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Marketing Quick Reads: Public Relations
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- Think Twice Before Hitting SendSmall BusinessWe talk a lot about the importance of creating a personalized pitch when you want to send a great story idea to bloggers and journalists. Yet if you still think ...
- Why You Shouldn't Click This LinkSmall BusinessDavid Meerman Scott's Web Ink Now blog has a post entitled "Do not read this post." If you're anything like us, the first thing you'll read is that post. Immediately. ...
- Pay Attention to Your SurroundingsSmall BusinessAnyone walking through the streets of London will see an omnipresent warning painted on the pavement at busy intersections: Look Right. It's a reminder that you're in a country where ...
- How to Prepare for a Media InterviewSmall BusinessYou've convinced a journalist to profile your company or to use you as a subject matter expert. How should you prepare for the interview? Jordan Behan, who blogs at Tell ...
- How Well Do You Know Your Customers?Small BusinessMost small business owners think they know their customers. But if you start probing, you discover many are actually guessing or using anecdotal evidence that may or may not be ...
- What to do When Your Media Contact Changes JobsSmall BusinessIt's bound to happen. After cultivating a mutually beneficial relationship with a journalist, you receive a mass email with the news that the person is leaving the company. What should ...
- Learn from the QueenSmall BusinessChristina Kerley watched The Queen (a movie chronicling the British royal family's PR crisis following Princess Diana's death) with the sharp eyes of a marketing consultant. "What struck me about ...
- Make Nice With BloggersSmall BusinessGetting a well-established blogger to cover your product or service can be a marketing coup that raises your company’s visibility and leads to sales. But before you dash off stream-of-consciousness ...
- Say It Like You Mean ItSmall BusinessInterviews with reporters and bloggers can be tricky propositions. On one hand, they provide free editorial coverage for your company and give you “expert” credibility. On the other, you have ...
- Find Business Opportunities at Your Chamber of Commerce Small BusinessYou could be missing out on remarkable networking opportunities if you aren’t participating in at least one Chamber of Commerce. Take the example of MarketingProfs blogger Lewis Green, who belongs ...
- Don’t Censor Online FeedbackSmall BusinessNobody likes negative feedback—and in the harsh glare of the Internet, where anonymity often breeds bad manners, complaints left on your Web site can feel especially scathing. It’s understandable to ...
- Should You Publish Real Names When Customers Sing Your Praise?Small BusinessTestimonials—endorsements from respected companies or business leaders—can facilitate selling your products or services. But getting the testimonial is merely the tip of the iceberg. Next, you must decide how to ...
- When to Issue a Press Release Small BusinessSmall business owners—risk-takers who turn personal visions into realities—are understandably passionate when it comes to their work. But like proud parents, they sometimes forget that everyone does not need regular ...
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