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Marketing Quick Reads: Strategy

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  • Don't Become a FrenemyEmail Marketing
    "Refer-A-Friend campaigns can be tricky territory," says Kristen Gregory in a post at the Bronto blog. "Let's be very clear: just because someone gives you the email address of their ...
  • Revelations in Marketing AutomationHigh-Tech Mktg & Sales
    IDC's CMO Advisory Practice is in the midst of its 2009 Tech Marketing Benchmark study, gathering marketing research data from hardware, software and services vendors. The study conclusions will inform ...
  • Youth Isn't Always Wasted on the YoungMarketing Inspiration
    You might have mixed emotions—perhaps a blend of envy and awe—when you hear teenage CEOs discuss how they plan to secure venture capital for their second or third startup. But ...
  • Lessons From a Cardboard BoxEmail Marketing
    Mark Brownlow of Email Marketing Reports says he learned a thing or two while working in a cardboard-box factory as a teenager. "The first was the importance of proofreading," he ...
  • Stellar Viral Videos, Pt. ISocial Media
    News flash: mascara is recession-proof! At present, the most popular and recession-resilient videos on YouTube come from the "makeup tutorial" subgenre. Now, don't let those $5 words fool you: this ...
  • That Is So Last WeekMarketing in a Downturn
    "How much do you know about your customers right now, at this moment?" asks John Kembel in an article at MarketingProfs. You can't depend solely on the static nature of ...
  • Stop Blabbing! I'm Here to Buy.Customer Insight
    At the Red Pill Email blog, John Caldwell presents one of the most common questions he receives from Web marketers: "We get great open rates and lots of clicks, but ...
  • Ready for Your Close-up?Email Marketing
    In a post at the Emma blog, Edwin Acevedo tells the story of VideoLink, a video-production company that wanted to highlight its skills in an email campaign that showed off ...
  • Here's Why I'm Worth ItSmall Business
    If you charge a bit more for your product or service, it's more important than ever to tell your customers why you offer a better value than competition that seems ...
  • Peeling This Doesn't Make You CrySearch Engine Marketing
    In an article at the MarketingProfs website,  Mike Volpe explains that SEO is one of the most effective ways to help your customers find you. He compares SEO to a ...
  • You Can Thank Your DVRMarketing Inspiration
    "Television advertising is finally on the cusp of long-anticipated change," says Daniel Frankel in an article at The Wrap. "The popularity of digital video recorders is making that 60-year-old TV ...
  • Take This Plan and Shove It!Email Marketing
    "Lately," says Ken Magill in a post at DIRECT, "I regularly get messages from frustrated email managers whose bosses are trying to prod them into doing something self-destructive." It seems ...
  • Clients Don't Buy Tech, They Buy YouHigh-Tech Mktg & Sales
    Software and software as a service (SaaS) companies are often so enamored with the features of their technologies that they're prepared to shout them from the nearest rooftop, calling out ...
  • Grab for That Brass Ring!Email Marketing
    "I predicted back in January that 2009 would be the year of the email marketer," says Stephanie Miller in a post at the Daily Fix blog. "Times got rough mid-last ...
  • Are You Socially Acceptable?Social Media
    One reason social media sites have caught on like wildfire among users is that, by and large, they operate on basic principles of social decency. Now, be honest: Do your ...
  • Fake It at Your Own RiskSmall Business
    Let's say you visit a site like Yelp.com and discover scathingly negative reviews of your product or service. Making matters worse, only a few of your happy customers have balanced ...
  • Navigate These Waters With CareMarketing in a Downturn
    In an article at MarketingProfs, Christian Shea challenges the conventional wisdom that those who maintain a robust marketing budget are more likely to power their company through the recession. "Massive ...
  • Mind if I Take a Peek?Email Marketing
    In an article at MarketingProfs, Josh Nason suggests you might be letting valuable customer data go to waste. "In every campaign that you send out," he says, "you should have ...
  • Brother, Can You Spare a Quote?Small Business
    Becoming a source for journalists has gotten a little easier thanks to Peter Shankman's site Help a Reporter Out. "I built this list because a lot of my friends are ...
  • When Bad Buzz Happens to Good CompaniesSearch Engine Marketing
    It seems almost inevitable these days: You run a search on your company's name or product and a negative review, remark or blog post appears in the top listings. What do ...
  • The Horror! The Horror!Email Marketing
    Anyone who works in email marketing will have occasional nightmares about a campaign that goes horribly, horribly wrong. And in a post at Don't Drink the Kool-Aid, Jon Bailey tells ...
  • Maximize Your Social-Networking InvestmentMarketing Inspiration
    You don't get to be a social-networking superstar without paying your dues. "The way I look at it," says Jay Baer in a video at his blog, "you ought to ...
  • Stop Repeating YourselfEmail Marketing
    "In the world of multi-channel and [multi]-location opt-in and opt-out, how do you keep your lists in sync?" asks Dylan Boyd in a post at the Email Wars blog. "Can ...
  • Stay and Play, OK?Social Media
    OK. Quick fable: Prior to a trip to Nebraska, Dave Carroll checked his $3500 Taylor guitar with United Airlines. (If you've been online at all recently, you know where this ...
  • OK, but What's My Takeaway?B2B Marketing
    Lots of B2B marketers focus on including a great call-to-action in their copy. But in a recent post at the Marketing Interactions blog, Ardath Albee reminds us that the CTA ...

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