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Marketing Quick Reads: Sales

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  • Give Away the Good StuffMarketing Inspiration
    "If you want to create something very good," says Tom Peters, "it takes time, energy, and sometimes money." That, he argues, is exactly why you should give away your finest ...
  • Hey, Pop! We Can Do This!Email Marketing
    According to Kara Trivunovic and Andrew Osterday, most mom-and-pop businesses can't do much with email marketing advice that concentrates on sophisticated topics like multivariate testing, dynamic content development and data ...
  • Dare to Go Viral, Part OneSocial Media
    There's a school of thought that asserts going "viral" is a random occurrence. There is no formula, algorithm or logic that dictates what does and doesn't become a mainstream hit ...
  • I Make the Decisions Around HereCustomer Insight
    Oh, the dreaded negative customer review: shoppers love to read it, and marketers live in fear of it. Marketing teams across the land have been trying to develop strategies for ...
  • Don't You Dare Disappoint 'EmMarketing Inspiration
    If you attend as many conferences as Mack Collier, you'll develop a keen sense of factors that make the difference between a successful event and an also-ran. In a post ...
  • Love the MIMEEmail Marketing
    In a wide-ranging video interview with BNET, strategist RJ Talyor of ExactTarget discusses a range of email marketing issues, and provides insight on the best way to handle messages sent ...
  • Mobile Marketing Mavens, Oh My!Social Media
    Ah, the mobile phone: we know it well as consumers, and as such are in a perfect position to approach it from a direct marketer's POV. Here are a few ...
  • Stood Up at the AltarSmall Business
    Because your customers will abandon online purchases if they encounter a tedious checkout process, it's critical to make your e-commerce functionality simple and efficient. In a post at the Conversation ...
  • Bear Market? Change Your Tune!Social Media
    Last year, Google and MediaVest reported on a brainwave-tracking study about banner ads. According to the ad giants, banner ads rated a 6.3 in effectiveness—which was said to be a ...
  • That's Definitely Worth the Price!Search Engine Marketing
    You can always find someone willing to sell you a solution for boosting your keyword effectiveness. But in a recent blog post, search marketer PotPieGirl offered her favorite free keyword ...
  • It's a Brand New Day!Email Marketing
    If you've made some recent improvements—whether to your product, service or customer experience—now is the time to trumpet those changes!  A new year, with consumers anxious for a new start, is a great time ...
  • Don't Just Use It, USE It!Social Media
    On the weekend it launched, Apple sold one million iPhone 3Gs—and not just to early adopters and hipsters: stats from ChangeWave suggest iPhone's moving in on the smartphone (read: ENTERPRISE!) ...
  • Boost That ROI Right Now!Email Marketing
    "The news regarding investment in marketing is not good, with many firms cutting their marketing budgets left and right," reports Neil Anuskiewicz in an article at MarketingProfs. Before taking such ...
  • Going Up the Down EscalatorSmall Business
    MarketingProfs' own Roy Young recently asked Barry Judge (CMO of Best Buy) and Jessie Paul (CMO of Wipro) how they planned to stay up in a down economy. An article ...
  • B2B Wisdom for the Hard TimesB2B Marketing
    It happens with every downturn: some companies find ways to thrive. In a recent post at B2B Marketing Confidential, Andy Hasselwander offered some good advice on doing business when the ...
  • Got a Waffling Customer? Push Her Over the Edge!Small Business
    "If you want to avoid being stuck with inventory or downtime during a recession," advises Seth Godin in a post at his eponymous blog, "you might profit from realizing that ...
  • Another Email? Great!Email Marketing
    "In the holiday email season of 2008, retailers turned up the gas on their email campaigns, hoping to salvage what was predicted to be a flat or down consumer spending ...
  • Start It Off With a Bang!Search Engine Marketing
    As the calendar page flips to a new year, now is the perfect time to re-evaluate and refine your search campaigns' lead gen capabilities. In a new MarketingProfs article, William ...
  • This is Only a TestEmail Marketing
    "A great way to capitalize on the democratic medium of email is to put your burning questions, late-night hunches, and out-of-the-box ideas to the test with an A/B split test," ...
  • Hocus-Pocus, Keyword FocusSearch Engine Marketing
    The secret to success in the new year may lie in divining the right keywords. As Christine Churchill says at Search Engine Land, the words you buy in pay-per-click, the terms you ...
  • Time to Get Practical. (Kind of.)B2B Marketing
    It's a recession, folks. They've brought out the "R" word. And everybody's pulling back. Turning in. Acting just plain scared. Gone are the days when a B2B team could take ...
  • Why Don't You Click With Me?Email Marketing
    Chances are good that fewer than 15 percent of your list clicked on at least one link in your last email. "Think about that," says Mark Brownlow in a post ...
  • Time for an ROI MakeoverSmall Business
    In a post at MarketingProfs' Daily Fix blog, Lewis Green ponders an age-old quandary facing marketers: How to prove value to a company's top leadership. "Let's begin by ending the ...
  • Returns and Exchanges? Take It Easy.Marketing Inspiration
    In a post at GrokDotCom, Jeff Sexton puts the winter-holiday quandary in blunt terms: "[Y]ou won't keep profit margins healthy unless you actively take business away from someone—either from direct ...
  • I Know What You Did Last SummerEmail Marketing
    "Online behavior is not limited to purchasing activity alone," says Sheldon Gilbert in an article at MarketingProfs. "To truly understand someone's buying potential, you need to see more than that. ...

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