Quick Reads: Marketing Strategy

Access thousands of our marketing strategy online marketing resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO Today

Go PRO Now

Get unlimited access to all of our exclusive marketing resources

Get Fresh! Go Organic!Search Engine Marketing
According to comScore, Americans conducted 11.5 billion searches in June 2008, 61.5% of those searches using Google. This is living proof, if we still needed it, that marketers should not ...
A Tale of Two InnovationsSmall Business
The next time your management team meets to determine the fate of a recently introduced product or service, consider a post by Scott Anthony at Harvard Business Online. He argues ...
You Are Carnac the MagnificentMarketing Inspiration
"Predictive statements are all around us, " writes Adam Gordon in the introduction to his book Future Savvy. "[I]n the newspapers, on TV, at conference presentations, in industry reports, consulting ...
CAN-SPAM: My BFFEmail Marketing
Anyone who hears the acronym CAN-SPAM can be excused for assuming it's intrusive and onerous; but in an article at MarketingProfs, Neil Anuskiewicz says the legislated guidelines actually make you ...
You Look Mahvelous!Customer Insight
Let's face it: as consumers, we're not that good at judging the volume of a product (eg, how much liquid is actually in that bottle or glass of juice). Moreover, ...
I Like 'Em Small and FocusedSearch Engine Marketing
Numerous studies have shown that when it comes to finding business information online, the big search engines may fail to deliver. Outsell, for example, found a 31.9 percent failure rate ...
Meltdown MarketingSmall Business
Marketing budgets often take a hit during economic downturns. And whether your department experiences a cutback, or you're simply on the hunt for inexpensive ways to increase your reach, Jenni ...
Staying on Top in a DownturnB2B Marketing
With the latest seismic shifts in the U.S. economy, it seemed a good time to check back to Jon Miller's "definitive guide to B2B marketing during a downturn," first presented ...
Cast Your Fate to the iPodSocial Media
It can be tough and costly to win sympathetic ears for your life-changing service. But the Net—and a wildfire proliferation of iPods—have conceived a powerful ally for you: the podcast. ...
A Clearly Good Marketing PlanSmall Business
"Marketing plans are essential documents for virtually any business," says Tim Calkins in an article at MarketingProfs. "[I]t is hard to do great marketing without a clear plan. Unfortunately, many ...
Cut the Mystery Man ActCustomer Insight
Is it more effective to tell customers your brand name right away in advertising? Or is it better to create a little mystery, and reveal the brand name only at ...
There Goes the NeighborhoodEmail Marketing
No matter how upright you are as a mailer, your good reputation won't follow you to a new IP address: for all an ISP knows, you could be a spammer. ...
Treat, Don't Trick, Search EnginesSearch Engine Marketing
While good SEO boosts site traffic, not all tactics used these days are above-board. Some, designed to "trick" search engines, are not only bad business: they can get your site ...
Go Cone YourselfSmall Business
"It's hard to keep those marketing juices flowing if you are feeling bogged down," says Drew McLellan at his Marketing Minute blog. "Sometimes I have to give myself a reprieve. ...
Text Your Vote to ...Email Marketing
In late August, 2.9 million subscribers learned the identity of Barack Obama's running mate with a 26-word text message delivered via SMS (Short Message Service). The announcement joined a trend ...
Application NationSocial Media
When Apple unveiled its first iPhone in 2007, most reviews highlighted features that skewed to personal—rather than business—use. You could use the iPhone for many things, but you surrendered a measure ...
End on a High NoteCustomer Insight
Whether customers come back and buy your product again may likely depend on whether they remember it fondly or not. So, how do you promote positive product memory? Well, research ...
Cool Open-Rate StatsEmail Marketing
Even if your email campaigns meet goals and deliver great ROI, you probably wonder how you compare to industry standards. If so, you’re going to love the spreadsheet in a ...
Fight Fire With ... Rohit's Five-Step Action PlanSmall Business
It's mid-afternoon and you learn—a little too late—that a blog post badmouthing your company has just gone viral. Rohit Bhargava offers a five-step plan for dousing the flames of these ...
Stoking the Dragon FireMarketing Inspiration
Nine months after launching the HDX Dragon, Hewlitt-Packard faced a quandary: Sales of the feature-packed laptop were underwhelming. The company took action by partnering with Buzz Corps to create a ...
Just Send Me the Dry Red OnesEmail Marketing
Back in the days of the Model T, Henry Ford could get away with offering customers any color they wanted—as long as it was black. Ridiculous as that mentality sounds ...
Dinner-Party PRSmall Business
In a post at Silicon Alley Insider, Jason Calacanis says start-up companies don't have to splash out $10,000-a-month retainers—or even hire in-house PR—to get the right exposure. These are only ...
You're the Top, You're the Louvre MuseumCustomer Insight
No doubt about it: corporate images are important, and many companies work very hard to cultivate them. But how do specific corporate images (eg, an image of being innovative, trustworthy, ...
Get in the Hot SeatEmail Marketing
It happens all the time. We get so caught up in routines and deadlines that we charge forward, never pausing for an analytical look at why we do the things ...
The Price-Hike GambleSmall Business
No doubt you've noticed it with your cable bill, your phone bill or anything else you pay on a regular basis—prices that creep slowly, and steadily, upward for no readily ...