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Marketing Quick Reads: Segmentation

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  • The Importance of Relevance: A Cautionary TaleEmail Marketing
    "Today I was sad," writes Tara Jacobsen at the Marketing Artfully blog. "I got a message from someone who I like a lot and have been 'friends' with on the ...
  • Why Targeting MattersEmail Marketing
    In a post at her eponymous blog, Elaine Fogel asks how frequently you receive email with content that has no relevance. "I'll bet it's a lot," she says with certainty. ...
  • Three Caveats for Multicultural MarketingSmall Business
    "Are your campaigns reaching the intended audiences?" asks Darren Megarry at MarketingProfs. "That's a key question facing marketing professionals, as the combined wave of technology, communication access, and spending power ...
  • Three Tips for One-to-One MarketingSmall Business
    "[H]ow many of us do one-to-one marketing?" asks Elaine Fogel at MarketingProfs. "I don't mean sending out personalized mass communication. I mean marketing to one person at a time." It ...
  • The End of the 'Average American'Small Business
    "Fifty years ago, the concept of John Doe, an average American in a relatively even society where vast numbers of people had similar consumer needs, was real," writes Karen Talavera ...
  • Email Marketing in the Age of the 'Ultra Managed Inbox'Email Marketing
    For years, writes Stephanie Miller at the Deliverability blog, marketers have enjoyed the linear nature of the email inbox—your newsletters and offers sitting cheek-by-jowl with personal correspondence from a subscriber's ...
  • Four Ways to Impress Customers With Social ResponsibilitySmall Business
    "It's a global trend," writes Geri Stengel at MarketingProfs. "Consumers want to buy from, employees want to work for, and other businesses want supplies from, socially responsible enterprises." So how ...
  • One Thing Most Viral Campaigns Know Up FrontMarketing in a Downturn
    As our recessionary hangover drags on, you're probably thinking of evermore-creative ways to engage customers. But Drew McLellan of the Marketing Minute blog offers this caveat: "As you are crafting ...
  • Five Ways to Improve DeliverabilityEmail Marketing
    "Even in an increasingly real-time Web, email remains a critical channel to embrace for B2B marketing success," says Maria Pergolino in a post at the MarketingProfs Daily Fix blog. "However, ...
  • Warning: This May Electrify the Engineer Geeks in Your AudienceHigh-Tech Mktg & Sales
    Engineers are smart, competitive, time-constrained, and of course geeky. So how does a high-tech marketer connect with such a consumer segment? Give them what they want: smart, funny content that ...
  • Hispanic Marketing Tactics That Work With Savvy ShoppersMarketing in a Downturn
    American businesses spent $5 billion reaching the Hispanic market in 2008, and for good reason. By 2013, Latinos will control 10 percent—or a staggering $1.4 trillion—of the country's buying power. ...
  • How Chick-Fil-A's Email Offer Brought Customers Into Stores Email Marketing
    In a post at the Bronto blog, Julie Waite says you may know Chick-Fil-A recently introduced a Spicy Chicken Sandwich. "What you may not have heard," she notes, "was that ...
  • Facebook Users: Four Key StatsSocial Media
    It's easy to get lost in the Facebook hype. Everybody's on it—but is "everybody" relevant to you? Here's a quick way to find out. Check out Research Spotlight: Facebook, a ...
  • One Easy Way to Make Your Emails More ReadableEmail Marketing
    Writing at the Retail Email blog, Chad White offers some interesting facts about the Baby-Boomer generation. First, by 2015, nearly half of the US population will be age 50 or ...
  • Incite Change in a Moment's TextMobile Marketing
    Good news, nonprofits! At Le Web this year, Her Majesty Queen Rania of Jordan discussed how, in an era when a panoply of tech options are available to us at ...
  • Move Over, Night RiderMobile Marketing
    We like to emphasize that mobile is probably the most personalized technology available so far in the 21st century. And these days, finding ways to incorporate yourself into users' daily ...
  • Time for Tea and TweetsSocial Media
    Remember when we told you about Twitcam, the service that lets you stream live video via Twitter? This is kind of like that, but with more oomph and less lag. Say ...
  • Stay or Go? You Tell Me.Email Marketing
    As subscriber engagement becomes a critical factor in the deliverability rates of email campaigns, removing inactive recipients from your list is more important than ever. To keep your list as ...
  • Chop That up Even FinerB2B Marketing
    "The problem with the word 'segmentation' is that it has lost its meaning," says Andy Hasselwander in a recent post at the B2B Marketing Confidential blog. "Like [saying] 'analytics,' saying ...
  • Add Some Local FlavorSearch Engine Marketing
    When McDonald's launched its specialty coffees earlier this year, its banner ads inviting consumers to "McCafé Your Day" were all over the Web. Great branding, but does such online advertising send ...
  • Where Everybody Holds Your NameMobile Marketing
    If there's anything Second Life has taught us, it's that people like having a place to come back to—a virtual hideaway where you're always well-coiffed and surrounded by friends, and ...
  • Beer Budget, Champagne StyleEmail Marketing
    You might not have the big-time marketing budget of a major retailer—but as the holiday season peaks, don't forget there's a secret weapon in your arsenal. "Email marketing campaigns are affordable, ...
  • Naughty? Nice? Get the List.Social Media
    In late October, Twitter launched its Lists feature, which might just improve your life in a panoply of organization-friendly ways. The new feature helps you sort your own contacts based ...
  • Mom Loves Me BestCustomer Insight
    A new study by the Marketing to Moms Coalition—a not-for-profit group that seeks to share insights about moms to help marketers better engage with them—shows just how much American moms ...
  • Ready, Aim, MarketCustomer Insight
    Direct marketers have long struggled to achieve the ultimate goal of getting the right message to the right person at the right time—and thereby gaining a sale. Now, the advent ...

Results for Marketing Quick Reads » Segmentation: 1 - 25 of 88
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