Quick Reads: Marketing Strategy

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Don't Try That Around HereEmail Marketing
Laura Atkins, in a blog at Word to the Wise, recently invited the blogosphere to comment on a reader's claim that direct-mail catalog marketers would soon begin to rent and ...
Yum! That Smells Good!Social Media
Here's a juicy tidbit to chew on: One of the reasons Facebook is such a force in the social scene is that it makes it easy to catch up with ...
Think of It as Home ImprovementB2B Marketing
"Sending guests into your house through the front door—with no previous knowledge of your floor plan, and no escort from someone who knows the house—seems rather rude," says Justin Talerico ...
Your Proposal: Don't Phone It inSmall Business
Many companies treat a request for proposal (RFP) as if it's a necessary and tedious evil—something you whip together or repurpose from an existing document with cut-and-paste indifference. But Gwyneth ...
Time to Turn This Ship Around!Marketing in a Downturn
"Reality dictates that business turnarounds require economic rebounds," says John Baldoni in a post at Harvard Business Online. "No leader can tweak his operation into success; you need customers to ...
Show Me the Numbers That CountEmail Marketing
"It's high time email marketers assess campaign performance in terms of the business and marketing goals, objectives, and contribution expectations that matter," says Karen Talavera in an article at MarketingProfs. ...
Gesundheit!Small Business
In a Pro article at MarketingProfs, Kathryn Roy discusses seven infectious diseases often found in B2B marketing efforts. And she not only explains how to diagnose each disorder but also ...
Find Out What It Means to MeEmail Marketing
In a post at Deliverability.com, Andrew Kordek acknowledges the ongoing push for relevant email campaigns—sending the right message to the right person at the right time. But despite these discussions, ...
Blog, Meet Tweet. Now, Mesh!Social Media
Here's happy news for intrepid marketers seeking to more easily manage their brand reputations and promote their fab companies: in partnership with Sawhorse Media, Technorati has launched Twittorati, "where the ...
Viewing B2B in 3DB2B Marketing
In the B2B space, developing customer insight is not a simple proposition, says Andy Hasselwander in a recent post at B2B Marketing Confidential. The reason itself is simple: "Companies are ...
Make Sure You Justify That SpendingMarketing in a Downturn
If you're planning a project that will move your company forward during this downturn but might appear more optional than necessary to your employees, consider how the City of Newport ...
Low-Tech and Lovin' ItEmail Marketing
You probably invite customers to join your email list during their online activity, but do you have list-building strategies for offline interactions? Andy Sernovitz uses a post at Damn! I ...
Follow the LeaderMarketing Analytics
"Marketing analytics used to simply be about measuring the hits on your website and the number of opens and clicks on emails," says Lisa Cramer in an article at MarketingProfs. ...
Form the Perfect SEO StormSearch Engine Marketing
Applying SEO best practices like keyword research and link-building is a surefire way to start increasing your search rankings. However, in a recent Search Engine Watch post, Chris Boggs warns ...
Taking eBaby StepsEmail Marketing
"For small businesses, it can be a challenge to look uber-polished and sophisticated with every communication and customer-relationship tactic," says Heather Rast in a post at the Insights & Ingenuity ...
This Business Ain't for the BirdsSocial Media
OK, we admit it: For a platform as popular as it's become, Twitter's surprisingly hard to understand to the untrained eye. What are all those messages? IMs? Forum discussions? Public ...
RU Linked in or Left out?B2B Marketing
Heads-up: It's time to take a fresh look at LinkedIn. That's what Diana Huff says in a recent guest post at the Savvy B2B Marketing blog. "In the last year ...
Take a Deep BreathMarketing in a Downturn
"The business environment is shifting so fast these days that I'm continuously seeing companies jump from one idea to the next in some kind of frenzied attempt to force results ...
Stop Being So MysteriousEmail Marketing
"In email marketing, we seem to tolerate a level of mystery that would not be acceptable in any other channel," says Stephanie Miller in a post at the Daily Fix ...
All You Ever Needed to Know About TwitterSmall Business
Michael Martine considered writing a book on how to make the most of Twitter. Fortunately for us all, however, he chose instead to share his insight—gratis—at Remarkablogger in an extended ...
Can We Link Up Sometime?Search Engine Marketing
What are two of the biggest obstacles companies face in link marketing? Consultant Justilien Gaspard believes they are: (1) developing linkable content, and (2) making people aware of it. In a recent ...
Fight the Killer PhrasesMarketing Inspiration
"You feel a little jittery," says Paul Williams in a post at the Daily Fix blog. "Is it the presentation? Or the pot of coffee you drank this morning while ...
Trust Us, This Is LegitEmail Marketing
"It must be tough to be a financial institution in 2009," says DJ Waldow in a post at the Email Experience Council blog. "I'm not referring to the current financial ...
Get HorizontalEmail Marketing
If you worry that an email with a horizontal (left-to-right) scroll will confuse your subscribers, Dylan Boyd is prepared to disagree. Unless it tests well, he doesn't suggest using this type ...
Quiet on the (Twitter) Set!Social Media
Recently, TubeMogul reported that Twitter refers some of the least-fickle viewers to video sites, with tweeties watching videos 36.91 percent longer than those referred by Facebook, and 49.98 percent longer than ...