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Marketing Quick Reads: Strategy

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  • I've Got Your BackMarketing in a Downturn
    "I have a friend in Florida who owns six Subway franchises," writes Barry Densa in an article at MarketingProfs. "He's rolling in dough, whole wheat, and greenbacks." Lucky guy. But few ...
  • Wow, What Are the Odds of That?Customer Insight
    Salespeople have long known that establishing rapport with a customer can help close a sale. And in these days of the cautious consumer, the tactic of revealing personal information about ...
  • The Next Big Thing Is Already HereEmail Marketing
    "In the technology industry," writes Morgan Stewart in an article at MarketingProfs, "we are constantly focused on the next big thing." And there's often an assumption that whatever comes next ...
  • Five Risks to Take in '10Search Engine Marketing
    In a recent Search Engine Land article, Andrew Goodman predicts that the biggest risk in 2010-2011 for search marketers may lie in working with outdated assumptions about the size and ...
  • Move Over, Night RiderMobile Marketing
    We like to emphasize that mobile is probably the most personalized technology available so far in the 21st century. And these days, finding ways to incorporate yourself into users' daily ...
  • Stay Trendilicious!Social Media
    Looking to make your brand trendier? Get a load of Trendistic, a clear and simple way to watch the ebb and flow of buzz on Twitter. A visit to the Trendistic homepage ...
  • There's No Quick Fix for ThatB2B Marketing
    In a post at the Build a Sales Machine blog, Aaron Ross predicts that B2B boards and VPs of sales will repeat a "fatal mistake" in 2010. They'll assume this ...
  • Mix It Up, BabyEmail Marketing
    In May 2009, Omniture and The CMO Club asked 102 CMOs to rate the relative effectiveness of digital-marketing media. The vast majority (78 percent) gave top marks to email marketing, ...
  • You Can Climb This PyramidSearch Engine Marketing
    Before you start soliciting links and becoming active in online communities, it's best to first ensure that your site's content, structure, and design are in peak condition, Virginia Nussey advises ...
  • Event Attendance: IBM Gets SocialHigh-Tech Mktg & Sales
    When IBM suspected that a bad economy and widespread IT budget cuts would negatively affect attendance at its IMPACT 2009 SOA conference, it devised a strategy that used social networking ...
  • When Pizza Turns a New LeafSocial Media
    It'd be an understatement to say 2009 was a tough year for Domino's Pizza, what with the awkward employees-abusing-food scandal. A quick recap: two bored employees recorded themselves doing unpleasant things with ...
  • Shine Like the Star You AreB2B Marketing
    As B2B companies vie for attention in a still-wary marketplace, one of the keys to profitability is differentiation. Take a moment to ask yourself: How does your company set itself ...
  • I Chat for a Good CauseMarketing in a Downturn
    The Great Recession has certainly not spared nonprofit organizations. With contributions down an average of nine percent, many charitable organizations have been forced to cut services. Some even face closure. Fortunately, ...
  • Open Your Fortune CookieSmall Business
    When bloggers make predictions about marketing trends in the coming year, writes Rohit Bhargava at Influential Marketing, they often project what's currently happening onto the next 12 months. "I have ...
  • All in Good (SEO) TimeSearch Engine Marketing
    "They say an Internet year is … equivalent to seven normal years," says Kevin Gibbon in a post at SEOptimise—meaning that we can witness seven real-world-years' worth of change in ...
  • Now There's an Owl for ThatMobile Marketing
    Sweet news, hardcore Twitter users! Hootsuite—the Twitter management tool developed with marketers in mind—just released an app for the iPhone. That means you can now access the handy features of Hootsuite ...
  • We Just DisagreeLead Generation
    "Several months ago I was meeting with a Director of Marketing Operations and we were reviewing their corporate lead qualification process," says Carlos Hidalgo in a post at the Annuitas ...
  • Time for Tea and TweetsSocial Media
    Remember when we told you about Twitcam, the service that lets you stream live video via Twitter? This is kind of like that, but with more oomph and less lag. Say ...
  • I Wouldn't Do That if I Were YouB2B Marketing
    We may all have our Things to Do lists that we check off daily, but how about considering some Things to Not Do in 2010? In a recent post at ...
  • Hurry Up or You'll Be Sorry!Email Marketing
    Some companies seem addicted to email campaigns that shout breathless, time-sensitive offers. Each week, it seems, they tell subscribers about special deals that simply can't be missed—only to make a similar ...
  • You Were Right Here All the Time?Search Engine Marketing
    We recently encouraged businesses to expand their local search horizons and add more local flavor to their national search campaigns. Now, in a post at the Content Rich blog, Jon Wuebben ...
  • Lessons of the Little MermaidSocial Media
    You're probably familiar with the story of The Little Mermaid. In this classic tale of unrequited love, a girl exchanges her voice for the chance to be close to a ...
  • All Together, Now, Brand!Marketing in a Downturn
    As the marketplace continues to change and evolve, there's a possibility that you've developed a new vision for your company and a new commitment to your industry. Perhaps, in the ...
  • Say It With PicturesCustomer Insight
    It's a new year! Time to take a fresh look at your strategic plan for the year ahead. What do you hope to achieve by December 31, 2010? Better customer ...
  • I No Robot. Hear Me?Email Marketing
    Too often, argues Julia Rubiner in the Editorial Emergency newsletter, automated email messages lack the human touch. "They frequently sound like they're coming from a robot for whom English is ...

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