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Marketing Quick Reads: Sales
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- Network Like Charlie WilsonSmall BusinessIf you've seen Charlie Wilson's War, you'll probably agree that Wilson seemed an eminently likeable and accomplished individual. Tom Peters, who read the book upon which the movie is based, ...
- Moving Forward with Reverse BrandingSmall BusinessAs consumers become increasingly savvy, traditional branding efforts that begin with the brand (e.g. Volvo) and create an association (e.g. safety) get more and more unwieldy. Hence the rise of ...
- Stand and DeliverMarketing InspirationIf the Brady Bunch taught us anything about public speaking, it's that you should always imagine your audience in their underwear. Okay. So there you are, up at the podium, ...
- Putting the V.I. back into V.I.P.Small BusinessThe concept of holding special V.I.P. sales for your best customers and the relatives of employees is nothing new. It's a win-win situation: Those most responsible for your company's success ...
- For Your Advertising ToolboxSmall BusinessAccording to Michael Goodman, small businesses can and should "experiment with various ways of getting the word out to current and potential customers." Here are some innovative tools he has ...
- Sweat the Small StuffSmall BusinessYou might not realize it, but seemingly innocuous decisions such as which credit cards you accept or where you stock products could drive your customers away. Take the example of ...
- What to do When Your Media Contact Changes JobsSmall BusinessIt's bound to happen. After cultivating a mutually beneficial relationship with a journalist, you receive a mass email with the news that the person is leaving the company. What should ...
- Make Sure Your Online Pricing Doesn't Alienate Offline RetailersSmall BusinessThe Internet can create pricing quandaries for small businesses. How should you price your product when you sell direct though your company Web site and ALSO through your channel partners ...
- Duck, Duck, Duck … Goose!Small BusinessWhen starting a new business, you might consider any response to your direct marketing campaigns a reason to celebrate. But before you pop the bubbly, qualify your leads. The hard ...
- Three Tips for Getting Prospective Clients to Call You BackSmall BusinessTechnology has made it easy to avoid unsolicited phone calls. Simply glance at the incoming number and determine whether to take a call or send it straight to voicemail. This ...
- Understand Your Competitive EdgeSmall BusinessSkip Reardon, who blogs at Be Excellent, claims most small businesses don't develop strategies that exploit their inherent advantages. "The point of articulating small business advantages isn't that [they're] better ...
- Pitching Services to Small BusinessesSmall BusinessIf you are a small business marketer who sells consulting services to other small companies, you've probably noticed that few small business owners will turn down free advice. But convincing ...
- Do's and Don'ts for Lead GenerationSmall BusinessMost of us only think about lead generation when things aren’t going so well. It’s a high-pressure situation that can make the array of options overwhelming. Luckily, Ruth Stevens, author ...
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