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Marketing Quick Reads: Search Engine Marketing

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  • Go With the Global FlowSearch Engine Marketing
    A local search strategy should include more than just a presence at Google, Yahoo and Bing, says Jay Berkowitz in an interview at the New Times blog. Search marketers should also ...
  • B2B Search Is From MarsB2B Marketing
    …and branding is from Venus. Right? That's what quite a few B2B marketers still believe, says Ben Hanna in a post at Business.com's B2B Online Marketing blog. "Many diehard pros ...
  • We Want More of That Pie!Search Engine Marketing
    When a salesperson talks budgets with a CEO, the chief's eyes may either light up or send sparks, depending on the news conveyed. But when a search marketer brings up ...
  • Good, Good, Good, Good VibrationsSearch Engine Marketing
    Dudes: Are you ready to give off some fresh new surfer vibes? Search engines are constantly looking for new signals they can use to improve the quality of the results ...
  • Five Risks to Take in '10Search Engine Marketing
    In a recent Search Engine Land article, Andrew Goodman predicts that the biggest risk in 2010-2011 for search marketers may lie in working with outdated assumptions about the size and ...
  • You Can Climb This PyramidSearch Engine Marketing
    Before you start soliciting links and becoming active in online communities, it's best to first ensure that your site's content, structure, and design are in peak condition, Virginia Nussey advises ...
  • I Chat for a Good CauseMarketing in a Downturn
    The Great Recession has certainly not spared nonprofit organizations. With contributions down an average of nine percent, many charitable organizations have been forced to cut services. Some even face closure. Fortunately, ...
  • All in Good (SEO) TimeSearch Engine Marketing
    "They say an Internet year is … equivalent to seven normal years," says Kevin Gibbon in a post at SEOptimise—meaning that we can witness seven real-world-years' worth of change in ...
  • You Were Right Here All the Time?Search Engine Marketing
    We recently encouraged businesses to expand their local search horizons and add more local flavor to their national search campaigns. Now, in a post at the Content Rich blog, Jon Wuebben ...
  • Cheers to a New Year of SEOSearch Engine Marketing
    What do bartenders and websites have in common? Both need to be optimized to succeed. So says Jill Whalen in an amusing article at Search Engine Land. She demonstrates how the rules ...
  • It's All in How You Say ItSearch Engine Marketing
    Your own keyword analytics data is the most valuable marketing asset of your company, says WordStream’s Larry Kim in an article at MarketingProfs. The data contained in the keyword report ...
  • Hop Aboard the Search ExpressSearch Engine Marketing
    As Max Starkov writes in an article at Hotel Interactive, the hotel industry is the perfect candidate for managing customer relations via mobile devices. "Using the mobile space to provide ...
  • Careful How You Link UpEmail Marketing
    "Links allow your readers to select which offer or detail they want to understand better or read more about, without distracting them with information that may not be useful," writes ...
  • Dial M for Mobile SearchSearch Engine Marketing
    According to research from SEMPO, more than 64 million US wireless subscribers surfed the mobile Internet in May 2009—almost twice as many as in the previous year. That accounts for ...
  • Picture Yourself at the TopSearch Engine Marketing
    Major search engines now have their own image-search functions that provide image-search listings in regular Web-search results, writes Pandia Search Engine News in a recent article. And although searchers may ...
  • Add Some Local FlavorSearch Engine Marketing
    When McDonald's launched its specialty coffees earlier this year, its banner ads inviting consumers to "McCafé Your Day" were all over the Web. Great branding, but does such online advertising send ...
  • Naughty? Nice? Get the List.Social Media
    In late October, Twitter launched its Lists feature, which might just improve your life in a panoply of organization-friendly ways. The new feature helps you sort your own contacts based ...
  • Short, Sweet and Digging for GoldSearch Engine Marketing
    The purpose of a pay-per-click (PPC) ad, says Nick Usborne, is "to match a thought in a reader's mind and then move that person forward to your landing page with ...
  • SEO Will Cure That SOSSearch Engine Marketing
    Business owner Fran Murdy presented all the symptoms of full-blown Search Overload Syndrome (SOS), Microsoft's term coined in its recent commercials for Bing, when he fessed up in a forum discussion not ...
  • Bring the Mayor to Your DoorstepMobile Marketing
    Few things are as irresistible as a mobile game that lets players rack points up during waiting-room or bus-ride lulls. But if you're a brick-and-mortar shop, or a restaurant, there isn't ...
  • You're Like the Air to MeSearch Engine Marketing
    In a recent post at the Online Marketing Blog, Adam Singer summarizes Charlene Li's keynote at Search Engine Strategies San Jose last summer. Co-author of the business bestseller Groundswell: Winning in ...
  • Don't Sow It AloneSocial Media
    Kevin Nalts, a marketing director who produces hi-lar-ious videos on YouTube under the handle nalts, once joked that after cutting a bazillion notches into his belt, he still has no idea ...
  • Don't Forget Those News GuysSearch Engine Marketing
    Last month, we offered a bunch of options for optimizing your local search advertising. Well, here's a way to extend your local search marketing options even further: through your good-old ...
  • Getting Hot, Hot, HotterSearch Engine Marketing
    Does the URL to your Web page sizzle? In a recent Bloggapedia post, online marketer Bill Hartzer reports on the Alexa Toolbar's popular Alexa Hot URLs list. According to Hartzer, ...
  • Is He a Searcher or a Sleaze?B2B Marketing
    As B2B companies boost their search-marketing efforts, SEO experts are in greater demand. And why not? With search one of the few bright spots in advertising these days, it stands ...

Results for Marketing Quick Reads » Search Engine Marketing: 1 - 25 of 112
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