Benefit of Pro membership

Marketing Quick Reads

Access hundreds of our Strategy resources here. Select any of the popular topics below to narrow your search.

More Marketing Topics

SEARCH thousands of marketing articles, seminars, case studies, research, and downloads


MarketingProfs Today

Get new marketing updates delivered to your inbox! Sign up for MarketingProfs Today for FREE!


Get to the Po!nt Newsletters

Bite-sized topic-specific newsletters on B2B Marketing, Customer Insight, Email Marketing, High-Tech Mktg & Sales, Lead Generation, Marketing Analytics, Marketing in a Downturn, MarketingProfs Daily, Mobile Marketing, Search Engine Marketing, Small Business, Social Media and more. Sign up for one, two or all...for FREE!


Unlimited Seminars for a Year

Try Pro Membership and get 35+ online seminars plus access to our whole seminar library.


What Our Members Say

Check out what our members say about Marketing Profs.
Read more

Marketing Quick Reads: Strategy

Get unlimited access to all of our exclusive marketing resources
  • Take a Deep BreathMarketing in a Downturn
    "The business environment is shifting so fast these days that I'm continuously seeing companies jump from one idea to the next in some kind of frenzied attempt to force results ...
  • Stop Being So MysteriousEmail Marketing
    "In email marketing, we seem to tolerate a level of mystery that would not be acceptable in any other channel," says Stephanie Miller in a post at the Daily Fix ...
  • All You Ever Needed to Know About TwitterSmall Business
    Michael Martine considered writing a book on how to make the most of Twitter. Fortunately for us all, however, he chose instead to share his insight—gratis—at Remarkablogger in an extended ...
  • Can We Link Up Sometime?Search Engine Marketing
    What are two of the biggest obstacles companies face in link marketing? Consultant Justilien Gaspard believes they are: (1) developing linkable content, and (2) making people aware of it. In a recent ...
  • Fight the Killer PhrasesMarketing Inspiration
    "You feel a little jittery," says Paul Williams in a post at the Daily Fix blog. "Is it the presentation? Or the pot of coffee you drank this morning while ...
  • Trust Us, This Is LegitEmail Marketing
    "It must be tough to be a financial institution in 2009," says DJ Waldow in a post at the Email Experience Council blog. "I'm not referring to the current financial ...
  • Get HorizontalEmail Marketing
    If you worry that an email with a horizontal (left-to-right) scroll will confuse your subscribers, Dylan Boyd is prepared to disagree. Unless it tests well, he doesn't suggest using this type ...
  • Quiet on the (Twitter) Set!Social Media
    Recently, TubeMogul reported that Twitter refers some of the least-fickle viewers to video sites, with tweeties watching videos 36.91 percent longer than those referred by Facebook, and 49.98 percent longer than ...
  • 'Fine' Might Not Mean 'Fine'Small Business
    Ask the typical teenager how his day went and you'll probably get a vague response like "Fine," or "Okay." Follow up with a specific question about a science test, however, ...
  • Stop Blaming the RecessionMarketing in a Downturn
    In recent months, argues Lisa Barone in a post at the Outspoken Media blog, we've had a ready and convenient excuse when things don't go our way. It doesn't really ...
  • Avoid Gmail's Black HoleEmail Marketing
    In a post at Copyblogger, Sonia Simone reports on a recent study from Return Path that found 23 percent of permission-based email never reaches the inbox of Gmail users. "No, ...
  • Mary, Mary Quite ContrarySmall Business
    When we have great ideas, we naturally gravitate to opinions that support their validity. But in a post at his blog, Dave Fleet says it's just as important to identify ...
  • How Can I Find the Words?Search Engine Marketing
    In a recent post on the SEO.com blog, Dustin Williams notes that every successful search campaign starts with finding the right keywords. It's important to not rush that precious keyword research, ...
  • How's This for Passing the Buck?Email Marketing
    One year ago, Lynda Partner wrote—but did not publish—a blog post that eviscerated a software company for taking liberties with her email address, and then treating her complaint with stunning ...
  • Stuck In the Middle with SaaSHigh-Tech Mktg & Sales
    Ever since the Web delivered reliable and low-cost connectivity, software as a service (SaaS) has evolved into a formidable business model. Profiting from SaaS, however, continues to challenge the industry. ...
  • Stellar Viral Videos, Pt. IISocial Media
    Last week, we showed you some cool makeup vids as an example of how viral videos can rack in the mega-bucks. This time, we offer a sample of how a ...
  • Are You Drippy or Loopy?B2B Marketing
    Although B2B marketers may use the terms drip marketing and closed-loop marketing interchangeably, they are actually two distinctly different approaches to lead nurturing, says Maria Pergolino in a recent post ...
  • Look to Where the Sun Is ShiningMarketing in a Downturn
    "The Hispanic market seems to be the only one still flourishing these days in the face of economic doom and gloom," says Blaire Borthayre in an article at MarketingProfs. And ...
  • First Impressions Sure Do CountEmail Marketing
    In an article at MarketingProfs, Louis Chatoff argues that the success of any email campaign largely comes down to creating a good first impression. To gain approval, he says, an ...
  • You CAN Get SatisfactionSearch Engine Marketing
    Mick Jagger sang, "I can't get no satisfaction," and that's apparently how many SEM professionals feel about their efforts these days. A recent report from [x+1] found that even though ...
  • Like a VirginMarketing Inspiration
    David Tyreman begins World Famous: How to Give Your Business a Kick-Ass Brand Identity with this quote from the late Jerry Garcia: "Success isn't about being perceived as the best ...
  • Don't Become a FrenemyEmail Marketing
    "Refer-A-Friend campaigns can be tricky territory," says Kristen Gregory in a post at the Bronto blog. "Let's be very clear: just because someone gives you the email address of their ...
  • Revelations in Marketing AutomationHigh-Tech Mktg & Sales
    IDC's CMO Advisory Practice is in the midst of its 2009 Tech Marketing Benchmark study, gathering marketing research data from hardware, software and services vendors. The study conclusions will inform ...
  • Youth Isn't Always Wasted on the YoungMarketing Inspiration
    You might have mixed emotions—perhaps a blend of envy and awe—when you hear teenage CEOs discuss how they plan to secure venture capital for their second or third startup. But ...
  • Lessons From a Cardboard BoxEmail Marketing
    Mark Brownlow of Email Marketing Reports says he learned a thing or two while working in a cardboard-box factory as a teenager. "The first was the importance of proofreading," he ...

Results for Marketing Quick Reads » Strategy: 201 - 225 of 678
Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 … 27 28 Next

 

Join over 358,000 members ... SIGN UP!

My email address is and I'd like my password to be .

Already a member? Sign In!

My email address is , and my password is .


HACKER SAFE certified sites prevent over 99.9% of hacker crime.