Quick Reads: Marketing Strategy

Access thousands of our marketing strategy online marketing resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO Today

Go PRO Now

Get unlimited access to all of our exclusive marketing resources

Dial M for Mobile SearchSearch Engine Marketing
According to research from SEMPO, more than 64 million US wireless subscribers surfed the mobile Internet in May 2009—almost twice as many as in the previous year. That accounts for ...
I Just Love to See RedMobile Marketing
Finally, a barcode-scanning app that works like a charm. For a mere $1.99 at the App Store, RedLaser, an application developed by Occipital, turns any iPhone into a functional barcode ...
Touch up Your Touch-PointsCustomer Insight
In this era of digital communications, your opportunities for connecting with customers, and of providing impressive service, have greatly expanded. But so, too, has the chance of disappointing—or even angering—those ...
The Word on the (Virtual) StreetEmail Marketing
In a recent post at the Retail Email blog, Chad White highlights a host of interesting takeaways from this month's Winter Email Insider Summit. Among them are some hot email marketing tactics you may ...
Let's Go SteadyMarketing Analytics
"The problem with market research is that, while it can generate some pretty actionable insights, it's expensive," says Josh Bernoff at the Groundswell blog. "If you do surveys, it's always ...
What's the Plan, Stan?Small Business
If you're the owner or marketer of a small business and are trying to make sense of wikis, WOM, blogs and buzz, you know the challenges of creating a social-media ...
Picture Yourself at the TopSearch Engine Marketing
Major search engines now have their own image-search functions that provide image-search listings in regular Web-search results, writes Pandia Search Engine News in a recent article. And although searchers may ...
Pay Up or Square UpMobile Marketing
PayPal made it possible to start an online business that transcends physical boundaries. Square takes that notion a step further, making it easier for you to process credit cards or ...
Sounds Good to Me!Email Marketing
"I know I have said it a million times in speeches, articles and in person," writes Dylan Boyd at The Email Wars blog, "but telling someone 'thanks' is one of ...
Clean Up Your ActHigh-Tech Mktg & Sales
The number of leads generated by an outbound-marketing campaign should closely resemble the number of real customer opportunities you have waiting for follow-up, and the type of leads should mirror ...
Just Leave Me Alone!Email Marketing
You wouldn't add random people to your email list without their permission—you know better than that—but perhaps you're willing to take liberties with the email addresses of prominent bloggers like Chris Brogan. ...
Your Moustache Makes a Good PointSocial Media
Ever heard of Movember? It's a movement of men who shave their faces at the beginning of November and spend the rest of the month growing a saucy moustache, which they ...
Chop That up Even FinerB2B Marketing
"The problem with the word 'segmentation' is that it has lost its meaning," says Andy Hasselwander in a recent post at the B2B Marketing Confidential blog. "Like [saying] 'analytics,' saying ...
The Notorious CEOSmall Business
When rapper Biggie Smalls released "Ten Crack Commandments," he intended his lyrical advice for entrepreneurs who operate in a niche—and entirely illegal—industry. "The track is meant to be a crash-course ...
Will This Be on the Test?Email Marketing
"[T]here is altogether too much guessing and not enough proving in email marketing," says Stephanie Miller in a post at the MarketingProfs Daily Fox blog. "With inboxes overflowing, subscriber fatigue ...
Add Some Local FlavorSearch Engine Marketing
When McDonald's launched its specialty coffees earlier this year, its banner ads inviting consumers to "McCafé Your Day" were all over the Web. Great branding, but does such online advertising send ...
Where Everybody Holds Your NameMobile Marketing
If there's anything Second Life has taught us, it's that people like having a place to come back to—a virtual hideaway where you're always well-coiffed and surrounded by friends, and ...
We're Engaged!Email Marketing
According to DIRECT's Ken Magill, a recent announcement from AOL hints at where Internet service providers' spam-filtering techniques are headed, and "what marketers had better start doing if they want ...
The Free-Trial BackfireHigh-Tech Mktg & Sales
It's become standard fare for software vendors to offer free trials to their prospects when they land on Web pages via search or pay-per-click (PPC) advertising. This approach makes sense, ...
Agency DoublespeakMarketing Inspiration
If there's one thing marketers know how to do, it's to make things sound better than they actually are. Consider a drink often requested by Paul Williams at Starbucks—that purveyor ...
Beer Budget, Champagne StyleEmail Marketing
You might not have the big-time marketing budget of a major retailer—but as the holiday season peaks, don't forget there's a secret weapon in your arsenal. "Email marketing campaigns are affordable, ...
Naughty? Nice? Get the List.Social Media
In late October, Twitter launched its Lists feature, which might just improve your life in a panoply of organization-friendly ways. The new feature helps you sort your own contacts based ...
Same Old, Same OldB2B Marketing
Recently, we talked about what a frosty process B2B cold-calling can be. Well, the next step past the cold call can be just as icy: the cold onsite visit. Odds ...
Bah, Humbug to the Downturn!Marketing in a Downturn
Few companies have been spared the ravages of the recession, but some strategies seem to be working to help small businesses stay afloat. In a recent article at Inc., Elizabeth ...
Lying Liars and the Lies They LieEmail Marketing
"Every once in a while," writes Ardath Albee at the Marketing Interactions blog, "I get a bit irked at the irresponsible email practices of companies that play fast and free ...