Quick Reads: Brand Management

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Three Tips When Naming Your Company or ProductSmall Business
A note to our readers: MarketingProfs has decided to cease publication of the Get to the Po!nt (GTTP) newsletters, and this issue of the Small Business GTTP is the last ...
Five Social Lessons for Small Business From Big BusinessSocial Media
Social may democratize the marketing landscape, but big businesses still have the upper hand in terms of best-practices, simply because they have more resources to devote to new media. What's ...
Don't Let Negative Word-of-Mouth Hamper Positive SEOSearch Engine Marketing
"Word-of-mouth is not what it used to be," writes Bob DeStefano in an article at MarketingProfs. "Just 10 years ago, upset customers, or raving fans, could spread their opinion about ...
Pinterest's Impact on Users and on Your BrandSocial Media
We've mentioned Pinterest numerous times—enough to show we're Pin-crazy. But we're not the only ones! To back us up on our Pin interest, Compete has published charts about Pinterest's growth and ...
Facebook Promotions: Do's and Don'tsSocial Media
It can be amazingly confusing to run a contest on a Facebook Page. But breaking any Facebook Terms may result in your page being shut down—so you have to step ...
The Facebook Toolkit You Just Can't Live WithoutSocial Media
Facebook remains the hottest socnet on the block, but its marketing options are so sprawled that it's hard to decide where to begin—or how. Which is why Mashable has compiled a ...
Four Tips for Turning a Website Design Into a Brand ExperienceSocial Media
Small businesses can learn lots from design firm Method's socially appealing philosophy. Case in point: Method's Interaction Design Director Ben Fullerton recently wrote an eloquent article for Fast Company about turning ...
Driving Engagement With the New Facebook Ad Optimization FeaturesSocial Media
Building to its IPO, Facebook unrolled improvements that let marketers optimize ads for multiple actions (not just Likes). In a post at Mashable, Victoria Ransom shares four tips for enhancing ...
Five Ways to Use Facebook Timeline for BusinessSocial Media
The Social Media Examiner has distilled five ways businesses have hit the ground running on Facebook Timeline. You can use these examples to help make your Facebook Timeline richer for storytelling ...
Should You Host Your Blog On-Site or Off-Site?Search Engine Marketing
"Blogs increase your credibility, boost your traffic, and put a personality behind your brand," writes Lindsay Atkinson at the Renegade Search blog. "But how should [a blog] be executed? Should ...
Six Tips for Managing Facebook Brand Timeline PagesSocial Media
We have updated you on some of the major changes to Facebook’s Brand Timeline pages. Now that you feel more familiar with the medium, it’s time for your Community Manager ...
Three Tips for Preserving Your Online Anchor IdentitySearch Engine Marketing
In the push to optimize your Web presence for local search, it's important to avoid techniques that tamper with your anchor identity—the name, address, and phone number contained in your ...
Is Stirring Up Viral Controversy Worth the Risk?Search Engine Marketing
How far would you go to create the sort of shareable content that goes viral? Would you—for instance—risk your reputation with a video that's almost certain to invite accusations of ...
How to Overcome the Social Shakes and Get Your Brand Out ThereSocial Media
It's OK to feel nervous about taking the social leap; it's a vast frontier with lots of possible pitfalls. It can make you feel pretty darned small. But there's a lot ...
Pin It to Win It: How to Boost Your Brand on PinterestSocial Media
The hype on the street is Pinterest, the "online pinboard" that lets users easily "Pin" images/videos they like on "Boards" they've created. Brides, for example, love Pinterest for keeping track of wedding-day ...
How Two Brands Found Their Social VoiceSocial Media
You've heard it said that who you are in social media is an extension of "who" your brand is. But how do you establish a voice on platforms where your ...
Five Tips for Building Brand Fidelity With TumblrSocial Media
Tumblr has become a go-to spot for building social presence. Fashion brands and others are realizing it's a great medium for quickly and easily spreading content—particularly images. Might Tumblr be the ...
Three Ways to Enhance SEO With TwitterSearch Engine Marketing
"While Google has ended its Realtime Search deal with Twitter, search engines are still using social media sites for ranking purposes," says Jillian Stira at the Scholes Marketing blog. And Twitter ...
Maximizing Your Brand Presence on Google+Social Media
Recently, Google+ granted companies the ability to launch brand pages. Its stated goal in doing so was to help users build relationships with any company they "care about." As Google's ...
Some Do's and Don'ts of Social UpdatingSocial Media
It's hard to decide what's appropriate for posting on social networks without an etiquette road map—and harder still when you're doing it as a company, not just as yourself. Amalia Agathou of ...
How to Nurture Brand Advocates and Keep Them LoyalSocial Media
John McTigue believes the number of brand advocates you have is more useful than more-easily-accessible metrics like "How many hits?" or "How many likes?" for online marketing. Advocates are those ...
'Tis the Season for Holiday BrandingSocial Media
Bored with the usual "Seasons Greetings" client postcard? Use a bit of holiday spirit to warm up your social campaigns! Meghan Gargan has made a list of do's and don'ts ...
Five Steps to Clearly Defining Your Brand in a Digital WorldB2B Marketing
As information disperses across a thousand channels, clearly defining your brand becomes more important than ever. Yet many B2B companies "still don’t have a clear understanding of what their brand ...
How to Craft a B2B Position Statement That Boosts Your BrandB2B Marketing
How important is a well-crafted position statement in today's B2B marketplace? Done correctly, it could be the key to defining who you are—and what differentiates your brand from the competition. According ...
How to Use a Fear of Social Media to Improve Your OutreachSocial Media
At the recent Marketing 2.0 Paris conference, Domino's Ramon De Leon showed how he is blazing social trails at his Chicago pizza shop and laughing off any fears about ...