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Marketing Quick Reads: Public Relations

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  • Being Green: It Ain't EasySmall Business
    In a blog post, Beth Ziesenis recalls working at a Colorado dude ranch, and being asked to put placards in guest rooms urging water conservation. They were intended to save ...
  • Laugh 'Til You CryMarketing Inspiration
    The U.S. Campaign for Burma has attracted a wide range of talent for PSAs protesting the country's oppressive military dictatorship. Many of its videos—say those from Sarah Silverman and Jason ...
  • What Will You Do if Your Brand Gets Jacked?Marketing Inspiration
    In a post at his blog, Jeremiah Owyang discusses the case of artist Nadia Plesner, who produced a t-shirt depicting an impoverished child holding a Louis Vuitton bag and a ...
  • Passengers: Your Captain Has Screwed UpMarketing Inspiration
    You probably know the approach pattern at your home airport very well. So what would you think if your plane were about to touch down when it suddenly jerked skyward, ...
  • Meet the PressSmall Business
    After reading an article at CareerBuilder.com about things you should avoid in a job interview, Nettie Hartsock was inspired to come up with her own list of dos and don'ts ...
  • Give to ReceiveSmall Business
    When you work with the media, your first priority is probably figuring out what they can do for you. But Christina Kerley—widely known as CK—says the greater long-term payoff lies ...
  • Stronger Words, Louder MouthsSmall Business
    At his blog Damn! I Wish I'd Thought of That!, Andy Sernovitz discusses something unusual he noticed on the refrigerator at his office. A colleague had gone to the trouble ...
  • Get GoredMarketing Inspiration
    In a post at his Web Ink Now blog, David Meerman Scott links to this video of Al Gore's recent appearance on 60 Minutes, and opines on the former vice ...
  • Release Me (Please!)Marketing Inspiration
    A few years ago, Tom Foremski wrote a blog post with the superb title "Die! Press Release! Die! Die! Die!" "Press releases are nearly useless," he said, citing an enormous ...
  • How Well Does Your Copy Flow?Small Business
    When writing copy for a brochure, press release or advertisement, you spend lots of time choosing the right words to convey your message. But Kelly Robbins of The Copywriting Institute ...
  • The Wisdom of the In CrowdMarketing Inspiration
    Every high school has at least a few popular girls. Though they're rarely the prettiest or the most charming, they rule their social scene with a cynicism that would make ...
  • How to Avoid Ticking Off the (Ever-Sensitive) BlogosphereSmall Business
    Ever worry about what happens when you annoy the million-headed monster known as the blogosphere? Well, worry no more. After hosting a lively panel at this year's SXSW conference with ...
  • Social Security ShenanigansMarketing Inspiration
    Everyone knows you're supposed to guard your social security number like a state secret. After all, those nine digits are the open sesame for criminals who want to run up ...
  • Setting Your Evangelists on TrackSmall Business
    In a post at the Church of the Customer Blog, Jackie Huba asks a question you've probably faced at some time: How do you handle a customer evangelist who is ...
  • Customer Service the Lexus WaySmall Business
    In a post at the Mavericks at Work blog, Bill Taylor discusses how Lexus follows through on the lofty ideals spelled out in its covenant, which asserts (1) Lexus will ...
  • Think Twice Before Hitting SendSmall Business
    We talk a lot about the importance of creating a personalized pitch when you want to send a great story idea to bloggers and journalists. Yet if you still think ...
  • Why You Shouldn't Click This LinkSmall Business
    David Meerman Scott's Web Ink Now blog has a post entitled "Do not read this post." If you're anything like us, the first thing you'll read is that post. Immediately. ...
  • Pay Attention to Your SurroundingsSmall Business
    Anyone walking through the streets of London will see an omnipresent warning painted on the pavement at busy intersections: Look Right. It's a reminder that you're in a country where ...
  • How to Prepare for a Media InterviewSmall Business
    You've convinced a journalist to profile your company or to use you as a subject matter expert. How should you prepare for the interview? Jordan Behan, who blogs at Tell ...
  • Are You a Thought Leader?Small Business
    You may have heard the phrase thought leader bandied about. It means someone who is a trusted resource in his or her field of expertise. Although some thought leaders contribute ...
  • What to do When Your Media Contact Changes JobsSmall Business
    It's bound to happen. After cultivating a mutually beneficial relationship with a journalist, you receive a mass email with the news that the person is leaving the company. What should ...
  • Learn from the QueenSmall Business
    Christina Kerley watched The Queen (a movie chronicling the British royal family's PR crisis following Princess Diana's death) with the sharp eyes of a marketing consultant. "What struck me about ...
  • Make Nice With BloggersSmall Business
    Getting a well-established blogger to cover your product or service can be a marketing coup that raises your company’s visibility and leads to sales. But before you dash off stream-of-consciousness ...
  • Say It Like You Mean ItSmall Business
    Interviews with reporters and bloggers can be tricky propositions. On one hand, they provide free editorial coverage for your company and give you “expert” credibility. On the other, you have ...
  • Find Business Opportunities at Your Chamber of Commerce Small Business
    You could be missing out on remarkable networking opportunities if you aren’t participating in at least one Chamber of Commerce. Take the example of MarketingProfs blogger Lewis Green, who belongs ...

Results for Marketing Quick Reads » Public Relations: 76 - 100 of 103
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