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Marketing Quick Reads: Strategy

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  • Pimp My MagSmall Business
    When we discuss content designed to help your customers, we usually focus on whitepapers and social-media channels like blogs. A custom magazine is another way to connect in a meaningful ...
  • The Seven-Second RuleEmail Marketing
    When subscribers open email messages, you have about seven seconds to answer their most important question: "What's in it for me?" According to Steve Adams, the best way to prove ...
  • Friends Help Friends Boost RankingsSearch Engine Marketing
    "I get by with a little help from my friends." The words of that old Beatles song could well be applied to today's search marketers. After all, there's nothing like a ...
  • The Golden Rule of NetworkingMarketing Inspiration
    "For several months," says Lori Feldman in an article at MarketingProfs, "I've been asked almost weekly to help someone who's just lost a paycheck to find their next one." Sound ...
  • Where Did They Go?!Email Marketing
    If you've noticed an unusual drop in open rates for messages sent to Gmail accounts—and for B2C companies, this could represent a large percentage of subscribers—it's probably not your fault. ...
  • Tornado WarningMarketing Inspiration
    You may have seen the YouTube video: a pair of Domino's employees gleefully preparing food in a shockingly unhygienic manner. Much to the horror of the pizza chain, the video went viral a ...
  • Put a Bug on That WOM!Social Media
    Clearspring Technologies, which has helped everybody from WaPo to UCSF bring their branded wares to the mainstream, has put out a new tool that tells you how popular your widgets ...
  • Your ROI's Sick? Don't Blame the Downturn. B2B Marketing
    Jon Miller wrote an interesting article for MarketingProfs last summer that deserves a second look. Its title: "The Definitive Guide to B2B Marketing in a Recession." ('Nuff said?) One point ...
  • Recession Marketing II: What NOT to CutMarketing in a Downturn
    In Part I, we suggested a few cuts to make in your current marketing budget to help keep your bottom line healthy during these tough times. Now let's take a ...
  • Time for Some Spring CleaningEmail Marketing
    Spring is here, and Karen Talavera wants to clean house. "[N]ow is the perfect time for us to critically re-examine our programs, campaign processes, and messages with a fresh, unbiased ...
  • Have Goals, Can MeasureSearch Engine Marketing
    You closely monitor the results of your paid-search efforts. Shouldn't you do the same for your natural-search program? In a recent MarketingProfs article, Netconcepts' John Thielmann says measuring your natural search ...
  • BTW: We Should Meet IRLEmail Marketing
    "For too long, too many marketers have underestimated the value of email's impact on offline retail," say Lisa Harmon and Alex Madison in a post at the Email Experience Council ...
  • Working Miracles, One by OneEmail Marketing
    "Now more than ever, the email channel in particular is being asked to contribute higher revenue," says Stephanie Miller in a post at the Daily Fix blog. "Yet, we all ...
  • Stream a Little Stream of MeSocial Media
    Email remains one of the least-expensive and highest-converting online marketing techniques out there, but few would argue it isn't past-due for a trendy facelift. Thankfully for the intrepid marketer, there ...
  • Recession Marketing, Part I: What to CutMarketing in a Downturn
    Welcome to MarketingProfs' inaugural issue of Marketing in a Downturn. We are glad you signed on to receive these once-a-week guides to navigating rough economic seas—and safely making it through to ...
  • Here's Looking for You, KidEmail Marketing
    "Effective one-to-one marketing is more than just email," R.J. Talyor states in an article at MarketingProfs. "[Y]our subscribers and customers aren't always staring at their email inboxes. Rather, they're also ...
  • It's OK to Repeat YourselfSearch Engine Marketing
    The news is out: consumers are changing their buying—and search—habits. SearchIgnite reports that users are taking longer to make purchase decisions online: the average time between when they click on an ...
  • I'm Too Sexy for My ShirtEmail Marketing
    Abercrombie & Fitch has built a youth-oriented brand around racy images of shirtless men and scantily clad women, often photographed in provocative poses. Subscribers to the clothier's email campaigns are ...
  • Our Bad!Marketing Inspiration
    When we highlighted Aaron Brazell's SXSW Cheat Sheet a few weeks ago, we made the error of assuming all of our readers would know what those four letters meant. As ...
  • You Sure Are Testy These DaysEmail Marketing
    Just because an email strategy works for one company—even one very like yours—that doesn't mean it will automatically work for you. "This is due to different cultures and expectations," says ...
  • Gimme Shelter! Quick!Social Media
    The iPhone and iPod touch positively swept the Engadget Awards, winning Gadget of the Year, Smartphone of the Year, Handheld of the Year, Portable Media Device of the ...
  • The Times They Are A-Changin'Small Business
    With 2009 well underway, your goals and strategies probably look a lot different than they did just last year. Something that made sense for 2008 might seem antique or laughable ...
  • Beware the SpaminatorEmail Marketing
    The best email offer in the world won't accomplish much if it never reaches your intended recipient. Beware:  there are strong forces at work these days trying their best to block your ...
  • Try Analytics the Natural WaySearch Engine Marketing
    Let's face it. The Web analytics process can quickly turn complex and frustrating. But a recent post at Marketing Jive suggests it doesn't have to be that way—at least for ...
  • I'm In With the In-CrowdEmail Marketing
    "We all like the comfort of the crowd," says Mark Brownlow in a post at the Email Marketing Reports blog. "The knowledge that others went here before us tells us ...

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