Quick Reads: Marketing Strategy

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Cut the Loner ActSocial Media
Big insight: Content creation, pumped exclusively and relentlessly out by You, Inc., isn't the only way to leverage the power of social media. These days, you don't have to go ...
Just Say NoEmail Marketing
Thought leaders in the email marketing industry are just about unanimous on the subject of randomly purchased lists. Their advice to marketers? Avoid them like the plague. You may, however, still ...
Virtual Community, Real RecognitionHigh-Tech Mktg & Sales
Many B2B companies use social networking as a way to keep their customers up to date on key business developments and success stories. But social media are "not so much ...
The Cause That RefreshesSocial Media
More companies seem to be realizing these days that they can use their power in the marketplace to aim for goals bigger than just bottom-line-related ones. That may be because more consumers, ...
From Bad to Worse to GoodMarketing in a Downturn
If you can't figure out where the economy is heading, you're not alone. "News stories bounce from bad to worse to hope to despair, leaving rare moments of optimism and ...
It Ain't Over Till It's OverEmail Marketing
What happens after a subscriber opens your message, likes the offer, clicks through and makes a purchase? "Do you simply count them as another customer," asks Dylan Boyd at The Email ...
Get SmartMarketing Analytics
"Especially in a down economy," writes Barbara Bix in a Pro article at MarketingProfs, "it's important to understand where the opportunities are—and how to capitalize on them." To learn how ...
Taken for a RideSmall Business
We've all fallen for something when we should have known better. Gullibility is bad enough in our personal lives—but when it happens at work, jobs and profits might be on ...
Messaging Through Earbuds, Pt. IMobile Marketing
If you don't think of podcasting as a mobile medium, think again! Any users with MP3 players (including smartphones) can load podcasts onto their devices and listen to them anywhere—while sitting on the subway, ...
Making UGC a PicnicSocial Media
What's a Picnic (apart from the classic family activity involving a checkered tablecloth and a ton of ants)? A Picnic is a formidably large candy bar proffered by Cadbury, stuffed ...
Growing, Growing, Grown!Email Marketing
"[C]ontinual email list growth is the Achilles heel of email marketing," says Karen Talavera in a Pro article at MarketingProfs. She says marketers face some tall challenges when they strive ...
Tough Love for Tough LuckSmall Business
If your company is on life support, don't expect sympathy or gentle encouragement from George Cloutier, the CEO of American Management Services and author of Profits Aren’t Everything, They're the ...
Go With the Global FlowSearch Engine Marketing
A local search strategy should include more than just a presence at Google, Yahoo and Bing, says Jay Berkowitz in an interview at the New Times blog. Search marketers should also ...
They Say Everybody Has OneSocial Media
Point of fact: One of the most alluring things about Facebook is its infinite capacity to find us a new distraction—be it Farmville, virtual gift-giving or browsing through an old flame's ...
You're Fired!Marketing in a Downturn
"I had a customer who made my blood pressure spike as soon as I heard she was on the phone," writes Scott McKain in a Pro article at the MarketingProfs ...
Will You Still Love Me Tomorrow?Email Marketing
Some marketers might regard an opt-in subscription as the end of the permission process—but it's just the beginning, says Stephanie Miller in a post at the Daily Fix blog. "Permission does ...
Mobile-itySmall Business
"Make no mistake about it," says Christina "CK" Kerley at MarketingProfs, "mobile has arrived—and it's changing how (and where) business professionals communicate with one another and how (and why) they ...
We Want More of That Pie!Search Engine Marketing
When a salesperson talks budgets with a CEO, the chief's eyes may either light up or send sparks, depending on the news conveyed. But when a search marketer brings up ...
Incite Change in a Moment's TextMobile Marketing
Good news, nonprofits! At Le Web this year, Her Majesty Queen Rania of Jordan discussed how, in an era when a panoply of tech options are available to us at ...
Start With the BasicsLead Generation
When we create and evolve lead-generation programs, we tend to focus on strategies, tools and goals. It's just as important, however, to plan for the management of all the data ...
Getting to Know You, You, You, YouSocial Media
A recent Nielsen study found that global consumption of social media increased 82 percent from Dec. 2008 to Dec. 2009 in the 10 countries surveyed, with users spending an average of 5.5 ...
There's No Free Lunch HereB2B Marketing
As B2B marketers continue to pinch pennies, a post last summer by Adam Blitzer at the B2B Marketing ROI blog deserves a second look. The question Blitzer addresses is this: ...
Meet-CuteSmall Business
Few of us look forward to meetings—especially when we consider what we won't accomplish while we spend a depressingly unproductive hour in that conference room down the hall. "Meetings are ...
Good, Good, Good, Good VibrationsSearch Engine Marketing
Dudes: Are you ready to give off some fresh new surfer vibes? Search engines are constantly looking for new signals they can use to improve the quality of the results ...
LinkedIn: Time to Plug and PlayHigh-Tech Mktg & Sales
The rise of search engine optimization (SEO) was a huge change for the marketing profession. But for B2B marketers, there's a new game in town: LinkedIn Search Optimization, or LSO, ...