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Marketing Quick Reads: Search Engine Marketing

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  • Have Your Cake and Eat It, TooSearch Engine Marketing
    Marketers may think they have to sacrifice site usability to maximize their rankings with the search engines. But the truth is, the most efficient strategy is finding a balance between ...
  • Write? Right!Search Engine Marketing
    How many times have you heard the phrase, "Content is king"? When it comes to search marketing, it's not hyperbole. Content is, well, the key to keywords. "This is the ...
  • Bandage, PleaseSearch Engine Marketing
    All marketers have the same goal for their paid search campaigns: increase conversions while keeping costs down. So when the opposite occurs and a marketer finds him or herself spending ...
  • Searching for the SearcherSearch Engine Marketing
    Many marketers erroneously go about hiring an SEM firm as they would an ad agency. But according to Rimm-Kaufman Group's George Michie, the process is more akin to hiring a ...
  • Too Much of a Good ThingSearch Engine Marketing
    A prospective customer does a search for a product your company carries, and your brand appears in the number one, three, five and seven spots. Terrific, right? Not necessarily. As Shari Thurow, ...
  • That's Definitely Worth the Price!Search Engine Marketing
    You can always find someone willing to sell you a solution for boosting your keyword effectiveness. But in a recent blog post, search marketer PotPieGirl offered her favorite free keyword ...
  • Mix It Up, PeopleSmall Business
    In a post at the HubSpot blog, Prashant Kaw says his small education-oriented Web site has achieved remarkable Google rankings in a category loaded with heavyweight competitors. His dependence on ...
  • You Want to Cut What??Search Engine Marketing
    It’s no secret that when the economy goes south, the first cuts companies often make are from marketing. That could mean "bye-bye search budget" if you don’t take steps now ...
  • Start It Off With a Bang!Search Engine Marketing
    As the calendar page flips to a new year, now is the perfect time to re-evaluate and refine your search campaigns' lead gen capabilities. In a new MarketingProfs article, William ...
  • Hocus-Pocus, Keyword FocusSearch Engine Marketing
    The secret to success in the new year may lie in divining the right keywords. As Christine Churchill says at Search Engine Land, the words you buy in pay-per-click, the terms you ...
  • Cool Cloaking Device!Search Engine Marketing
    Is your website invisible? If it's not designed to be found by search engine spiders, it might as well be. The key to visibility? Keeping content clear and simple. An ...
  • I See You. I Want You.Search Engine Marketing
    Just when you've mastered the whole key word concept, along comes—key pictures? Online retailer Amazon.com has released a free downloadable mobile application for the iPhone and iPod touch that enables ...
  • Now, That's a Powerful Presence!Search Engine Marketing
    A Web site has to accomplish two crucial things in its quest for success: to attract customers, and to hold their attention. To achieve both, optimum site design is critical. As ...
  • If You Wanna Play, You Gotta PaySmall Business
    In a premium article at MarketingProfs, Jeanette Kocsis argues that paid search should be a mandatory component of your marketing mix. "Search is one of the most targeted forms of ...
  • All You Need is PatienceSearch Engine Marketing
    If you're considering a site redesign for the new year, you'll want to optimize it for search engine results. What's the best way to optimize? Jody Nimetz at SEO Space ...
  • Click, Click, Cha-Ching!Search Engine Marketing
    The dream of every marketer for a cost-per-click (CPC) campaign is to increase its effectiveness while staying at or under budget. Kellysearch.com's Matt Lester recently offered some creative ideas to ...
  • My House or Yours?Search Engine Marketing
    With the Search Engine Marketing industry in North America generating more than $10 billion annually, most marketers know that search needs to be a part of their plan. What they ...
  • Might as Well Jump!Search Engine Marketing
    To do search marketing right, it's best to send potential customers who click on your search-engine-generated links to a "jump" or landing page. This page is the gateway to your ...
  • Get Fresh! Go Organic!Search Engine Marketing
    According to comScore, Americans conducted 11.5 billion searches in June 2008, 61.5% of those searches using Google. This is living proof, if we still needed it, that marketers should not ...
  • How to Stop Traffic!B2B Marketing
    In a recent Marcom Writer Blog post, Dianna Huff noted that, while going over her Google stats, she realized that one single archived issue of her newsletter was drawing a ...
  • I Like 'Em Small and FocusedSearch Engine Marketing
    Numerous studies have shown that when it comes to finding business information online, the big search engines may fail to deliver. Outsell, for example, found a 31.9 percent failure rate ...
  • Meltdown MarketingSmall Business
    Marketing budgets often take a hit during economic downturns. And whether your department experiences a cutback, or you're simply on the hunt for inexpensive ways to increase your reach, Jenni ...
  • Treat, Don't Trick, Search EnginesSearch Engine Marketing
    While good SEO boosts site traffic, not all tactics used these days are above-board. Some, designed to "trick" search engines, are not only bad business: they can get your site ...
  • The Right Way to Serve Up LinksSmall Business
    Most Web sites have a page with outbound links. In theory, they serve as a resource for your customers, but Shavkat Karimov argues that, in practice, links pages rarely add ...
  • Peeling Back the Top Few LayersSearch Engine Marketing
    In a recent article at MarketingProfs, Mike Volpe of HubSpot likens search engine optimization to a gigantic onion. There's no end to the number of layers you can peel back ...

Results for Marketing Quick Reads » Search Engine Marketing: 51 - 75 of 90
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