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Marketing Quick Reads: Search Engine Marketing
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- How to Measure that Long TailSearch Engine MarketingYou may have heard of "The Long Tail," a phrase put into popular use by Chris Anderson's article in Wired magazine a few years ago. In a nutshell, it refers ...
- Google's Smarter Than You ThinkSmall BusinessThe more you focus on SEO strategy, the more you might begin to think you can outsmart Google. But Dharmesh Shah argues in an article at MarketingProfs.com that gaming the ...
- Build It and They Will ComeB2B MarketingThe key to getting your site to the top of a B2B keyword search list isn't just content, says Galen DeYoung: "Proper site architecture is also critical," he insists. So ...
- Go Where the Current LeadsMarketing InspirationJohn McCain got people talking when he aired an ad that compared Barack Obama to style-over-substance celebrities like Paris Hilton; but the conversation really picked up when Hilton shot back ...
- Go With the New Kids on the BlockB2B MarketingBrandon Leibowitz is a fan of the new kids on the block when it comes to Web directories. He says there are lots of benefits to advertising with unestablished directories. ...
- Check You OutSmall BusinessPeople used to get embarrassed when they admitted googling their own name—or that of their company—because it seemed vain. Today, though, knowing what shows up on the first page of ...
- I See Riches on the HorizonB2B MarketingThere's a bright future out there for B2B search marketing, if you're just willing to search for it. The number of vertical search options for B2B marketers is steadily moving ...
- Analyze ThisEmail MarketingAccording to Dan Forootan, "Google Analytics has become one of the industry’s most powerful Internet marketing tools, helping advertisers, publishers and Web site owners improve their sales conversion, campaign targeting ...
- R-U the 1-4 Me?B2B MarketingGetting prospects to your Web site through a search engine is only half the battle. Converting them once they're there is the other half—and the tough part. Luckily, Patricia Hursh ...
- Hitting the Pay-Per-Click PlateauSmall BusinessDid you start to abandon your natural search efforts, which gained your site favorable placement in a Google search, when pay-per-click advertising seemed to offer better results? It's not uncommon. ...
- Master Your DomainSmall BusinessIn December, Hollywood learned that the AMPTP—which represents producers in their protracted negotiations with striking writers—hadn't covered its online bases. While the organization owned amptp.org, it didn't control amptp.com. A ...
- How to Search for a Search PartnerSmall BusinessEven if you know exactly what you want, choosing a vendor can be challenging. The decision becomes more complicated when you don’t entirely understand the product or service. Take search ...
- How to Become a Hometown HeroSmall BusinessMaybe you’re not ready to conquer the world just yet. If your business has a regional focus, search engine marketing expert Dan Skeen has some tips for being found by ...
- Two Google Research TricksSmall BusinessEven if Google has been your market research secret weapon for a decade, you may not be using the search engine to its fullest advantage. Few of us do. If ...
- Is Search Engine Advertising For You?Small BusinessThe appeal of search engine advertising, also called paid search, pay-per-click or PPC, is obvious: Your ad appears on the search results pages of search engines like Google and Yahoo! ...
Upcoming Online Seminars
- Getting Brand Exposure with an iPhone App: Easier (and Cheaper) Than You Think December 10 with Carla White
- Choosing Your Facebook Marketing Tactics: Fan Pages, Groups, Ads... or All of the Above? December 16 with Jeff Widman
- A Killer Facebook Fan Page: Building It, Keeping It Fresh, and Integrating It into Your Marketing December 17 with Jeff Widman
Most Popular How-to Articles
- Why 70% of Facebook 'Fans' Don't Want Marketing, and What You Can Do About It by Morgan Stewart
- Ten Steps for Creating a FANtastic Facebook Fan Page by Mari Smith
- The Three Most Popular Social Networks for Business (and Why You Should Use Them) by Paul Chaney
- Yes, Facebook Is a Business Tool by Paul Chaney
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