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Marketing Quick Reads: Sales

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  • I Knew You'd Be There for MeMobile Marketing
    Belgian beer label Stella Artois has added a splash of engagement to its marketing strategy with Le Bar Guide. Developed by Acrossair, Le Bar Guide is a free app that points ...
  • To the Power of FiveLead Generation
    More than ever, a successful lead-generation program relies on a steady stream of new content. And since the pressure to produce high-quality whitepapers and blog posts can be intense, Ardath ...
  • Ride the Wedding-Dance WaveSocial Media
    Last summer, a happy couple sent ripples through the Net when their video, JK Wedding Entrance Dance, hit YouTube. The video depicted a wedding entourage dancing down the aisle to Chris ...
  • Give 'em What They Want Today!Marketing in a Downturn
    "Retailers have complained incessantly about unfair competition from e-commerce stores," writes Mark Riffey at the Business is Personal blog, "but not enough have done something about it." Online shopping is undeniably ...
  • It's All in How You Say ItSearch Engine Marketing
    Your own keyword analytics data is the most valuable marketing asset of your company, says WordStream’s Larry Kim in an article at MarketingProfs. The data contained in the keyword report ...
  • Showcase Your Brand App-titudeMobile Marketing
    Ever wish you could take your favorite Web strategist with you wherever you roam? Well, sure enough, now you can. App developer MotherApp brings you the Web Strategy iPhone App, which ...
  • Are You the Missing Link?Lead Generation
    "Without some of us even noticing," writes Brian Carroll in an article at MarketingProfs, "[LinkedIn] has developed into a useful lead-generation tool for marketers and salespeople who are looking to ...
  • Taking Groupthink Up a NotchSocial Media
    News flash: LinkedIn still boasts one of the largest, tightest-knit collections of professionals in the social-networking space. And now it wants to be even more useful to marketers. Custom Groups ...
  • Let's Move It, People!B2B Marketing
    It's a question that haunts B2B product retailers when sales are down: "How do we move this excess inventory?" Cutting prices, offering two-for-one deals, or announcing blow-out sales to regular ...
  • May I Make This Annoying for You?Marketing in a Downturn
    "I was at my bank earlier this week, making a deposit, when I saw a display for VISA gift cards," recounts Drew McLellan at his Marketing Minute blog. "I needed ...
  • Times Have Changed, so Have WeCustomer Insight
    Happy New Year! It's a brand-new day—especially when it comes to the American consumer. And that may be good or bad news for marketers, depending on the products they sell ...
  • Hop Aboard the Search ExpressSearch Engine Marketing
    As Max Starkov writes in an article at Hotel Interactive, the hotel industry is the perfect candidate for managing customer relations via mobile devices. "Using the mobile space to provide ...
  • Show Me the Mobile Money!Mobile Marketing
    You recently got the skinny on Square, the service that turns your iPhone into a card-swiping device. Here's another quick, easy and secure way to flow payments to your business ...
  • Score!Lead Generation
    You probably use a lead-scoring system to answer a number of questions—for instance, to determine whether a lead is ready for your sales team or needs to be nurtured. "Much of the ...
  • That's Mine! My Name's on It!Social Media
    Let's say you sell trendy furniture for family-friendly prices. What's the best way to push product and spread brand awareness? Well, you could try developing and offering: A showroom. Pros: People ...
  • Back off or I'll Buy TheseCustomer Insight
    We've all done it: let out a groan when entering a grocery store packed with people. Ugh. But did we ever consider how a crowded shopping situation might affect our ...
  • Careful How You Link UpEmail Marketing
    "Links allow your readers to select which offer or detail they want to understand better or read more about, without distracting them with information that may not be useful," writes ...
  • I Just Love to See RedMobile Marketing
    Finally, a barcode-scanning app that works like a charm. For a mere $1.99 at the App Store, RedLaser, an application developed by Occipital, turns any iPhone into a functional barcode ...
  • Eyes Wide OpenLead Generation
    For small and midsize businesses, the advent of social media has created a host of lead-generating opportunities. LinkedIn, Facebook, Twitter, and other social media have leveled the playing field for ...
  • The Word on the (Virtual) StreetEmail Marketing
    In a recent post at the Retail Email blog, Chad White highlights a host of interesting takeaways from this month's Winter Email Insider Summit. Among them are some hot email marketing tactics you may ...
  • Pay Up or Square UpMobile Marketing
    PayPal made it possible to start an online business that transcends physical boundaries. Square takes that notion a step further, making it easier for you to process credit cards or ...
  • Sounds Good to Me!Email Marketing
    "I know I have said it a million times in speeches, articles and in person," writes Dylan Boyd at The Email Wars blog, "but telling someone 'thanks' is one of ...
  • Clean Up Your ActHigh-Tech Mktg & Sales
    The number of leads generated by an outbound-marketing campaign should closely resemble the number of real customer opportunities you have waiting for follow-up, and the type of leads should mirror ...
  • Just Leave Me Alone!Email Marketing
    You wouldn't add random people to your email list without their permission—you know better than that—but perhaps you're willing to take liberties with the email addresses of prominent bloggers like Chris Brogan. ...
  • Where Everybody Holds Your NameMobile Marketing
    If there's anything Second Life has taught us, it's that people like having a place to come back to—a virtual hideaway where you're always well-coiffed and surrounded by friends, and ...

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