated world of social media also poses some unique challenges for companies concerned about a host of issues ranging from legal ...
  • Embrace the RebukeMarketing Inspiration
    If you've ever been to Fort Collins, Colorado, you've likely ventured to the outskirts of its historic district to sample popular beers like Fat Tire and 1554 at New Belgium's ...
  • We're Corporate! We're Capable! B2B Marketing
    "To get a running start on 2009 projects, yesterday we googled-up some corporate capability brochures to get some ideas," writes Dave J. in a recent B2Blog post. "Immediately, I was ...
  • What Does 'Embargo' Mean Again?Marketing Inspiration
    Last year, Chris Anderson of Wired magazine made news with the controversial decision to publish the email addresses of PR practitioners who consistently bombarded him with irrelevant pitches. Now, Michael ...
  • So Many Tweets, So Little TimeSocial Media
    You already know why you need to be on Twitter. And if you've taken the leap into the great microblogging beyond, it's likely you've come across some issues: It takes so ...
  • Are You Lazy in the Email Department?Small Business
    The informality and low cost of email has changed the way we communicate—but not always for the better. In a post at her Marketing Interactions blog, Ardath Albee reminds us ...
  • Testify!Small Business
    "Testimonials are critical to any website that's marketing or selling products or services," says Rick Sloboda of Webcopyplus. To make his point, he cites the Robert Cialdini book Influence: Science ...
  • Stacking the DeckMarketing Inspiration
    If you use Twitter the way Mack Collier does, you might feel overwhelmed as you try to keep up with the constant stream of conversation, and stay connected with actual ...
  • Shut Up and Listen. Please.Small Business
    "Most people are not very good listeners," write Don and Sheryl Grimme in The New Manager's Toolkit. The reason, the say, is that we spend our days juggling personal and ...

Results for Marketing Quick Reads » Public Relations: 26 - 50 of 103
Previous 1 2 3 4 5 Next

 

Join over 434,000 members ... SIGN UP!

My email address is and I'd like my password to be .

Already a member? Sign In!

My email address is , and my password is .


Better Business Bureau Seal