MarketingProfs' Members Register for B2B Forum 2010 for just $695! (good until 11/30) »

Benefit of Premium membership

Marketing Quick Reads

Access hundreds of our Sales resources here. Select any of the popular topics below to narrow your search.

See More Marketing Topics

SEARCH thousands of marketing articles, seminars, case studies, research, and downloads


MarketingProfs Today

Get new marketing updates delivered to your inbox! Sign up for MarketingProfs Today for FREE!


Get to the Po!nt Newsletters

Bite-sized topic-specific newsletters on B2B Marketing, Customer Insight, Email Marketing, High-Tech Mktg & Sales, Marketing Analytics, Marketing in a Downturn, Marketing Inspiration, MarketingProfs Daily, Mobile Marketing, Search Engine Marketing, Small Business, Social Media and more. Sign up for one, two or all...for FREE!


Unlimited Seminars for a Year

Try Premium Plus Membership and get 40 or more online seminars plus access to our whole seminar library.


What Our Members Say

Check out what our members say about Marketing Profs.
Read more

Marketing Quick Reads: Sales

Get unlimited access to these exclusive marketing resources
  • Look to the Future, ScroogeCustomer Insight
    As the economy sags, consumers are tightening their purse strings. And that's not good for business. This holiday season, the average customer is looking more and more like Scrooge. What's ...
  • I Will Gladly Pay You Today for a Hamburger on TuesdayMarketing Inspiration
    Once upon a time, when customers didn't have enough money to make an immediate purchase, they would put it on layaway. Laya-what? you ask facetiously. "Doesn't that involve some kind ...
  • Sorry, I Have to Grab ThatCustomer Insight
    Things are going great with your new customer. She's interested in that fabulous product you just showed her. You're about to go into a sales pitch to get her to ...
  • How to Get Referrals GaloreSmall Business
    Everybody loves referrals. They're easier to close than non-referrals, make quicker buying decisions and tend to be more loyal—in short, they can often become your most profitable customers. Trouble is, ...
  • Staying on Top in a DownturnB2B Marketing
    With the latest seismic shifts in the U.S. economy, it seemed a good time to check back to Jon Miller's "definitive guide to B2B marketing during a downturn," first presented ...
  • OMG, that looks good!Email Marketing
    If the popularity of the 3G iPhone is any indication—Apple sold over one million units during its first weekend on the market—the smartphone is here to stay. According to Loren ...
  • Cut the Mystery Man ActCustomer Insight
    Is it more effective to tell customers your brand name right away in advertising? Or is it better to create a little mystery, and reveal the brand name only at ...
  • Create a Customer Walk-a-ThonMarketing Inspiration
    When we say "viral marketing" you know exactly what we mean. The question isn't whether to integrate viral elements into your marketing mix, but rather how—and to what degree. But ...
  • Text Your Vote to ...Email Marketing
    In late August, 2.9 million subscribers learned the identity of Barack Obama's running mate with a 26-word text message delivered via SMS (Short Message Service). The announcement joined a trend ...
  • Cool Open-Rate StatsEmail Marketing
    Even if your email campaigns meet goals and deliver great ROI, you probably wonder how you compare to industry standards. If so, you’re going to love the spreadsheet in a ...
  • How to Blow It in Five Words or LessB2B Marketing
    Nothing irks Steve Roesler more than when a speaker diminishes himself in five words or less. What may seem like courtesy when you're making that B2B sales pitch could actually ...
  • Ditch the PitchB2B Marketing
    According to Justin Hitt, B2B sales teams routinely get it wrong when seeking new customers. "The problem is, not every sales person knows who makes a good client," he explains. ...
  • Help Me, Guide Me, Grow My LeadsB2B Marketing
    According to a recent white paper from Pontiflex, online lead generation grew 71% in the 2006-2007 timeframe, more than twice as fast as the online ad market. But conducting a ...
  • Stick to the Script!B2B Marketing
    To ease the pain of cold calling, "A good sales script is essential," says Christine Comaford-Lynch. The perfect script should contain four elements, she says: Start with who you are and ...
  • Give Me a Digital SignSocial Media
    The days of static billboards, posters and traditional advertising signage are numbered. Marketers can now reach their audience in new places. Digital signage will be a $2.6B business by 2010. ...
  • Plug Those LeaksB2B Marketing
    Marketing is making big strides in lead generation these days, "but how kinetic is their nurturing?" asks Ardath Albee. Passive lead generation tools just don't cut it anymore. Instead, marketers need ...
  • We Were Meant to B2B TogetherB2B Marketing
    Should you hire that smart prospect who only has B2C experience? Or does the B2B sales process require a different kind of person (like, say, one with endless patience and tenacity)? John ...
  • No ReservationsSmall Business
    In a recent post at his blog, Seth Godin recounts the experience of arriving at a trendy restaurant for his 6:30 reservation. "We were promptly seated at the worst table ...
  • The Painless Way to Raise PricesSmall Business
    Sooner or later, you're going to raise your prices. An intimidating prospect? Sure, but Drew McLellan says you can implement a price hike without alienating your customers. Just apply a ...
  • Partner Your Product with CareCustomer Insight
    Marketers often entice customers to buy a product by offering a free gift with the purchase. They might, for example, offer a free half gallon of milk with the purchase ...
  • Steering the Delicate SaleCustomer Insight
    Customers can be suspicious of salespeople because their motives are unclear. Do they have the customer's best interest at heart, or are they simply seeking a commission? Researchers have discovered ...
  • Taking the Email PlungeEmail Marketing
    We know that email marketing can add punch to a company's marketing efforts. Yet selling the solution to small business owners (SBO) can be a difficult task. Josh Nason of ...
  • Did He Really Call It a 'Nymphomercial'?Marketing Inspiration
    In a post at his blog, Drew's Marketing Minute, Drew McLellan presents the case of Jay Nussbaum, a novelist who figured he might as well use viral video to promote ...
  • Green with LoveSmall Business
    In the weeks leading up to Valentine's Day, candy aisles across the nation usually take on a distinctly pink, white and red palette. But this year, notes Drew McLellan of ...
  • Do Touch the MerchandiseCustomer Insight
    Despite its merits, online shopping has a severe disadvantage: Customers can't touch the products they find on the Internet. Is tactile sensation a concern, even if you don't sell products ...

Results for Marketing Quick Reads » Sales: 176 - 200 of 213
Previous 1 2 3 4 5 6 7 8 9 Next

 

Sponsored Links

Buy a Link Now

Join over 355,000 members ... SIGN UP!

My email address is and I'd like my password to be .

Already a member? Sign In!

My email address is , and my password is .


HACKER SAFE certified sites prevent over 99.9% of hacker crime.