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Marketing Quick Reads: Brand Management

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  • How Two Brands Found Their Social VoiceSocial Media
    You've heard it said that who you are in social media is an extension of "who" your brand is. But how do you establish a voice on platforms where your ...
  • Five Tips for Building Brand Fidelity With TumblrSocial Media
    Tumblr has become a go-to spot for building social presence. Fashion brands and others are realizing it's a great medium for quickly and easily spreading content—particularly images. Might Tumblr be the ...
  • Three Ways to Enhance SEO With TwitterSearch Engine Marketing
    "While Google has ended its Realtime Search deal with Twitter, search engines are still using social media sites for ranking purposes," says Jillian Stira at the Scholes Marketing blog. And Twitter ...
  • Maximizing Your Brand Presence on Google+Social Media
    Recently, Google+ granted companies the ability to launch brand pages. Its stated goal in doing so was to help users build relationships with any company they "care about." As Google's ...
  • Some Do's and Don'ts of Social UpdatingSocial Media
    It's hard to decide what's appropriate for posting on social networks without an etiquette road map—and harder still when you're doing it as a company, not just as yourself. Amalia Agathou of ...
  • How to Nurture Brand Advocates and Keep Them LoyalSocial Media
    John McTigue believes the number of brand advocates you have is more useful than more-easily-accessible metrics like "How many hits?" or "How many likes?" for online marketing. Advocates are those ...
  • 'Tis the Season for Holiday BrandingSocial Media
    Bored with the usual "Seasons Greetings" client postcard? Use a bit of holiday spirit to warm up your social campaigns! Meghan Gargan has made a list of do's and don'ts ...
  • Five Steps to Clearly Defining Your Brand in a Digital WorldB2B Marketing
    As information disperses across a thousand channels, clearly defining your brand becomes more important than ever. Yet many B2B companies "still don’t have a clear understanding of what their brand ...
  • How to Craft a B2B Position Statement That Boosts Your BrandB2B Marketing
    How important is a well-crafted position statement in today's B2B marketplace? Done correctly, it could be the key to defining who you are—and what differentiates your brand from the competition. According ...
  • How to Use a Fear of Social Media to Improve Your OutreachSocial Media
    At the recent Marketing 2.0 Paris conference, Domino's Ramon De Leon showed how he is blazing social trails at his Chicago pizza shop and laughing off any fears about ...
  • Three At-a-Glance Guides for Mastering Social MediaSocial Media
    Here's some tasty (yet nutritious) eye candy to keep your brand on the right track—and you in a positive mindset. Social media guru Brian Solis has released a set of beautiful ...
  • Quick Tips for Transforming Your Enterprise Into a People-PleaserSocial Media
    The Temkin Group's Bruce Temkin has a six-step philosophy for pleasing users. "The trick to getting customer experience right," he notes in an article at 1to1 Media, "is simply to ...
  • How to Use Social Media to Boost Response the Way Nonprofits DoSocial Media
    You've no doubt seen the reports of organizations like the Red Cross blasting their response rates through the roof by seeking on-the-run mobile donations. But that's just part of the ...
  • Keys to Successful Social Media Monitoring in 2011Social Media
    We recently offered tips for checking out your business rivals through social media monitoring. But what exactly is the state of the customer-monitoring art in 2011?  Lucky for us, monitoring ...
  • The Three Pillars of Social Media ReadinessSocial Media
    As we strive to maintain impressive brand personas in the world of social media, unforeseen challenges can arise—from the inside out. It pays to bear in mind that things invisible to the ...
  • An Easy Way to Manage Multiple Social Media AccountsSocial Media
    If you've been shoehorned, by choice or necessity, into the role of a social community manager, your fingers must ache. It's not easy navigating a multiplicity of social media accounts for ...
  • Four Ways to Get Lost in the CrowdSmall Business
    "It's doubtful that any small business owner sits down to compose a business plan and starts the list with a No. 1 priority such as: Get lost in the crowd," ...
  • Three Tips for Building a Stronger Brand Social Media
    You can't reflect too early or too often on the meaning of your brand, which can change at the chirp of a Tweet. "'Brand' is one of those words," Chris ...
  • Tips for Hiring and Supporting Your Social Community ManagerSocial Media
    Social savvy isn't just about being on the right social networks; it's about knowing how to communicate and troubleshoot on them, too. These waters can be choppy; hence, more and ...
  • Five Key Assets of a Good Social Community ManagerSocial Media
    You've heard a lot about social community managers, but what exactly do they do? In short, they monitor conversations in the social media space (and that takes a lot more than ...
  • Practical Social Media Tips for 2011Social Media
    With the end of the year comes the compulsion to synthesize what we've learned about the ebb and flow of social media in 2010. Toward that end, John Antonios, writing ...
  • Three Ways to Replace a Superstar BloggerSocial Media
    Companies may find themselves in a touchy situation when their established social-media star leaves to pursue other interests. Just what do you do with a famous blog when its author ...
  • Three Ways to Identify Your Brand LoyalistsEmail Marketing
    On any email list, there will be three populations," writes Karen Talavera at MarketingProfs. "[T]he people who love you, the people who like you, and the group who are just ...
  • What You Can Learn From a Portuguese YouTube PhenomSocial Media
    Marketing budgets remain tight, and there's more competition than ever in the high-ROI world of social media. So how can you make your mark? In a post at the Influential ...
  • Four Great Perks of a Facebook Brand PageSocial Media
    When managed well, Facebook's community of 500 million (and counting!) global users is an ideal place for brands to get the message out. But before you start developing dazzling social ...

Results for Marketing Quick Reads » Brand Management: 1 - 25 of 206
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