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Marketing Quick Reads: Public Relations

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  • Throw the Curve!Small Business
    In his roles as a successful blogger and an executive at Ogilvy, Rohit Bhargava works on both sides of the public-relations equation. The juxtaposition gives him a unique perspective on ...
  • The 411 on 420Marketing Inspiration
    You log on to your computer and discover—splashed across the news section of your homepage—a candid snapshot of your celebrity spokesperson inhaling from an enormous bong. Quick, what do you ...
  • Loose Lips: You Know Exactly What They Do to ShipsSmall Business
    Despite the obvious benefits of Web 2.0, the largely unregulated world of social media also poses some unique challenges for companies concerned about a host of issues ranging from legal ...
  • Embrace the RebukeMarketing Inspiration
    If you've ever been to Fort Collins, Colorado, you've likely ventured to the outskirts of its historic district to sample popular beers like Fat Tire and 1554 at New Belgium's ...
  • We're Corporate! We're Capable! B2B Marketing
    "To get a running start on 2009 projects, yesterday we googled-up some corporate capability brochures to get some ideas," writes Dave J. in a recent B2Blog post. "Immediately, I was ...
  • What Does 'Embargo' Mean Again?Marketing Inspiration
    Last year, Chris Anderson of Wired magazine made news with the controversial decision to publish the email addresses of PR practitioners who consistently bombarded him with irrelevant pitches. Now, Michael ...
  • So Many Tweets, So Little TimeSocial Media
    You already know why you need to be on Twitter. And if you've taken the leap into the great microblogging beyond, it's likely you've come across some issues: It takes so ...
  • Are You Lazy in the Email Department?Small Business
    The informality and low cost of email has changed the way we communicate—but not always for the better. In a post at her Marketing Interactions blog, Ardath Albee reminds us ...
  • Testify!Small Business
    "Testimonials are critical to any website that's marketing or selling products or services," says Rick Sloboda of Webcopyplus. To make his point, he cites the Robert Cialdini book Influence: Science ...
  • Stacking the DeckMarketing Inspiration
    If you use Twitter the way Mack Collier does, you might feel overwhelmed as you try to keep up with the constant stream of conversation, and stay connected with actual ...
  • Shut Up and Listen. Please.Small Business
    "Most people are not very good listeners," write Don and Sheryl Grimme in The New Manager's Toolkit. The reason, the say, is that we spend our days juggling personal and ...
  • The Cocktail Party RuleMarketing Inspiration
    In a post at Gapingvoid, Hugh MacLeod tells the story of a superstar blogger who publicly congratulated a corporate competitor for joining the blogosphere. In her "welcome to the neighborhood" ...
  • A Win-Win ScenarioMarketing Inspiration
    A post at the Responsible Marketing Blog highlights some companies that aligned marketing campaigns with the recent election. "With estimates of turnout exceeding 130 million people," it says, "Election Day ...
  • Your Twitter ID and YouMarketing Inspiration
    If you attended MarketingProfs' Digital Marketing Mixer, you would have heard keynote speaker Gary Vaynerchuk bemoan his choice of Twitter ID: GaryVee. In retrospect, he said, the handle—chosen quickly for ...
  • Take the Drama OfflineMarketing Inspiration
    In a video from BNET, Edward Muzio of Group Harmonics explains how email conversations can start unnecessary fights. "It happens all the time," he says. "It starts out as a ...
  • Mission ControlSmall Business
    "We are bombarded with messages that tell us the how, why, should and must of business," says Karen Swim in a post at Words For Hire. "Much of the information ...
  • Yammer to Keep It TogetherSocial Media
    Imagine if you could take Twitter and make it exclusive to your company. Surprise!—you've created Yammer. With a three-month free trial, and provided everybody has a legit company email, enterprises ...
  • Don't Worry, No One's LookingMarketing Inspiration
    When Tate Linden of Stokefire began to see a number of obscure blog posts touting a heretofore unknown competitor as the world's "first naming company," he thought he should check ...
  • Meltdown MarketingSmall Business
    Marketing budgets often take a hit during economic downturns. And whether your department experiences a cutback, or you're simply on the hunt for inexpensive ways to increase your reach, Jenni ...
  • Ranting and RavingMarketing Inspiration
    Back in 2006, a group of friends decided to play a practical joke on a colleague obsessed with his Jaguar—they covered the S-Type sedan with thousands of colorful Post-it notes. ...
  • Dinner-Party PRSmall Business
    In a post at Silicon Alley Insider, Jason Calacanis says start-up companies don't have to splash out $10,000-a-month retainers—or even hire in-house PR—to get the right exposure. These are only ...
  • How to Blow It in Five Words or LessB2B Marketing
    Nothing irks Steve Roesler more than when a speaker diminishes himself in five words or less. What may seem like courtesy when you're making that B2B sales pitch could actually ...
  • Red-Hot WhitepapersSmall Business
    If you're writing a whitepaper—or plan to include one in your marketing strategy—you should check out a premium article at MarketingProfs.com in which Steve Hoffman provides an in-depth list of ...
  • Are You a Leader to Follow?Small Business
    In a post at Harvard Business Online, John Baldoni says true leadership has little to do with your position on an org chart. Just because you have an executive title, ...
  • When the Big Boss Blogs ...B2B Marketing
    Is this the beginning of the end for the CEO blog as client outreach? A report by Forrester Research seems to think so, according to a recent article by Christine ...

Results for Marketing Quick Reads » Public Relations: 26 - 50 of 88
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