Quick Reads: Marketing Strategy

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Watch Your Finger on That TriggerEmail Marketing
"Trigger-based email is when you email a message to a customer in response to certain [behavior] or preferences," Valerie Khoo reminds us in a post at the Sydney Morning Herald's ...
You Too Can Tweet, Part IISocial Media
In last week's installment, we offered step-by-step tips to get you tweeting on Twitter. This week, we offer a few more advanced steps to take, based on Jim Sterne's advice ...
The New Paper-or-PlasticEmail Marketing
"OK, so 'digital-or-print' is the new 'paper-or-plastic,'" says Doug Stern in an article at MarketingProfs. "[So, when is it] more appropriate to stick a stamp on [a marketing message] … ...
Cool It, Speed Racer!Email Marketing
"I am not going to go on a rant [about] adding a 'share this,' 'follow me,' 'digg this,' or another technology to your email programs in order to drive cross-channel ...
Easy There, Mr. PopularMarketing Inspiration
"Social media is cool!" proclaims Chris Brogan in a Pro article at MarketingProfs. "Blogging and podcasts are cool! We're so cutting edge! Twitter is like the future here today, and ...
Glad You Could Join Us!Email Marketing
Smith-Harmon just released its Retail Welcome Email Benchmark Study, which examines best practices at 112 of the Internet's largest retailers. And in a recent post at the Email Karma blog, ...
You Too Can Tweet, Part ISocial Media
Given the recent Facebook redesign, you're probably hearing a lot of yammer about Twitter. If by now you're not familiar with how Twitter can benefit your brand, walk with us ...
That Is So YesterdayCustomer Insight
Important Notice: Your Customer Behavior newsletter will continue to bring you the kinds of articles you've come to expect and enjoy—but now, with a new name! Beginning with this edition, ...
The Easy Way to Slice and DiceEmail Marketing
Even a small company can benefit from email messages tailored to a recipient's specific wants and needs. "Using segmentation," says Michael Clark in an article at MarketingProfs, "customers only get ...
Up, Up, and Away!Search Engine Marketing
We may be in a recession, but that isn't stopping marketers from spending on search. According to the new 2008 annual survey and forecast from the Search Engine Marketing Professionals Organization ...
The SXSW Cheat SheetMarketing Inspiration
"This will be my third year [at SXSW]," says Aaron Brazell in a post at Technosailor, "but I'm a bit surprised, in a down economy, how many people are going ...
Textbook Text MarketingSocial Media
As marketers continue to see good ROI from finely tuned mobile strategies, the humble text message has acquired newfound cachet. And in a recent video posted at the CenterNetworks blog, ...
No Shrinking Violets AllowedB2B Marketing
Shrinking economy? Time to shrink that ad budget. That's the knee-jerk reaction being witnessed at quite a few B2B companies these days. And it may be the exact wrong thing ...
We're Not in Kansas AnymoreSmall Business
If you're new to the world of social networking, or can't understand why it's not working, you might not realize that online communities—like those at Facebook and Twitter—don't care for ...
This Space For RentEmail Marketing
Your e-newsletter is an excellent tool for maintaining customer relationships. But it can also generate income if you offer cool ad space in it. In a recent article at MarketingProfs, Drew Adams ...
Words, Words, and More WordsSearch Engine Marketing
A new trend uncovered by Hitwise reveals that search queries on all major search engines are starting to get longer and longer. In a recent study, the measurement firm found ...
Don't Make This Harder Than It IsEmail Marketing
"I am still unsubscribing from lots of emails in an email account that I no longer wish to use," writes Tamara Gielen in a post at BeRelevant! "While doing so, I've ...
Behold the Golden ChannelEmail Marketing
If you're new to digital marketing, you're not alone—and it's never too late to start making an online impact. This especially holds true with email—which, for many marketers, has proved ...
When the Crowd AttacksSocial Media
On Friday 2/27, Skittles surrendered itself to the Zeitgeist. Visits to Skittles.com led users directly to Wikipedia (later changed to a Twitter search for "skittles," then to the official Facebook ...
I Just Need to Know You CareCustomer Insight
What's the key to keeping customers loyal during the downturn? A new report from Forrester Research says it all comes down to showing that you care. "Customer experience" is the ...
Tell Me More, Tell Me MoreEmail Marketing
Under normal circumstances, Dylan Boyd believes email copy should be clear and concise. He explains his straightforward rationale in a post at the Email Wars blog: "[I]f I get 500-700 ...
Throw the Curve!Small Business
In his roles as a successful blogger and an executive at Ogilvy, Rohit Bhargava works on both sides of the public-relations equation. The juxtaposition gives him a unique perspective on ...
Now, That's a Tiny Window!Search Engine Marketing
In search, you have a very short window of opportunity for engaging your prospect. The key to ensure you get seen through that tiny window: give searchers exactly what they're ...
Hold the HaloMarketing Inspiration
When a company does something extremely well, it's only natural to analyze its leadership and culture in search of best practices. If we become too enamored of Wall Street's latest ...
Sure, I'll Come Fly With You!Email Marketing
It's refreshing when a company seems to get it right, and DJ Waldow uses a post at the Bronto blog to explain why email messages from US Airways impress him ...