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Marketing Quick Reads: Search Engine Marketing

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  • How to Fortify Your SEO Against Ranking ChangesSearch Engine Marketing
    In a post at Conversation Marketing, Ian Lurie reports on the disappearance of Google's real-time search—and consequently, the disappearance of up-to-the-minute Twitter feeds from Google. "If you're a bandwagon-driven Internet ...
  • What to Do Before SEOSearch Engine Marketing
    "How can SEO hurt your business?" asks Olga Taylor in an article at MarketingProfs. "Consider a site that is not user-friendly, is repulsive to visitors (or attractive to the wrong ...
  • Three Tips for Creating Credible Online ContentSearch Engine Marketing
    "Why does content matter?" writes Erika Potter at the OrangeSoda blog. "It's simple: credibility. Without credibility, your chance of converting viewers into customers goes downhill fast. It's vital that visitors ...
  • Four Ways to Make Branded Content ShareableSearch Engine Marketing
    A strong search strategy needs content that people want to share with their friends, family and colleagues. But every business faces a serious hurdle: "Branded content is tricky because it's ...
  • Four Ways to Boost SEO Results With Social MediaSearch Engine Marketing
    SEO experts have spent the last decade preaching a gospel of optimized page-level elements and inbound links. "Those things are still important today," Jonathan Lawoyin writes in an article at ...
  • How Identifying Negative Keywords Can Lower Costs and Boost ResultsSearch Engine Marketing
    "Negative keywords can … refine your keyword list and filter out unwanted traffic for your paid-search campaigns," writes Jill Solomon in an article at MarketingProfs. "Excluding specific words or phrases ...
  • An Easy Way to Generate In-House Copy From Non-WritersSearch Engine Marketing
    A successful search strategy relies on strong content marketing—and that means recruiting your company's experts to write articles, blog posts and white papers."For some of us writerly types, content comes ...
  • Three Reasons an SEO Should Learn Programming LanguagesSearch Engine Marketing
    In a post at Conversation Marketing, Ian Lurie argues that every SEO should learn at least two programming languages. And if you think you already meet that standard, consider this: ...
  • How to Present Analytics to Your Leadership TeamSearch Engine Marketing
    "Visits, pageviews, time on site, time on page, unique visitors, conversions, impressions, click-throughs, view-throughs," writes Zack Pike in an article at MarketingProfs, "the list of metrics used to measure the ...
  • How to Make Google's Panda Update Work for YouSearch Engine Marketing
    With one fell swoop, Google's latest algorithm update—dubbed Panda—demoted millions of Web pages. Content farms like Demand Media took a major hit, as did sites with lots of ads and ...
  • Two Key Rules for B2B SEOSearch Engine Marketing
    "White hat search engine optimization (SEO) principles that apply to B2B online marketing also apply to B2C, but B2B is otherwise a different animal," writes Nick Stamoulis in an article ...
  • Five Ways to Search-Optimize Your ImagesSearch Engine Marketing
    Ever wonder how much meaningful traffic or links could come your way if you search-optimized your images? The answer might be, More than you'd expect. So writes Michael Gray in a ...
  • How to Search-Optimize Your Press ReleaseSearch Engine Marketing
    Do you optimize all of your online content? Before you say yes, here's a question: When was the last time a press release received your SEO treatment? "All communications, including press ...
  • SEO and Comment Spam: A Cautionary TaleSearch Engine Marketing
    If your SEO and social media strategies run afoul of best-practices, you might have a bigger problem than diminished Google rankings: Your brand's reputation might take a very public hit. ...
  • Tips for a Smart Mobile Search StrategySearch Engine Marketing
    In a recent Search Agents post, Mary Hayes reports that Forrester Research forecasts "marketing spend on mobile display ads and search will surpass $1 billion in 2011." She advises marketers ...
  • The Five Rs of Search Engine MarketingSearch Engine Marketing
    In a video interview with Web Marketing Today, Bryan Eisenberg offers a 7-minute primer on what he terms the Five Rs of search engine marketing. "I really wanted to demystify ...
  • Four Ways to Search-Optimize Your Site StructureSearch Engine Marketing
    Just as fixing technical issues at your website is an important part of search engine optimization, notes Joost de Valk in a recent post at the Yoast blog, so, too, ...
  • Why You Should Nix 'Black Hat' OptimizationSearch Engine Marketing
    The New York Times recently noticed something odd when performing Google searches on terms as diverse as bedding, skinny jeans, area rugs and grommet-top curtains. "You could imagine a dozen ...
  • Three Ways to Solve Duplicate Content Issues at Your WebsiteSearch Engine Marketing
    Is duplicate content causing indexing issues for your site? In a recent post at the State of Search blog, Nichola Stott describes how multiple instances of similar pages, especially at ...
  • Three Ways to Boost Blog Comments and Your SEO ProgramSearch Engine Marketing
    You might not think of your blog's comment section as an integral part of your SEO strategy. But you should. "If you can get comments on your blog, you'll increase ...
  • Use Your Address to Get Noticed in Google PlacesSearch Engine Marketing
    In a recent post at Search Engine Watch, Peter van der Graaf notes that local search results are becoming more important to the SEO mix. In Google Places, for example, ...
  • How to Fight Offline Decisions That Can Hurt SEO StrategiesSearch Engine Marketing
    Everyone in marketing "has an opinion about how a website should look, function and complement offline marketing campaigns," says a post at the Resource Nation blog attributed to Geoff Kenyon, ...
  • Three Tips for Setting Up Google Analytics Search Engine Marketing
    In a recent post at Search Engine Watch, Rob Chant notes that if you're doing any marketing at all, measuring the performance of your website is still critical to your ...
  • Three Ways to Get Valuable Links From InfluencersSearch Engine Marketing
    "The most successful websites may start with an aggressive initial push to obtain links," writes Samantha Wells at the Daily SEO Tip blog, "but afterwards, it is inevitably the case ...
  • Cool Tools for Checking Out Your SEO CompetitionSearch Engine Marketing
    In a recent post at Search Engine People, Wayne Barker notes that keeping up with SEO trends can be truly challenging, even for those who work within the industry. Staying ...

Results for Marketing Quick Reads » Search Engine Marketing: 26 - 50 of 211
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