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Marketing Quick Reads: Strategy

Get unlimited access to these exclusive marketing resources
  • No Chocolate in the Peanut Butter!Email Marketing
    "There are many similarities between social media marketing and email," says Ross Kramer in an article at MarketingProfs, "but they are two distinct marketing channels and they should be used ...
  • Basic Tips for Fighting Click FraudSearch Engine Marketing
    Click Forensics has released statistics for the first quarter of 2009 revealing that 13.8 percent of clicks are a result of fraudulent behavior. Although that figure is down from 17.1 ...
  • Keep in Touch This Summer, OK?Email Marketing
    As summer approaches, and your subscribers begin to go on holidays, you might wonder whether you should scale back your email campaigns. But in a post at the Email Experience ...
  • No Peeking!Email Marketing
    When you order a gift for someone, it's always disappointing if they discover what they're receiving ahead of time. This must have been a problem for L.L.Bean customers who share ...
  • Spice Up That Limbo SpaceSocial Media
    Yet another promising piece to add to your digital-strategy arsenal: how about interstitial :15-:30 video spots? This summer, ShortTail Media is launching a beta for its Digital 30 (D30) program—full-page ...
  • Tell 'Em What You ThinkB2B Marketing
    "One of the best ways to grow your blog, is to leave it," says Mack Collier in a recent post at The Viral Garden. "What I mean by this is, ...
  • Let the Sun Shine InMarketing in a Downturn
    When hunkering down to face a challenging economic climate, you might become so focused on survival that you don't notice when the storm begins to weaken. In an article at ...
  • Green Facts for GreenbacksEmail Marketing
    In the past, recessions have proven disastrous to the momentum of eco-conscious movements. But not this time. "There is a growing body of evidence that [green policies pay big] dividends," ...
  • Attitude Adjustment: Proactive vs. Reactive MarketingHigh-Tech Mktg & Sales
    No doubt about it: marketing and selling even the best of solutions in a bad economy is a hard job. On the sales front, cycles are longer, it's tougher to ...
  • Free Resources That Can Pay OffEmail Marketing
    While the blogs we highlight are a great resource for email marketers, you might also benefit from the more in-depth guidance of downloadable whitepapers. Companies have discovered the marketing advantage ...
  • Facebook Freebies DemystifiedSocial Media
    So you say you're still a bit iffy about investing in Facebook's panoply of paid brand offerings (virtual gifts, banner ads, homepage takeovers)? Not to worry: we've done some legwork ...
  • Here's That Email You RequestedB2B Marketing
    Congrats! You've created a terrific whitepaper, and now you're adding a download link to a free copy of it on your landing page. All your prospects have to do is ...
  • Pick a Price, Any PriceMarketing in a Downturn
    When you have customers scrambling to make ends meet, or cutting back on unnecessary expenditures, it might seem foolhardy to let them set prices for your product or service. But ...
  • Spend Less, Get MoreSearch Engine Marketing
    Sad fact: Even if you have an unlimited budget to spend on paid search, you may not always get the number of Google ad impressions you seek. Why? Because, no ...
  • Just Ask the Man Who Owns OneEmail Marketing
    You've probably made a practice of asking customers to review your products, but are you using their praise to its full advantage? "Recently," says Kelly Lorenz at the Bronto blog, ...
  • Survey Says ...Email Marketing
    When you receive an invitation to take a survey, are you more likely to click on a link labeled Take a brief survey, or one that says Take a 5-minute ...
  • Baby, You Can Tweet My CarSocial Media
    Last month, talk of Volvo invaded the blogosphere when the company embedded live Tweets into a YouTube banner ad for its XC60 model. The feed kept viewers abreast of live ...
  • Can We Talk?Small Business
    Some time ago, we highlighted a MarketingProfs article in which Michael Antman cautioned against making word-of-mouth (WOM) strategies the primary element in your marketing mix. "He raises reasonable points about ...
  • Conversionary TacticsEmail Marketing
    While most retailers have experienced various degrees of tumult during this recession, the picture isn't entirely gloomy. A recent survey by Internet Retailer, for instance, shows many online-only businesses have ...
  • Five Stages of the Purchase CycleSearch Engine Marketing
    Occasionally people may buy on impulse. Often, however, they go through a recognizable purchase cycle. "By targeting specific cycle stages, advertisers can increase relevancy by delivering appropriate messages at the ...
  • Living in Exponential TimesMarketing Inspiration
    Because we've grown so accustomed to the steady, incremental flow of new technology and information, we might lose sight of how dramatically it has changed, and will continue to change, ...
  • They're Just Not That Into YouEmail Marketing
    It's one of the oldest clichés in the book, and one of the most persistent: parents who assume everyone else will share an equally enraptured fascination with the accomplishments of ...
  • Hello? Is There Anybody In There?Email Marketing
    We hear lots of advice about maintaining a clean list, and much of it centers on how to handle subscribers who seem uninterested in your messages. At a certain point, ...
  • Too Smart to Lose Social Media
    Last year, Southwest Airlines refused passage to two young women for obnoxious behavior. The ladies immediately went out and told the press they weren't permitted aboard because they were "too ...
  • Tear Down Those Walls!B2B Marketing
    "It's not news to anyone in our industry that we're having to take on changes of tectonic proportions," Gavin Hilton says in a recent post at the RAPP Blog. The ...

Results for Marketing Quick Reads » Strategy: 201 - 225 of 574
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